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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

People profile: Bear Grylls

Co-owner, BMF

Published in Health Club Management 2018 issue 10
Grylls has earned a following for his feats of endurance
Grylls has earned a following for his feats of endurance
Bear Grylls has bought into BMF – formerly British Military Fitness – now rebranded as Be Military Fit and with its sights set on international expansion through franchising

All round hero and adventurer, Bear Grylls, has extended his involvement with the leisure industry with an investment in BMF. The move comes the same month Grylls opened his new attraction – Bear Grylls Adventure – at the NEC as part of a deal with global theme park operator, Merlin Entertainments.

BMF, formerly British Military Fitness, is to rebrand as Be Military Fit as part of the deal, which is being driven by financing from NM Capital.

The newly rebranded boot camp concept also has a new top team, led by industry veteran Dave Stalker as CEO and Tommy Matthews – formerly head of education at Escape Fitness – as MD.

New investment
NM Capital bought BMF earlier in the year in a deal led by Chris St George, formerly a founding director and shareholder of The Third Space and an original British Military Fitness instructor. Bear Grylls has also taken equity.

Grylls said, “BMF has a special heritage with military personnel and many veterans, and I’m proud to co-own BMF and be joining this incredible family.

“I used to train with BMF in the days before I joined the Reserve SAS and I will always be grateful for their encouragement and support in helping me achieve my fitness goals.

BMF has a network of instructors who deliver military-style boot camps in more than 100 locations across the UK and the new team plan to expland the business and take it to a new generation of customers, including kids and families and people who are new to exercise.

The ultimate goal, says Grylls, is to “Take BMF and its values all around the world,” and the eyes of the investors are set on both UK and overseas expansion via a franchise model, with a number of options available at different price points.

Global Franchise
St George says: “The BMF concept is suited to the franchise model and over the next two years we’ll see significant growth across the business in terms of turnover, locations, member numbers and international expansion.

“Encouraging individuals to develop their own business while leaning on the support of an existing brand is the quickest route to our growth ambitions.”

Stalker believes the team involved have synergistic experience, saying: “Bear Grylls and Chris St George both served in the British Army. Their experience, combined with a results-driven product offering, will engage both active and inactive people in exercise, supporting the government’s drive to create a more active nation.

“Parks offer an unintimidating, easy access venue for boot camp-style workouts and we intend to exploit this opportunity to deliver quality, instructor-led training sessions to groups of likeminded people.”

In his role as MD, Matthews will head up programme development and instructor education. He said: “All BMF programmes follow an ‘endure, transform, belong’ ethos, which is in line with military values. BMF will deliver a results-focused, participant-centred experience for everyone, on every visit.

“Programmes will be delivered in a group setting, promoting strong camaraderie amongst participants.”

BMF will launch with three programmes: ‘Military Fit BMF’, a boot camp-style military fitness experience, designed to “encourage each individual to push themselves to the limit”; ‘Active BMF’ a programme designed for those starting their fitness journey and; ‘Crossrun BMF’, a running club that uses varying intensity and the surrounding environment to create a running experience.

Matthews says, “Over 130 BMF instructors have already graduated from the BMF Academy and are set to deliver these three launch programmes. These instructors will also receive ongoing support from BMF via our dedicated online training programme.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
BMF is relaunching, with Bear Grylls as co-owner and Dave Stalker as CEO
BMF is relaunching, with Bear Grylls as co-owner and Dave Stalker as CEO
Dave Stalker as CEO
Dave Stalker as CEO
https://www.leisureopportunities.co.uk/images/491340_159104.png
The adventurer has invested in BMF – formerly British Military Fitness, but now rebranding and launching into franchising
Bear Grylls, Co-owner, BMF Dave Stalker,Bear Grylls, Be Military Fit, Dave Stalker, franchising
People
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features

People profile: Bear Grylls

Co-owner, BMF

Published in Health Club Management 2018 issue 10
Grylls has earned a following for his feats of endurance
Grylls has earned a following for his feats of endurance
Bear Grylls has bought into BMF – formerly British Military Fitness – now rebranded as Be Military Fit and with its sights set on international expansion through franchising

All round hero and adventurer, Bear Grylls, has extended his involvement with the leisure industry with an investment in BMF. The move comes the same month Grylls opened his new attraction – Bear Grylls Adventure – at the NEC as part of a deal with global theme park operator, Merlin Entertainments.

BMF, formerly British Military Fitness, is to rebrand as Be Military Fit as part of the deal, which is being driven by financing from NM Capital.

The newly rebranded boot camp concept also has a new top team, led by industry veteran Dave Stalker as CEO and Tommy Matthews – formerly head of education at Escape Fitness – as MD.

