Health Club Management magazine
2016 issue 2
Health Club Management 2016 issue 2
On the cover: Darcey Bussell
The Strictly Come
Dancing star unveils
her new group
exercise concept
3. Editor’s letter: When sport meets fitness
The coming together of sport and fitness – encapsulated in the new DCMS strategy – marks a huge opportunity for health clubs and leisure centres to play to their strengths and tap into new funding streams, says Kate Cracknell
8. People profiles: Darcey Bussell
Strictly Come Dancing’s Darcey Bussell tells us all about her new group exercise programme
10. People profiles: Nissan Bahar & Franky Imbesi
The founders of Bitwalking unveil the app that lets you earn money by walking
12. People profiles: Bruce McVean
Transport for London invites you to ‘Walk the Tube’
15. Letters: Write to reply
Managed properly, ClassPass is definitely a friend, not foe, to studio operators, says 1Rebel’s Giles Dean
16. News round-up:
Dubai launches a new rewards scheme designed to get its population fitter and healthier, David Lloyd seals £350m property sale, Serco scraps sale of leisure arm, Pure Gym launches cycling boutique, and Fitbit faces lawsuit
27. Events calendar:
Get the first glimpse of the latest product launches – make sure you have your tickets for IHRSA and FIBO 2016!
28. Talking point: Fitness IPOs
UK low-cost operator The Gym Group recently completed a successful IPO, and Pure Gym is also considering a flotation. What might be the impact and learnings for the rest of the sector? Niamh Madigan reports
32. Interview – Jonathan Fisher:
The Group CEO of Holmes Place talks to Kate Cracknell about the launch of its new gym-only Evo concept, the importance of brand identity, and plans to return to the UK
38. Trends Report: Fitness Foresight 2016
The team at Health Club Management offer their thoughts on the trends that are set to shape the future of fitness
46. Indoor cycling: Breaking the cycle
It’s time to get creative to make your indoor cycling studio stand out. Kate Cracknell takes a look around the world for inspiration, from the US to Australia, Asia to the UK
52. Promotional feature : 1Life
The NK Social Strollers project demonstrates how 1Life is able to collaborate with local partners to promote wellbeing
Health Club Management 2016 issue 2
On the cover: Darcey Bussell
The Strictly Come
Dancing star unveils
her new group
exercise concept
54. Site assessment: Going local
Health clubs are popping up in increasingly diverse locations – so how do you decide if a site is right for you?
58. Group exercise: The dance fitness revolution
Dance-based fitness classes are booming. Hayley Price takes a look at how health clubs and leisure operators are responding to the growing variety of offerings on the market
64. Membership sales: Can your staff sell?
Only 60 per cent of people coming into a gym to make enquiries are asked for their contact details. Mystery shopper specialist Proinsight shares the findings of its latest research into sales performance across the fitness sector
68. Promotional feature: Life Fitness
Nottingham University’s new SYNRGY-based Active Trail is proving a hit with students and staff alike
70. Software: Access all areas
The latest access control systems not only keep on top of who’s coming in and out of your health club, but also show you what members are doing once they’re in your facility. Rhianon Howells reports
75. ukactive update: An active future
Steven Ward offers his views on what the new DCMS Sporting Future strategy means for the physical activity sector
76. IHRSA update: Q&A with Nir Eyal
Business theorist Nir Eyal – who specialises in the intersection of psychology, technology and business – offers a sneak preview of his keynote presentation at IHRSA 2016
78. Project Profiles: Supplier showcase
We take a look at the latest projects from Matrix Fitness, Craftsman Quality Lockers and MYZONE
84. Lockers: fitness-kit.net special
Locker specialists Ridgeway, Craftsman, Ojmar and Codelocks share the details of their newest installations
90. Research: See the potential
Exercise may enhance the plasticity of the adult brain, making it more flexible and open to new ideas and ways of learning, according to new research from the University of Pisa, Italy
Opinion
promotion
“Strength training has moved from the margins to the mainstream.”
Featured supplier news
Elevate is set to celebrate its 10th anniversary in style this June, with organisers
confirming the event’s largest-ever drinks reception as registrations continue to run more
than 10% ahead of last year.
Featured supplier news
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing
disparate information from multiple systems to be aggregated into one dataset, to support
its focus on reducing health inequalities and improving healthy life expectancy.
Company profiles
With an award-winning portfolio of over 450 pieces of cutting-edge, premium fitness equipment, Pulse Fitness ...
Company profiles
IndigoFitness creates bespoke training spaces for commercial, education, public-sector, and specialist clients including the MoD ...
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