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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

News report: Healthy ageing

Inspiring people to exercise into older age is the aim of a groundbreaking programme implemented by retirement village operator, Audley Group

Published in Health Club Management 2018 issue 10
Retirement operator Audley Group invests extensively in wellness for people who buy its properties
Retirement operator Audley Group invests extensively in wellness for people who buy its properties
We’re focused on raising awareness of active ageing and use of the gym - Robert Diaper, Audley Group

Retirement villages across the country continue to play a significant role in promoting the physiological, social and psychological benefits of an active lifestyle to the UK’s increasing older population.

The Audley Group, provider of luxury retirement villages, sees retirement very differently from many providers. Its first site was built in 2003 in Kent and the company has grown steadily to the point where it now has a portfolio of 19 villages across the country.

Properties include houses, cottages and apartments and with each property purchase, owners living in these communities have access to an Audley Club, which has a range of health and beauty facilities, encouraging them to follow an independent and healthy lifestyle which includes exercise.

The company commissioned Life Fitness to design accessible and engaging gyms at each location, as part of its ongoing commitment to promoting active living among its residents.

Robert Diaper, general manager at Audley St George’s Place in Edgbaston, says: “We’re focused on raising the awareness of active ageing among people living in our communities and we believe that encouraging the use of the gym forms a huge part of this.”

TRAINED STAFF
Owners who live at Audley Group properties are supported by a team of health and leisure staff who are trained at the Life Fitness Academy – the Life Fitness training and education arm – to deliver exercise which is appropriate for their age and state of health.

Training workshops at the Academy are devised and led by educators who provide staff with knowledge and understanding of how to incorporate each exercise into bespoke workouts, while also creating positive experiences for older users, who have different needs.

Tom Fulwell, leisure club manager at Audley St George’s Place, who has undertaken the course says, “The training gave me new perspectives on how to engage with and encourage more of our owners to use the facilities.

“It also gave me the skills and confidence to target owners who might not have considered using the facilities before and to get them involved.”

THE FITNESS PROGRAMME
Each Audley Group property has a gym with a wide range of equipment, as well as the latest in digital technology, which enables users to stream video and audio, and to follow exercise programmes which are designed by the Audley team, boosting engagement and enhancing the fitness experience among populations who, in some cases, do not have a background which includes exercise.

In specifying the gym, the team selected products from Scifit – specialists in accessible fitness equipment for rehabilitation and active ageing. This forms the core of the set-up across all the Audley sites: “We’ve seen some huge advantages for our users with the Scifit equipment,” says Diaper.

Found in many of the Audley Club fitness suites for the provision of overall strength and cv workouts is the Seated Upper Body PRO1000, which was chosen for its accessibility and low starting resistance, making it easy to use with limited adjustments.

Alongside this, a Rex Total Body Recumbent Elliptical helps with mobility; its natural knee movement replicates stair climbing and proves useful for those Audley home owners suffering with problematic knee joints or mobility problems and wanting to build leg strength.

For the more physically able, a Scifit elliptical trainer delivers a movement that creates a true-to-life, natural walking motion with footbeds that improve foot and ankle circulation.

Also in use across the Audley sites is equipment from Life Fitness and Cybex such as treadmills, upright exercise bikes, rowers and functional training equipment.

AN INDUSTRY TREND
As the population ages, active ageing has become an increasing area of focus for operators and suppliers in the industry.

Examples such as Audley show how vital it is for older people to have access to equipment which meets their physical needs, as well as to safe instruction and encouragement from fitness professionals who have been trained in delivering interventions to older people.

“Combining equipment, education and digital solutions has created environments that makes their owners comfortable and encourages a healthier, active community,” says Life’s Craig Cocking, UK sales director.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Retirement operator Audley Group invests extensively in wellness for people who buy its properties
Retirement operator Audley Group invests extensively in wellness for people who buy its properties
Gyms have been designed for a range of people, from the inactive to the more physically able
Gyms have been designed for a range of people, from the inactive to the more physically able
Gyms have been designed for a range of people, from the inactive to the more physically able
Gyms have been designed for a range of people, from the inactive to the more physically able
https://www.leisureopportunities.co.uk/images/620568_856949.png
Retirement home operator Audley Place is building specialist gyms to keep its customers fit. We look at how people, product and programming are working
Robert Diaper, Audley Group,Audley Group, Retirement home, Audley Place, retirement village
People
As a society, we all need to make a conscious effort to be more active and our industry is in the best position to help people do that
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Our facility isn’t for everyone. In daring to be different, we’re attracting people willing to commit to a fresh way of approaching health and fitness
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I think the cost of financing the Fitness World deal was more than compensated for by the £20m Fitness World brought in while the UK gyms were closed
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Opinion
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Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
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In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
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features

News report: Healthy ageing

Inspiring people to exercise into older age is the aim of a groundbreaking programme implemented by retirement village operator, Audley Group

Published in Health Club Management 2018 issue 10
Retirement operator Audley Group invests extensively in wellness for people who buy its properties
Retirement operator Audley Group invests extensively in wellness for people who buy its properties
We’re focused on raising awareness of active ageing and use of the gym - Robert Diaper, Audley Group

Retirement villages across the country continue to play a significant role in promoting the physiological, social and psychological benefits of an active lifestyle to the UK’s increasing older population.

