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FITNESS, HEALTH, WELLNESS

features

Promotional feature: Matrix

SEARCH FOR THE HERO INSIDE YOURSELF...

Published in Health Club Management 2016 issue 4
'Leave no stone unturned and do
everything possible to make yourself
the best you can possibly be'. - Dani King MBE
'Leave no stone unturned and do everything possible to make yourself the best you can possibly be'. - Dani King MBE

With the Rio Olympic Games only months away, it’s inevitable that thoughts turn to success stories of previous Games and, most notably, the people who made it to the podium. But will the real winners in 2016 be those who see through the media hype and draw from the journeys to the Olympic stage, and the experiences of the ‘also-rans’?

HERO: A person who is admired for their courage, outstanding achievements, or noble qualities.

Traditionally, the term ‘hero’ has been reserved for those who demonstrate heroic feats during times of war. While not on a par with those in the trenches, athletes do have a need for physical and emotional courage. Sadly, their route to success is often edited, resulting in sporting stars like Usain Bolt seemingly appearing from nowhere to take Olympic glory overnight.

In reality, such talent is the result of years of hard work and dedication to a chosen discipline. Indeed, Bolt’s success in the 2012 Olympics was a journey that started many years before - his first medal being a slightly less newsworthy bronze at a high school athletics meet - but he isn’t the only example of legendary talent taking its time to manifest.

As a sophomore, Michael Jordan was rejected from his high school’s varsity basketball team, apparently lacking the necessary skills. He turned it to his advantage though, stating: “I have failed over and over and over again in my life. And that is why I succeed.”

CLOSER TO HOME
Team Matrix ambassador and Olympic Champion, Dani King MBE - having missed out on selection for the British Cycling U23 Academy - left the British Cycling system in 2009, before being invited back in 2010 when her work ethic, coupled with the ‘no stone left unturned’ mentality to training, resulted in her improving in leaps and bounds. The rest, as they say, is history, with Dani going on to win Olympic gold and three World Championship golds, along with a handful of European and British
Championship medals and titles.

Joe Townsend, another Matrix Ambassador and Rio hopeful is just as committed, commenting: “I might not always be the best athlete on paper, but I will work the hardest and I will never give in.”

Sport does have a competitive edge, and, ultimately contenders train hard with the belief that it’s getting them closer to a win; a faster time, a higher jump, but, as stakeholders in the fitness industry, perhaps our focus should be on what it takes to get them there; the dedication and drive - ingredients for success that make an athlete inspirational and, at the same time, their achievements realistic?

IT’S ALL ABOUT YOU
Conscious of the public platform that sport offers, Matrix works closely with ‘Team Matrix’ ambassadors, offering direct access to athletes at all levels and providing unedited insights into their journeys; inspiring the next generation and challenging them to be the best that they can be.

One example of this was the brand’s support for ‘Fan-Backed Women’s Racing’ a network of cycling professionals, riders, and fans dedicated to furthering opportunities for womens’ cycle racing run in conjunction with British Cycling coach, Huw Williams. The sessions inspired young rider, Isla Rush, to race, and earlier this year she was signed by the Matrix Fitness Racing Team as they sidestep from traditional cycling team environments to focus on developing riders and supporting them to realise their potential.

Matrix’ work with the cycling team has led to a nomination for ‘Sponsor Partnership of the Year’ in the Women’s Sport Trust #BeAGameChanger awards.

The awards recognise those individuals and organisations doing the most to progress womens sport and inspire others to take action. With obesity and physical inactivity an ever-present challenge for today’s society, clearly something needs to change, and with the Olympics just around the corner, there is no better time to convince the next generation to search for the hero inside themselves.

WHAT MAKES THE DIFFERENCE BETWEEN GOOD AND GREAT?

“A good race is one where I’ve finished in the group relatively high up, and I enjoyed myself... A great race is one that I’ve worked really hard in, and it’s paid off. It’s not always about winning, but about meeting your aims. If I’ve achieved my targets, it’s been a great race.”

Isla Rush, Matrix Fitness Racing Team cyclist & Team Matrix Ambassador
Isla Rush, Matrix Fitness Racing Team cyclist & Team Matrix Ambassador

WHO DO YOU ASPIRE TO?