New investment
NM Capital bought BMF earlier in the year in a deal led by Chris St George, formerly a founding director and shareholder of The Third Space and an original British Military Fitness instructor. Bear Grylls has also taken equity.

Grylls said, “BMF has a special heritage with military personnel and many veterans, and I’m proud to co-own BMF and be joining this incredible family.

“I used to train with BMF in the days before I joined the Reserve SAS and I will always be grateful for their encouragement and support in helping me achieve my fitness goals.

BMF has a network of instructors who deliver military-style boot camps in more than 100 locations across the UK and the new team plan to expland the business and take it to a new generation of customers, including kids and families and people who are new to exercise.

The ultimate goal, says Grylls, is to “Take BMF and its values all around the world,” and the eyes of the investors are set on both UK and overseas expansion via a franchise model, with a number of options available at different price points.

Global Franchise
St George says: “The BMF concept is suited to the franchise model and over the next two years we’ll see significant growth across the business in terms of turnover, locations, member numbers and international expansion.

“Encouraging individuals to develop their own business while leaning on the support of an existing brand is the quickest route to our growth ambitions.”

Stalker believes the team involved have synergistic experience, saying: “Bear Grylls and Chris St George both served in the British Army. Their experience, combined with a results-driven product offering, will engage both active and inactive people in exercise, supporting the government’s drive to create a more active nation.

“Parks offer an unintimidating, easy access venue for boot camp-style workouts and we intend to exploit this opportunity to deliver quality, instructor-led training sessions to groups of likeminded people.”

In his role as MD, Matthews will head up programme development and instructor education. He said: “All BMF programmes follow an ‘endure, transform, belong’ ethos, which is in line with military values. BMF will deliver a results-focused, participant-centred experience for everyone, on every visit.

“Programmes will be delivered in a group setting, promoting strong camaraderie amongst participants.”

BMF will launch with three programmes: ‘Military Fit BMF’, a boot camp-style military fitness experience, designed to “encourage each individual to push themselves to the limit”; ‘Active BMF’ a programme designed for those starting their fitness journey and; ‘Crossrun BMF’, a running club that uses varying intensity and the surrounding environment to create a running experience.

Matthews says, “Over 130 BMF instructors have already graduated from the BMF Academy and are set to deliver these three launch programmes. These instructors will also receive ongoing support from BMF via our dedicated online training programme.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
BMF is relaunching, with Bear Grylls as co-owner and Dave Stalker as CEO
BMF is relaunching, with Bear Grylls as co-owner and Dave Stalker as CEO
Dave Stalker as CEO
Dave Stalker as CEO
https://www.leisureopportunities.co.uk/images/491340_159104.png
The adventurer has invested in BMF – formerly British Military Fitness, but now rebranding and launching into franchising
Bear Grylls, Co-owner, BMF Dave Stalker,Bear Grylls, Be Military Fit, Dave Stalker, franchising
Latest News
Mid Ulster District Council (MUDC) in Northern Ireland has won a landmark VAT case, which ...
Latest News
The government has pledged to invest £100m in supporting public leisure centres this winter, as ...
Latest News
Gyms in Liverpool,UK, have been given the go-ahead to reopen, following a dramatic week of ...
Latest News
Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness ...
Latest News
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed ...
Latest News
Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of ...
Latest News
Customer experience software provider, AskNicely, has announced it will host a new virtual event called ...
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In breaking news, HCM understands the UK government has removed gyms and fitness facilities from ...
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Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Featured supplier news
Featured supplier: Frame launches new, streamlined digital offering, powered by Fisikal
When facing lockdown restrictions, Frame successfully adapted its in-club experience to an online offering for members.
Featured supplier news
Featured supplier: Annual Fitness & Active Brands Summit offering invaluable insight from over 40 leading industry speakers
Join the second Annual Fitness & Active Brands Summit and walk away with the expertise you need to transform your business model and maximise the US$59.23bn virtual fitness market opportunity.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Company profiles
Company profile: EXF Fitness
EXF offer so much more than modular systems and pick and mix installations, they don’t ...
Supplier Showcases
Supplier showcase - Digital gym floor
Catalogue Gallery
Click on a catalogue to view it online
Directory
Software
Volution.fit: Software
Fitness equipment
TRX Training: Fitness equipment
Direct debit solutions
Harlands Group: Direct debit solutions
Member feedback software
AskNicely: Member feedback software
Spa software
SpaBooker: Spa software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Skincare
Comfort Zone - Davines S.p.A: Skincare
Locking solutions
Monster Padlocks: Locking solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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