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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Health Club Management magazine

2016 issue 4
Health Club Management 2016 issue 4
On the cover: Valerie Bönström and Steffi Graf
Valerie Bönström and Steffi Graf – women-only franchise Mrs.Sporty eyes up 1,000 clubs in the US
5. Editor’s letter: Prevention in the spotlight
It’s vital that we engage the public in preventative healthcare, and PHE’s new One You campaign gives us a chance to do just that, says Kate Cracknell
17. Letters: Write to reply
Joining the dots between fitness and rehab, and creating a community through apps
22. News round-up:
Spanish operator Metropolitan unveils expansion plans, the UK has a ‘sugar tax’ Cybex partners Williams F1, and will boutique studios venture outside London?
37. Events calendar:
A look at the key upcoming events in the international health and fitness calendar
38. Interview - Valerie Bönström:
The joint CEO of Mrs.Sporty talks to Kate Cracknell about a new functional training model and international expansion
44. Talking point - property: Site insight
How is the fitness sector faring when it comes to securing good locations for clubs?
50. Gymtopia series: Walking alongside a community
As part of our Gymtopia series, we look at how one Canadian club is making a long-term difference with its charitable work
54. Promotional feature: Elevate
Elevate takes place in May, bringing together experts from all disciplines for the UK’s largest physical activity trade event
56. Social media: Under the influence
Social media is everywhere – but are you harnessing the powers of the ‘influencers’?
60. Industry trends: Move with the times
Open platforms, personalised plans and boutiques within clubs are just some of the trends industry experts are predicting for 2016. Kath Hudson reports
64. Promotional feature: Matrix
Matrix Fitness looks ahead to the 2016 Olympic Games, and encourages everyone to find the sporting hero inside themselves
68. Market research: European leaders
Niels Gronau and Gregor Titze take a look at the key findings from the latest edition of Leading Operators – Fitness in Europe
72. Retention: What makes a loyal customer?
Jon Nasta offers retention insight from the latest Listen360 analysis
78. Promotional feature: Wattbike
The new Wattbike Hub app acts as a portable personal trainer, providing everything from fitness tests to workouts, plans and analysis
Health Club Management 2016 issue 4
On the cover: Valerie Bönström and Steffi Graf
Valerie Bönström and Steffi Graf – women-only franchise Mrs.Sporty eyes up 1,000 clubs in the US
80. Activity tracking: Right on track
It’s time for health clubs to embrace activity tracking and not see it as a threat – but how many operators are achieving this?
85. Activity tracking - smart bras: fitness-kit.net
We take a look at some of the new smart bras combining proper support with the latest wearable technology
86. Promotional feature: Technogym
Technogym introduces its new SKILLMILL, which has athletic performance training at its heart
88. Retention - reward schemes: Activity = reward
Are tangible rewards the best way to get members to stick to their exercise regimes? We report on the growing category of exercise reward schemes
94. Promotional feature: CFM
Creative Fitness Marketing has been helping operators attract new members for 26 years – so how does it work?
96. ukactive update: Killing the cliché
A number of fitness brands changed the conversation in their New Year ad campaigns. Mark Hutcheon takes a closer look
98. Promotional feature: TVS
TVS Sports Surfaces profiles its recent noise- and vibration-reducing project at Body Zone Fitness in Newcastle, UK
100. Q&A – Molly Kemmer: IHRSA update
The outgoing IHRSA chair reflects on the learnings from her 12-month tenure, and challenges the fitness sector to think bigger and think differently
102. Promotional feature: Ojmar
From spring 2017, the UK’s pound coin changes to a new 12-sided coin. Is your business ready?