“No one – I think it’s important to be the very best that you can be and not try and be as good as someone else.”

Colin Jackson CBE, Former 110m Hurdles World Champion, Olympic Silver Medallist,Team Matrix Ambassador
Colin Jackson CBE, Former 110m Hurdles World Champion, Olympic Silver Medallist,Team Matrix Ambassador

TEAM MATRIX ROLL CALL

Colin Jackson CBE, Jonathan Edwards CBE, Sally Gunnell OBE, Laura Trott OBE, Dani King MBE, Elinor Barker, Lucy Martin, Matrix Fitness Cycling Team, Renault Sport Formula 1 Racing Team, Redbull Racing, Wigan Warriors, Derby County FC, Northamptonshire County Cricket Club, Ben Morgan, Joe Townsend, Bernie Shrosbree

TEL: 0800 389 6078 (UK freephone)
EMAIL:[email protected]
WEB: www.matrixfitness.co.uk

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Matrix 
'I might not always be the best athlete on
paper, but I will work the hardest and I
will never give in.' - Joe Townsend
'I might not always be the best athlete on paper, but I will work the hardest and I will never give in.' - Joe Townsend
https://www.leisureopportunities.co.uk/images/544672_595231.jpg
Matrix Fitness looks ahead to the 2016 Olympic Games, and encourages everyone to find the sporting hero inside themselves
Matrix,Matrix
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Basic-Fit – which has been scaling rapidly across Europe –  is considering franchising to ramp up growth further afield
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features

Promotional feature: Matrix

SEARCH FOR THE HERO INSIDE YOURSELF...

Published in Health Club Management 2016 issue 4
'Leave no stone unturned and do
everything possible to make yourself
the best you can possibly be'. - Dani King MBE
'Leave no stone unturned and do everything possible to make yourself the best you can possibly be'. - Dani King MBE

With the Rio Olympic Games only months away, it’s inevitable that thoughts turn to success stories of previous Games and, most notably, the people who made it to the podium. But will the real winners in 2016 be those who see through the media hype and draw from the journeys to the Olympic stage, and the experiences of the ‘also-rans’?

HERO: A person who is admired for their courage, outstanding achievements, or noble qualities.

Traditionally, the term ‘hero’ has been reserved for those who demonstrate heroic feats during times of war. While not on a par with those in the trenches, athletes do have a need for physical and emotional courage. Sadly, their route to success is often edited, resulting in sporting stars like Usain Bolt seemingly appearing from nowhere to take Olympic glory overnight.

In reality, such talent is the result of years of hard work and dedication to a chosen discipline. Indeed, Bolt’s success in the 2012 Olympics was a journey that started many years before - his first medal being a slightly less newsworthy bronze at a high school athletics meet - but he isn’t the only example of legendary talent taking its time to manifest.

As a sophomore, Michael Jordan was rejected from his high school’s varsity basketball team, apparently lacking the necessary skills. He turned it to his advantage though, stating: “I have failed over and over and over again in my life. And that is why I succeed.”

CLOSER TO HOME
Team Matrix ambassador and Olympic Champion, Dani King MBE - having missed out on selection for the British Cycling U23 Academy - left the British Cycling system in 2009, before being invited back in 2010 when her work ethic, coupled with the ‘no stone left unturned’ mentality to training, resulted in her improving in leaps and bounds. The rest, as they say, is history, with Dani going on to win Olympic gold and three World Championship golds, along with a handful of European and British
Championship medals and titles.

Joe Townsend, another Matrix Ambassador and Rio hopeful is just as committed, commenting: “I might not always be the best athlete on paper, but I will work the hardest and I will never give in.”

Sport does have a competitive edge, and, ultimately contenders train hard with the belief that it’s getting them closer to a win; a faster time, a higher jump, but, as stakeholders in the fitness industry, perhaps our focus should be on what it takes to get them there; the dedication and drive - ingredients for success that make an athlete inspirational and, at the same time, their achievements realistic?

IT’S ALL ABOUT YOU
Conscious of the public platform that sport offers, Matrix works closely with ‘Team Matrix’ ambassadors, offering direct access to athletes at all levels and providing unedited insights into their journeys; inspiring the next generation and challenging them to be the best that they can be.

