Health Club Management magazine
2014 issue 10
Health Club Management 2014 issue 10
On the cover…:
Amen Iseghohi on his back-to-basics approach to fitness
5. Editor’s letter: Embracing active design
Even so-called hard to reach groups have to use our streets, so that’s where we should start getting them active, says Kate Cracknell
10. Letters: Write to reply
The NICE guidelines on exercise referral schemes are changing, but clubs should not be put off, says Stuart Stokes of Refer-all
12. News round-up:
Fitness First revs up its rebrand, LA fitness launched second LAX club, and Apple unveils its iWatch
22. International news:
Boxing legend David Haye launches his flagship fitness club in Dubai, while US Fitness adds Sport & Health’s 23 clubs to its portfolio
24. People news:
Alan Holl leaves Virgin Active to join functional specialist TRX
25. Promotional Feature: Gladstone
One of the early adopters of the Gladstone MobilePro app explains how it has improved their business
26. ukactive update: Approaching the summit
CEO of ukactive David Stalker looks ahead to this year’s ukactive National Summit
27. Promotional Feature: Les Mills
How can you get more members attending more often and recommending your club to their friends and family?
28. IHRSA update: Consumer insight
Findings from the 2014 IHRSA Health Club Consumer Report
31. Diary dates:
Are you ready for IHRSA’s European Congress and SIBEC Europe?
32. Promotional Feature: Technogym
mywellness cloud – delivering the ultimate digital workout experience for your members
34. Everyone’s talking about...: Expanding overseas
As the economy improves, will fitness operators eye new markets or consolidate their existing bases?
36. Interview – Amen Iseghohi:
Inspired by his childhood in Africa, Amen Iseghohi launched a chain of back-to-basics gyms that use recycled tyres. He talks to Magali Robathan
42. New opening: Offshore fitness
Alison Bledge examines how the offshore industry is managing the wellbeing of its workers, and looks at a gym installed onboard the floating hotel Safe Scandinavia
46. Gymtopia series: A sense of purpose
UK-based Mosaic Spa & Health Clubs is working with a charity in Uganda to rediscover the company’s mission. Ray Algar reports
Health Club Management 2014 issue 10
On the cover…:
Amen Iseghohi on his back-to-basics approach to fitness
48. Social media: Social addiction
Manraaj Sunner offers his advice to health clubs looking to develop an effective social media strategy
52. Tech series: Intelligent systems
How can health clubs better use the reams of data generated by their in-club software systems to make smarter business decisions? Kate Langrish reports
56. Research round-up: Early start
Two new studies into children’s exercise look at why it matters, and how we can help ensure it happens
58. Promotional Feature: ProInsight
David Hopkins, MD and founder of mystery shopping and research company Proinsight, on turning everyday insights into profits
60. Exercise science: Cool customer
Vasper claims to reproduce the effects of intense anaerobic training in just 20 minutes. We report
62. Childhood obesity: Child’s play
A look at a selection of initiatives designed to promote physical activity among children
68. Consumer research: The future of fitness
Michael Oliver analyses the findings of Mintel’s 2014 Health and Fitness Clubs industry report
70. Obesity: Bidding for the obesity buck
Kath Hudson offers an overview of the groups and schemes pitching to help tackle the UK’s obesity crisis
76. Management series: Managing risk
A bottom-up approach to risk management can work for clubs, says Right Directions’ Gill Twell in her step-by-step guide
80. Promotional Feature: Technogym
Technogym powered the 2014 Commonwealth Games and is set to do the same for Rio 2016
82. Group CV: Integrated technology
Technology has the power to transform group exercise classes. We speak to operators who are putting the latest technology to good use
86. Supplier showcase:
Recent installations by Cybex, Matrix Fitness and the D2F Group
93. Fitness-kit.net special: Studio equipment
We round up some of the latest launches for your studio space
100. Lightweights:
Zombie races, selfies top the poll of gym-goers’ peeves, and action movies prove bad for your waistline
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Opinion
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“As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.”
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