105. Supplier showcase:
We highlight recent projects from suppliers Cybex International UK, Life Fitness and Technogym
111. Strength training: fitness-kit.net
A look at some of the latest innovations in strength equipment around the world
116. Research round-up: Judgement call
Obese people tend to see distances as being further than they really are, and hills steeper, according to research from the US
Health Club Management magazine
Health Club Management magazine 2015 issue 8
Health Club Management magazine
2015 issue 8
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2015 issue 6
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2015 issue 2
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2015 issue 1
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Health Club Management magazine 2014 issue 11
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2014 issue 10
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2013 issue 2
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2013 issue 1
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Health Club Management magazine 2012 issue 11
Health Club Management magazine
2012 issue 11
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2012 issue 10
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2012 issue 4
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2012 issue 2
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2012 issue 1
Health Club Management magazine
Health Club Management magazine 2011 issue 11
Health Club Management magazine
2011 issue 11
Health Club Management magazine
Health Club Management magazine 2011 issue 10
Health Club Management magazine
2011 issue 10
Health Club Management magazine
Health Club Management magazine 2011 issue 9
Health Club Management magazine
2011 issue 9
Health Club Management magazine
Health Club Management magazine 2011 issue 8
Health Club Management magazine
2011 issue 8
Health Club Management magazine
Health Club Management magazine 2011 issue 7
Health Club Management magazine
2011 issue 7
Health Club Management magazine
Health Club Management magazine 2011 issue 6
Health Club Management magazine
2011 issue 6
Health Club Management magazine
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Health Club Management magazine
2011 issue 5
Health Club Management magazine
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Health Club Management magazine
2011 issue 4
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2011 issue 3
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2011 issue 2
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2011 issue 1
Health Club Management magazine
Health Club Management magazine 2010 issue 11
Health Club Management magazine
2010 issue 11
Health Club Management magazine
Health Club Management magazine 2010 issue 10
Health Club Management magazine
2010 issue 10
Health Club Management magazine
Health Club Management magazine 2010 issue 9
Health Club Management magazine
2010 issue 9
Health Club Management magazine
Health Club Management magazine 2010 issue 8
Health Club Management magazine
2010 issue 8
Health Club Management magazine
Health Club Management magazine 2010 issue 7
Health Club Management magazine
2010 issue 7
Health Club Management magazine
Health Club Management magazine 2010 issue 6
Health Club Management magazine
2010 issue 6
Health Club Management magazine
Health Club Management magazine 2010 issue 5
Health Club Management magazine
2010 issue 5
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Health Club Management magazine 2010 issue 4
Health Club Management magazine
2010 issue 4
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2010 issue 3
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Health Club Management magazine
2010 issue 2
Health Club Management magazine
Health Club Management magazine 2010 issue 1
Health Club Management magazine
2010 issue 1
Health Club Management magazine
Health Club Management magazine 2009 issue 11
Health Club Management magazine
2009 issue 11
Health Club Management magazine
Health Club Management magazine 2009 issue 10
Health Club Management magazine
2009 issue 10
Health Club Management magazine
Health Club Management magazine 2009 issue 9
Health Club Management magazine
2009 issue 9
Health Club Management magazine
Health Club Management magazine 2009 issue 8
Health Club Management magazine
2009 issue 8
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2009 issue 5
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2009 issue 4
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2009 issue 1
1 - 40 of 149
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Featured supplier news
Featured supplier news: Fitness industry to gather at Sibec Europe-UK in Portugal this September
Questex’s iconic event Sibec Europe-UK – known as Europe’s leading hosted buyer event for the fitness industry – will take place from 27-30 September at the Anantara Vilamoura Algarve Resort, in Portugal.
Featured supplier news
Featured supplier news: How wearables-driven gamification will boost your business
It’s a known fact that gamification is an effective method to make everyday activities and work more fun.
Featured operator news
Featured operator news: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
Featured operator news
Featured operator news: Serco Leisure wins 10-year Mansfield contract
Following a competitive tendering process, Serco Leisure and its partner More Leisure Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District Council to operate three centres in the town, starting 1 May 2022.
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Company profile: FIBO Global Fitness
FIBO Global Fitness is the leading international trade show for fitness, wellness & health....
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Company profile: Peloton Commercial selling Precor kit
Precor has been a pioneer in delivering fitness experiences for commercial customers for more than ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Spa software
SpaBooker: Spa software
Management software
Premier Software Solutions: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
On demand
Fitness On Demand: On demand
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Skincare
Sothys: Skincare
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

Health Club Management magazine

2016 issue 4
Health Club Management 2016 issue 4
On the cover: Valerie Bönström and Steffi Graf
Valerie Bönström and Steffi Graf – women-only franchise Mrs.Sporty eyes up 1,000 clubs in the US
5. Editor’s letter: Prevention in the spotlight
It’s vital that we engage the public in preventative healthcare, and PHE’s new One You campaign gives us a chance to do just that, says Kate Cracknell
17. Letters: Write to reply
Joining the dots between fitness and rehab, and creating a community through apps
22. News round-up:
Spanish operator Metropolitan unveils expansion plans, the UK has a ‘sugar tax’ Cybex partners Williams F1, and will boutique studios venture outside London?
37. Events calendar:
A look at the key upcoming events in the international health and fitness calendar
38. Interview - Valerie Bönström:
The joint CEO of Mrs.Sporty talks to Kate Cracknell about a new functional training model and international expansion
44. Talking point - property: Site insight
How is the fitness sector faring when it comes to securing good locations for clubs?