One example of this was the brand’s support for ‘Fan-Backed Women’s Racing’ a network of cycling professionals, riders, and fans dedicated to furthering opportunities for womens’ cycle racing run in conjunction with British Cycling coach, Huw Williams. The sessions inspired young rider, Isla Rush, to race, and earlier this year she was signed by the Matrix Fitness Racing Team as they sidestep from traditional cycling team environments to focus on developing riders and supporting them to realise their potential.

Matrix’ work with the cycling team has led to a nomination for ‘Sponsor Partnership of the Year’ in the Women’s Sport Trust #BeAGameChanger awards.

The awards recognise those individuals and organisations doing the most to progress womens sport and inspire others to take action. With obesity and physical inactivity an ever-present challenge for today’s society, clearly something needs to change, and with the Olympics just around the corner, there is no better time to convince the next generation to search for the hero inside themselves.

WHAT MAKES THE DIFFERENCE BETWEEN GOOD AND GREAT?

“A good race is one where I’ve finished in the group relatively high up, and I enjoyed myself... A great race is one that I’ve worked really hard in, and it’s paid off. It’s not always about winning, but about meeting your aims. If I’ve achieved my targets, it’s been a great race.”

Isla Rush, Matrix Fitness Racing Team cyclist & Team Matrix Ambassador
Isla Rush, Matrix Fitness Racing Team cyclist & Team Matrix Ambassador

WHO DO YOU ASPIRE TO?

“No one – I think it’s important to be the very best that you can be and not try and be as good as someone else.”

Colin Jackson CBE, Former 110m Hurdles World Champion, Olympic Silver Medallist,Team Matrix Ambassador
Colin Jackson CBE, Former 110m Hurdles World Champion, Olympic Silver Medallist,Team Matrix Ambassador

TEAM MATRIX ROLL CALL

Colin Jackson CBE, Jonathan Edwards CBE, Sally Gunnell OBE, Laura Trott OBE, Dani King MBE, Elinor Barker, Lucy Martin, Matrix Fitness Cycling Team, Renault Sport Formula 1 Racing Team, Redbull Racing, Wigan Warriors, Derby County FC, Northamptonshire County Cricket Club, Ben Morgan, Joe Townsend, Bernie Shrosbree

TEL: 0800 389 6078 (UK freephone)
EMAIL:[email protected]
WEB: www.matrixfitness.co.uk

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Matrix 
'I might not always be the best athlete on
paper, but I will work the hardest and I
will never give in.' - Joe Townsend
'I might not always be the best athlete on paper, but I will work the hardest and I will never give in.' - Joe Townsend
https://www.leisureopportunities.co.uk/images/544672_595231.jpg
Matrix Fitness looks ahead to the 2016 Olympic Games, and encourages everyone to find the sporting hero inside themselves
Matrix,Matrix
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Recovery, social wellness and longevity were talking points at PerformX recently, tipped by many speakers ...
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Industry experts are gathering in Cologne for today's European Health & Fitness Forum (EHFF), followed ...
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Jason Worthy has been appointed group CEO of Myzone to lead the 'next stage of ...
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John Kersh has announced he is leaving boutique franchisor, Xponential Fitness, after eight years with ...
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Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the US.
Featured supplier news
Featured supplier news: Sibec EMEA to blend fitness with luxury at Fairmont Monte Carlo
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn.
Company profiles
Company profile: Serco Leisure
Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, ...
Company profiles
Company profile: ukactive
ukactive is the UK’s leading not-for-profit membership body for the physical activity sector, bringing together ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Greenwich Leisure Limited press release: ‘Better’ managers get a ‘taste’ for volunteering
The management team from ‘Better’ leisure centres in the Lewisham area is looking for local projects that need a helping hand.
Featured press releases
KeepMe press release: Gymnation appoints Keepme CEO Ian Mullane to board of directors
The fastest growing gym chain based out of the GCC has appointed Keepme’s CEO, Ian Mullane to its board of directors.
Directory
Cryotherapy
Art of Cryo: Cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Salt therapy products
Himalayan Source: Salt therapy products
Snowroom
TechnoAlpin SpA: Snowroom
Spa software
SpaBooker: Spa software
Lockers
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Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
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Diary dates
11-14 Apr 2024
Exhibition Centre , Cologne, Germany
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
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Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
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