Health Club Management magazine
2018 issue 10
Health Club Management 2018 issue 10
On the cover: Bear Grylls
The adventurer buys into BMF and launches franchise
5. Editor’s letter: Real health insurance
Liz Terry shares her thoughts
12. Write to reply: Letters
New research shows the fittertainment trend
has benefits for motivation and results
14. People profile: Bear Grylls
The adventurer has invested in BMF –
formerly British Military Fitness, but now
rebranding and launching into franchising
16. People profile: Kira Mahal
The CEO of Motivate PT is planning to
expand beyond London
18. People profile: Darren Sealy
The co-founder of Mindset talks about
growing a business based on mental
as much as physical wellbeing
30. Talking point: Gymtimidation
How can we ensure people are genuinely
welcomed into clubs, to grow market
penetration? Our panel debates the issues
34. Profiles: Pihlajalinna
This Finnish health insurer works via a
groundbreaking model which rewards
the business for keeping people healthy
42. Report: Active justice
Evidence shows we can transform the
lives of young offenders through exercise.
Kate Cracknell talks to Rosie Meek
48. Cycling part 2: Cycle forward
In the latest of our reports on the
booming cycling market, Steph Eaves
looks at bike innovations
52. Promotional feature: Precor
The world’s largest 24-hour fitness club chain, Anytime Fitness, continues its UK expansion, with leading fitness equipment supplier and manufacturer, Precor, playing an active role in its growth
54. News report: Healthy ageing
Retirement home operator Audley Place
is building specialist gyms to keep its
customers fit. We look at how people,
product and programming are working
Health Club Management 2018 issue 10
On the cover: Bear Grylls
The adventurer buys into BMF and launches franchise
56. Interview: Andrew Snelling
SIV, the charity which runs activity in
Sheffield, has created a fitness membership
category which includes mental health
support. We talk to the CEO and also SIV
delivery partner, Westfield Health
62. Promotional feature: Premier Global
Premier Global NASM has a great reputation for working with employers to recruit and retain PTs. Now the company is launching a new programme to take this service to the next level
64. New Kit: Kit Rigs
Rigs are an increasingly popular and
space-efficient addition to the gym floor.
We take a look at some of the options in
our special HCM report
74. IHRSA update: The IHRSA Global 25
IHRSA ranks the world’s top fitness
operators by revenue growth, unit
growth and number of members
82. Profile: Erkki Torn
With a burgeoning fitness chain in the
Baltics, the CEO of MyFitness is tackling
the low market penetration rates in this
part of the world with great success
88. Promotional feature: Legend
Software company Legend reveals how its powerful support division works with operators to drive their operational success via outsourced managed services
90. Software: In-club Tech
Leading health club management
software suppliers give insights
into their latest releases, plus tech
news from around the industry
95. Fitness-kit.net: Product innovations
Technogym SkillBike launches, Precor
has a new deal with RunTV, Physical
Company extends its Pilates offer with
Merrithew and David Lloyd Leisure has a
new nutrition partner
97. Promotional feature: Myzone
Myzone is launching a range of new products and services this year, as CEO Dave Wright explains
98. Directory:
HCM’s guide to suppliers of
products and services across the
health and fitness industry
Job search
Current vacancies
General Manager The Gym Group
Competitive Salary and Benefits
Nationwide, United Kingdom
Current vacancies
Customer Acquisition & Retention Manager Kirklees Active Leisure
£37,042
Kirklees, UK
Current vacancies
Leisure Attendants Gedling Borough Council
£19,171 - £19,945 per annum
Calverton and Carlton, Nottingham, United Kingdom
Featured supplier news
WE11, a luxury co-working studio for wellness professionals, is a stunning facility with a fully
equipped gym, treatment rooms, changing rooms and The WE11 Lounge.
Featured supplier news
Revolutionary cross trainer manufacturer and franchise, PowerWave, is experiencing the dizzying
heights of success, having launched its new online platform, XPS Virtual Coach, five weeks ago.
Opinion
promotion
“Member retention is a growing problem for long-established gym chains, who are
battling the growing budget and boutique gym market.
”
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