50. Gymtopia series: Walking alongside a community
As part of our Gymtopia series, we look at how one Canadian club is making a long-term difference with its charitable work
54. Promotional feature: Elevate
Elevate takes place in May, bringing together experts from all disciplines for the UK’s largest physical activity trade event
56. Social media: Under the influence
Social media is everywhere – but are you harnessing the powers of the ‘influencers’?
60. Industry trends: Move with the times
Open platforms, personalised plans and boutiques within clubs are just some of the trends industry experts are predicting for 2016. Kath Hudson reports
64. Promotional feature: Matrix
Matrix Fitness looks ahead to the 2016 Olympic Games, and encourages everyone to find the sporting hero inside themselves
68. Market research: European leaders
Niels Gronau and Gregor Titze take a look at the key findings from the latest edition of Leading Operators – Fitness in Europe
72. Retention: What makes a loyal customer?
Jon Nasta offers retention insight from the latest Listen360 analysis
78. Promotional feature: Wattbike
The new Wattbike Hub app acts as a portable personal trainer, providing everything from fitness tests to workouts, plans and analysis
Health Club Management 2016 issue 4
On the cover: Valerie Bönström and Steffi Graf
Valerie Bönström and Steffi Graf – women-only franchise Mrs.Sporty eyes up 1,000 clubs in the US
80. Activity tracking: Right on track
It’s time for health clubs to embrace activity tracking and not see it as a threat – but how many operators are achieving this?
85. Activity tracking - smart bras: fitness-kit.net
We take a look at some of the new smart bras combining proper support with the latest wearable technology
86. Promotional feature: Technogym
Technogym introduces its new SKILLMILL, which has athletic performance training at its heart
88. Retention - reward schemes: Activity = reward
Are tangible rewards the best way to get members to stick to their exercise regimes? We report on the growing category of exercise reward schemes
94. Promotional feature: CFM
Creative Fitness Marketing has been helping operators attract new members for 26 years – so how does it work?
96. ukactive update: Killing the cliché
A number of fitness brands changed the conversation in their New Year ad campaigns. Mark Hutcheon takes a closer look
98. Promotional feature: TVS
TVS Sports Surfaces profiles its recent noise- and vibration-reducing project at Body Zone Fitness in Newcastle, UK
100. Q&A – Molly Kemmer: IHRSA update
The outgoing IHRSA chair reflects on the learnings from her 12-month tenure, and challenges the fitness sector to think bigger and think differently
102. Promotional feature: Ojmar
From spring 2017, the UK’s pound coin changes to a new 12-sided coin. Is your business ready?
105. Supplier showcase:
We highlight recent projects from suppliers Cybex International UK, Life Fitness and Technogym
111. Strength training: fitness-kit.net
A look at some of the latest innovations in strength equipment around the world
116. Research round-up: Judgement call
Obese people tend to see distances as being further than they really are, and hills steeper, according to research from the US
Health Club Management magazine
Health Club Management magazine 2015 issue 8
Health Club Management magazine
2015 issue 8
Health Club Management magazine
Health Club Management magazine 2015 issue 7
Health Club Management magazine
2015 issue 7
Health Club Management magazine
Health Club Management magazine 2015 issue 6
Health Club Management magazine
2015 issue 6
Health Club Management magazine
Health Club Management magazine 2015 issue 5
Health Club Management magazine
2015 issue 5
Health Club Management magazine
Health Club Management magazine 2015 issue 4
Health Club Management magazine
2015 issue 4
Health Club Management magazine
Health Club Management magazine 2015 issue 3
Health Club Management magazine
2015 issue 3
Health Club Management magazine
Health Club Management magazine 2015 issue 2
Health Club Management magazine
2015 issue 2
Health Club Management magazine
Health Club Management magazine 2015 issue 1
Health Club Management magazine
2015 issue 1
Health Club Management magazine
Health Club Management magazine 2014 issue 11
Health Club Management magazine
2014 issue 11
Health Club Management magazine
Health Club Management magazine 2014 issue 10
Health Club Management magazine
2014 issue 10
Health Club Management magazine
Health Club Management magazine 2014 issue 9
Health Club Management magazine
2014 issue 9
Health Club Management magazine
Health Club Management magazine 2014 issue 8
Health Club Management magazine
2014 issue 8
Health Club Management magazine
Health Club Management magazine 2014 issue 7
Health Club Management magazine
2014 issue 7
Health Club Management magazine
Health Club Management magazine 2014 issue 6
Health Club Management magazine
2014 issue 6
Health Club Management magazine
Health Club Management magazine 2014 issue 5
Health Club Management magazine
2014 issue 5
Health Club Management magazine
Health Club Management magazine 2014 issue 4
Health Club Management magazine
2014 issue 4
Health Club Management magazine
Health Club Management magazine 2014 issue 3
Health Club Management magazine
2014 issue 3
Health Club Management magazine
Health Club Management magazine 2014 issue 2
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2014 issue 2
Health Club Management magazine
Health Club Management magazine 2014 issue 1
Health Club Management magazine
2014 issue 1
Health Club Management magazine
Health Club Management magazine 2013 issue 11
Health Club Management magazine
2013 issue 11
Health Club Management magazine
Health Club Management magazine 2013 issue 10
Health Club Management magazine
