Health Club Management magazine
2014 issue 10
Health Club Management 2014 issue 10
On the cover…:
Amen Iseghohi on his back-to-basics approach to fitness
5. Editor’s letter: Embracing active design
Even so-called hard to reach groups have to use our streets, so that’s where we should start getting them active, says Kate Cracknell
10. Letters: Write to reply
The NICE guidelines on exercise referral schemes are changing, but clubs should not be put off, says Stuart Stokes of Refer-all
12. News round-up:
Fitness First revs up its rebrand, LA fitness launched second LAX club, and Apple unveils its iWatch
22. International news:
Boxing legend David Haye launches his flagship fitness club in Dubai, while US Fitness adds Sport & Health’s 23 clubs to its portfolio
25. Promotional Feature: Gladstone
One of the early adopters of the Gladstone MobilePro app explains how it has improved their business
26. ukactive update: Approaching the summit
CEO of ukactive David Stalker looks ahead to this year’s ukactive National Summit
27. Promotional Feature: Les Mills
How can you get more members attending more often and recommending your club to their friends and family?
28. IHRSA update: Consumer insight
Findings from the 2014 IHRSA Health Club Consumer Report
32. Promotional Feature: Technogym
mywellness cloud – delivering the ultimate digital workout experience for your members
34. Everyone’s talking about...: Expanding overseas
As the economy improves, will fitness operators eye new markets or consolidate their existing bases?
36. Interview – Amen Iseghohi:
Inspired by his childhood in Africa, Amen Iseghohi launched a chain of back-to-basics gyms that use recycled tyres. He talks to Magali Robathan
42. New opening: Offshore fitness
Alison Bledge examines how the offshore industry is managing the wellbeing of its workers, and looks at a gym installed onboard the floating hotel Safe Scandinavia
46. Gymtopia series: A sense of purpose
UK-based Mosaic Spa & Health Clubs is working with a charity in Uganda to rediscover the company’s mission. Ray Algar reports
Health Club Management 2014 issue 10
On the cover…:
Amen Iseghohi on his back-to-basics approach to fitness
48. Social media: Social addiction
Manraaj Sunner offers his advice to health clubs looking to develop an effective social media strategy
52. Tech series: Intelligent systems
How can health clubs better use the reams of data generated by their in-club software systems to make smarter business decisions? Kate Langrish reports
56. Research round-up: Early start
Two new studies into children’s exercise look at why it matters, and how we can help ensure it happens
58. Promotional Feature: ProInsight
David Hopkins, MD and founder of mystery shopping and research company Proinsight, on turning everyday insights into profits
60. Exercise science: Cool customer
Vasper claims to reproduce the effects of intense anaerobic training in just 20 minutes. We report
62. Childhood obesity: Child’s play
A look at a selection of initiatives designed to promote physical activity among children
68. Consumer research: The future of fitness
Michael Oliver analyses the findings of Mintel’s 2014 Health and Fitness Clubs industry report
70. Obesity: Bidding for the obesity buck
Kath Hudson offers an overview of the groups and schemes pitching to help tackle the UK’s obesity crisis
76. Management series: Managing risk
A bottom-up approach to risk management can work for clubs, says Right Directions’ Gill Twell in her step-by-step guide
80. Promotional Feature: Technogym
Technogym powered the 2014 Commonwealth Games and is set to do the same for Rio 2016
82. Group CV: Integrated technology
Technology has the power to transform group exercise classes. We speak to operators who are putting the latest technology to good use
86. Supplier showcase:
Recent installations by Cybex, Matrix Fitness and the D2F Group
93. Fitness-kit.net special: Studio equipment
We round up some of the latest launches for your studio space
100. Lightweights:
Zombie races, selfies top the poll of gym-goers’ peeves, and action movies prove bad for your waistline
Current vacancies
Aquatics Development Manager Water Babies
£28,000 - £30,000pa
Hybrid working, Exeter, United Kingdom
Featured supplier news
It’s now just days to go until your leading trade show for the fitness, physical activity
and
sports therapy industry kicks off in London!
Featured supplier news
Parkwood Leisure, one of the UK’s leading leisure operators, has reached the milestone of
teaching 100,000 children to swim through its Learn To Swim Programme.
Featured operator news
As part of their work to break down the barriers that deter women and girls from
participating in sport and physical activity, Everyone Active has teamed up with EMD UK to
launch new exercise classes linked to the This Girl Can campaign.
Featured operator news
Following a competitive tendering process, Serco Leisure and its partner More Leisure
Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District
Council to operate three centres in the town, starting 1 May 2022.
Video Gallery
Mindbody, Inc
Sport Alliance GmbH
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