The Audley Group, provider of luxury retirement villages, sees retirement very differently from many providers. Its first site was built in 2003 in Kent and the company has grown steadily to the point where it now has a portfolio of 19 villages across the country.

Properties include houses, cottages and apartments and with each property purchase, owners living in these communities have access to an Audley Club, which has a range of health and beauty facilities, encouraging them to follow an independent and healthy lifestyle which includes exercise.

The company commissioned Life Fitness to design accessible and engaging gyms at each location, as part of its ongoing commitment to promoting active living among its residents.

Robert Diaper, general manager at Audley St George’s Place in Edgbaston, says: “We’re focused on raising the awareness of active ageing among people living in our communities and we believe that encouraging the use of the gym forms a huge part of this.”

TRAINED STAFF
Owners who live at Audley Group properties are supported by a team of health and leisure staff who are trained at the Life Fitness Academy – the Life Fitness training and education arm – to deliver exercise which is appropriate for their age and state of health.

Training workshops at the Academy are devised and led by educators who provide staff with knowledge and understanding of how to incorporate each exercise into bespoke workouts, while also creating positive experiences for older users, who have different needs.

Tom Fulwell, leisure club manager at Audley St George’s Place, who has undertaken the course says, “The training gave me new perspectives on how to engage with and encourage more of our owners to use the facilities.

“It also gave me the skills and confidence to target owners who might not have considered using the facilities before and to get them involved.”

THE FITNESS PROGRAMME
Each Audley Group property has a gym with a wide range of equipment, as well as the latest in digital technology, which enables users to stream video and audio, and to follow exercise programmes which are designed by the Audley team, boosting engagement and enhancing the fitness experience among populations who, in some cases, do not have a background which includes exercise.

In specifying the gym, the team selected products from Scifit – specialists in accessible fitness equipment for rehabilitation and active ageing. This forms the core of the set-up across all the Audley sites: “We’ve seen some huge advantages for our users with the Scifit equipment,” says Diaper.

Found in many of the Audley Club fitness suites for the provision of overall strength and cv workouts is the Seated Upper Body PRO1000, which was chosen for its accessibility and low starting resistance, making it easy to use with limited adjustments.

Alongside this, a Rex Total Body Recumbent Elliptical helps with mobility; its natural knee movement replicates stair climbing and proves useful for those Audley home owners suffering with problematic knee joints or mobility problems and wanting to build leg strength.

For the more physically able, a Scifit elliptical trainer delivers a movement that creates a true-to-life, natural walking motion with footbeds that improve foot and ankle circulation.

Also in use across the Audley sites is equipment from Life Fitness and Cybex such as treadmills, upright exercise bikes, rowers and functional training equipment.

AN INDUSTRY TREND
As the population ages, active ageing has become an increasing area of focus for operators and suppliers in the industry.

Examples such as Audley show how vital it is for older people to have access to equipment which meets their physical needs, as well as to safe instruction and encouragement from fitness professionals who have been trained in delivering interventions to older people.

“Combining equipment, education and digital solutions has created environments that makes their owners comfortable and encourages a healthier, active community,” says Life’s Craig Cocking, UK sales director.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Retirement operator Audley Group invests extensively in wellness for people who buy its properties
Retirement operator Audley Group invests extensively in wellness for people who buy its properties
Gyms have been designed for a range of people, from the inactive to the more physically able
Gyms have been designed for a range of people, from the inactive to the more physically able
Gyms have been designed for a range of people, from the inactive to the more physically able
Gyms have been designed for a range of people, from the inactive to the more physically able
https://www.leisureopportunities.co.uk/images/620568_856949.png
Retirement home operator Audley Place is building specialist gyms to keep its customers fit. We look at how people, product and programming are working
Robert Diaper, Audley Group,Audley Group, Retirement home, Audley Place, retirement village
Latest News
Mid Ulster District Council (MUDC) in Northern Ireland has won a landmark VAT case, which ...
Latest News
The government has pledged to invest £100m in supporting public leisure centres this winter, as ...
Latest News
Gyms in Liverpool,UK, have been given the go-ahead to reopen, following a dramatic week of ...
Latest News
Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness ...
Latest News
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed ...
Latest News
Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of ...
Latest News
Customer experience software provider, AskNicely, has announced it will host a new virtual event called ...
Latest News
In breaking news, HCM understands the UK government has removed gyms and fitness facilities from ...
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Globally, gyms have, on average, seen nearly 70 per cent of their pre-lockdown members return ...
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Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier: Red Light Rising teams up with ITRM Clinic to supply red light therapy for injured athletes
Red light therapy equipment supplier, Red Light Rising, has partnered with Aidan Robinson of ITRM Clinic in the UK
Video Gallery
Freemotion CoachBike™
FreeMotion Fitness
Give your members the immersive cycling experience that keeps your members engaged – today and tomorrow. Read more
More videos:
Company profiles
Company profile: Safe Space Lockers
Safe Space have over 25 years of experience in the UK leisure and fitness industry, ...
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness equipment
TRX Training: Fitness equipment
Spa software
SpaBooker: Spa software
Direct debit solutions
Harlands Group: Direct debit solutions
Exercise equipment
Matrix Fitness: Exercise equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness Software
FunXtion International BV: Fitness Software
Member feedback software
AskNicely: Member feedback software
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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