2013 issue 10
Health Club Management magazine
Health Club Management magazine 2013 issue 9
Health Club Management magazine
2013 issue 9
Health Club Management magazine
Health Club Management magazine 2013 issue 8
Health Club Management magazine
2013 issue 8
Health Club Management magazine
Health Club Management magazine 2013 issue 7
Health Club Management magazine
2013 issue 7
Health Club Management magazine
Health Club Management magazine 2013 issue 6
Health Club Management magazine
2013 issue 6
Health Club Management magazine
Health Club Management magazine 2013 issue 5
Health Club Management magazine
2013 issue 5
Health Club Management magazine
Health Club Management magazine 2013 issue 4
Health Club Management magazine
2013 issue 4
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2013 issue 3
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2013 issue 2
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2013 issue 1
Health Club Management magazine
Health Club Management magazine 2012 issue 11
Health Club Management magazine
2012 issue 11
Health Club Management magazine
Health Club Management magazine 2012 issue 10
Health Club Management magazine
2012 issue 10
Health Club Management magazine
Health Club Management magazine 2012 issue 9
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2012 issue 9
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2012 issue 8
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2012 issue 7
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2012 issue 4
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2012 issue 2
Health Club Management magazine
Health Club Management magazine 2012 issue 1
Health Club Management magazine
2012 issue 1
Health Club Management magazine
Health Club Management magazine 2011 issue 11
Health Club Management magazine
2011 issue 11
Health Club Management magazine
Health Club Management magazine 2011 issue 10
Health Club Management magazine
2011 issue 10
Health Club Management magazine
Health Club Management magazine 2011 issue 9
Health Club Management magazine
2011 issue 9
Health Club Management magazine
Health Club Management magazine 2011 issue 8
Health Club Management magazine
2011 issue 8
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Health Club Management magazine 2011 issue 7
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2011 issue 7
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Health Club Management magazine 2011 issue 6
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2011 issue 6
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2011 issue 5
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2011 issue 4
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2011 issue 3
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2011 issue 2
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2011 issue 1
Health Club Management magazine
Health Club Management magazine 2010 issue 11
Health Club Management magazine
2010 issue 11
Health Club Management magazine
Health Club Management magazine 2010 issue 10
Health Club Management magazine
2010 issue 10
Health Club Management magazine
Health Club Management magazine 2010 issue 9
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2010 issue 9
Health Club Management magazine
Health Club Management magazine 2010 issue 8
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2010 issue 8
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2010 issue 1
Health Club Management magazine
Health Club Management magazine 2009 issue 11
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2009 issue 11
Health Club Management magazine
Health Club Management magazine 2009 issue 10
Health Club Management magazine
2009 issue 10
Health Club Management magazine
Health Club Management magazine 2009 issue 9
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2009 issue 9
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Health Club Management magazine 2009 issue 8
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Health Club Management magazine 2009 issue 7
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1 - 40 of 149
Featured supplier news
Featured supplier news: Fitness industry to gather at Sibec Europe-UK in Portugal this September
Questex’s iconic event Sibec Europe-UK – known as Europe’s leading hosted buyer event for the fitness industry – will take place from 27-30 September at the Anantara Vilamoura Algarve Resort, in Portugal.
Featured supplier news
Featured supplier news: How wearables-driven gamification will boost your business
It’s a known fact that gamification is an effective method to make everyday activities and work more fun.
Featured operator news
Featured operator news: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
Featured operator news
Featured operator news: Serco Leisure wins 10-year Mansfield contract
Following a competitive tendering process, Serco Leisure and its partner More Leisure Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District Council to operate three centres in the town, starting 1 May 2022.
Company profiles
Company profile: FIBO Global Fitness
FIBO Global Fitness is the leading international trade show for fitness, wellness & health....
Company profiles
Company profile: Peloton Commercial selling Precor kit
Precor has been a pioneer in delivering fitness experiences for commercial customers for more than ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Spa software
SpaBooker: Spa software
Management software
Premier Software Solutions: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
On demand
Fitness On Demand: On demand
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Skincare
Sothys: Skincare
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
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