Gold company profile
Pure Energy Music
Pure Energy Music is a specialist music service built specifically for the fitness industry. Our innovative app delivers expertly curated music tailored to different workout formats - designed to boost motivation and enhance performance.
Find out more about Pure Energy Music here...
Find out more about Pure Energy Music here...
Pure Energy Music: News and press releases
PRESS RELEASE: Could you be the last one standing? The new 3½-minute fitness challenge everyone's talking about
10 Jul 2026
#HoldThatBody is a new 3½-minute fitness challenge inviting people everywhere to put their
strength, determination and staying power to the test. All you need is a squat or a press-
up, one specially engineered soundtrack and the determination not to give up.
02 Jul 2026
Pure Energy Music, the complete music and technology solution for the fitness industry, has
been announced as Official Music Partner for Deka Manchester 2026, bringing music curated
for fitness to one of the UK's largest fitness racing weekends.
07 May 2026
Pure Energy Music, the complete music and technology solution for the fitness industry, has
expanded its platform with the introduction of Pure Energy Covers, an optional capability
that extends music choice through familiar, professionally produced track
PRESS RELEASE: Pure Energy Music accelerates international growth with Planet Fitness partnership across 50 sites in South Africa
07 Apr 2026
Pure Energy Music, the UK’s leading provider of music for the fitness and wellness industry,
has signed a new three-year agreement with Planet Fitness, bringing its platform to 50 sites
across South Africa.
26 Mar 2026
Pure Energy Music, the UK’s leading provider of music for the fitness industry, has
officially entered the Irish market through a new partnership with DLR Leisure.
10 Feb 2026
Pure Energy Music, the UK’s leading provider of fitness-focused music, has extended its
partnership with Serco Leisure for another five years.
05 Feb 2026
Pure Energy Music, the UK’s leading provider of music for the fitness industry, has been
named the Official Music Partner and Headline Sponsor of the Coaching Zone at PerformX Live
2026, taking place on the 25th-26th of February at the NEC Birmingham.
PRESS RELEASE: Pure Energy Music announces headline partnership with Athleticum for PROS:2026 & 2027
29 Jan 2026
Pure Energy Music, the UK’s leading music and technology provider for the fitness industry,
has announced a new two-year Headline Partnership with Athleticum, the UK and Ireland’s
exclusive distributor of Spinning and Co-Founder of the PROS Spinning & Fitness Conference.
16 Jan 2026
Pure Energy Music, the UK’s leading provider of music designed specifically for the fitness
and leisure industry, is delighted to announce a new three year partnership with The
Bannatyne Group.
06 Jan 2026
Pure Energy Music, the UK’s leading provider of music for the fitness industry, is proud to
announce the renewal of its partnership with Everyone Active for a further five years.
09 Dec 2025
Pure Energy Music, the UK’s leading provider of music for the fitness industry, is
delighted to announce the appointment of Justin Musgrove as Advisor to the Board.
20 Oct 2025
Pure Energy Music, the UK’s leading provider of rights-included music for the fitness and
leisure industry, has signed a major distribution deal with Warner Music’s independent
distribution arm, ADA (Alternative Distribution Alliance).
About Pure Energy Music
Founded in 1992 by CEO Andy Pickles, Pure Energy Music brings decades of music industry experience to the fitness world.
With 13 international Number 1 singles as a producer and 25 years of global touring as a DJ, Andy also cofounded the renowned Tidy Trax label.
Pure Energy Music is a specialist music service built specifically for the fitness industry.
Our innovative app delivers expertly curated music tailored to different workout formats - designed to boost motivation and enhance performance.
We directly license all our music, ensuring compliance and eliminating copyright concerns for instructors and operators. This approach also unlocks significant cost savings and delivers seamless soundtracks for group classes.
Created by fitness professionals for fitness professionals, the Pure Energy Music app includes unique features like a BPM controller, Interval Timer, and Expert Recommendations. Instructors are empowered with the ideal soundtrack for every session, making it easier to create powerful group exercise experiences.
We are trusted by leading operators including David Lloyd and Everyone Active, and used by thousands of instructors across more than 450 fitness locations nationwide.
Main products and services
Since our founding, we’ve been revolutionising workout experiences with music made specifically for fitness.
In 2020, we launched a cutting-edge streaming app that delivers programmeled music to instructors, transforming both delivery and member experience.
Our music supports a wide range of workout types - from high-intensity HIIT and cycle classes to mindful yoga and meditation sessions. Every track is crafted by leading producers and vetted by fitness professionals to match tempo and intensity, helping users stay motivated and perform at their best.
Whether it’s a driving house beat or a calming soundscape, our catalogue is designed to enhance both physical performance and emotional wellbeing.
All content is fully licensed, giving instructors peace of mind.
Our service combines quality, customisable playlists with comprehensive licensing—making it a simple, effective solution for fitness providers to deliver standout group exercise sessions.
Shows attending
• PerformX
• Beyond Activ
• International Fitness Showcase (IFS)
case study: Pure Energy Music and Everyone Activbe
Pure Energy Music and Everyone Active: Elevating Fitness Experiences Through Expertly Curated Music
Pure Energy Music is thrilled to announce an exciting new partnership with Everyone Active, a leading leisure operator. This collaboration represents a significant leap forward in enhancing the fitness experience for Everyone Active members through expertly curated soundtracks for Group Exercise fitness classes.
The Partnership:
Since December 1st, 2023, Pure Energy Music has become the music provider of choice for Everyone Active’s Group Exercise classes across 142 fitness facilities, with over 1500 of their instructors now utilising the Pure Energy Music app. This strategic partnership aims to create an immersive and energising atmosphere within Everyone Active, enriching the overall workout experience for members with music programmed for specific disciplines.
"This collaboration will further enhance our customer journey and complement our fantastic range of group exercise classes. As we look towards innovative solutions and attracting a wide range of people through the benefits of group fitness, we’re delighted to provide a library of music to support our fitness instructors and deliver an immersive experience across each class."
— Angela Ioannou, National Group Exercise Manager at Everyone Active
Behind The Scenes:
To shed light on the process of curating music for fitness, Pure Energy Music invited representatives from Everyone Active, including National Group Exercise Manager Angela Ioannou, to their headquarters within the renowned creative hub, Tileyard North, Wakefield, for an exclusive Music Studio Session.
During this collaborative session, Chris Dennis (Group Exercise Coordinator) and Charley Foss (Fitness Manager) teamed up with Pure Energy Music’s music producers and fitness experts to craft the perfect mix for their exercise routines. These mixes are available to stream now, exclusively on the Pure Energy Music app:
Charley Foss presents Freestyle Pump
Chris Dennis presents Funky HIIT
"Our mission revolves around revolutionising the role of music in exercise and well-being, aiming to optimise performance and elevate the experience for both instructors and members. Partnering with Everyone Active offers us a remarkable and exciting opportunity to develop a long-term strategy that places music at the core of their member experience."
— Andy Pickles, CEO at Pure Energy Music
The Music Experience:
Pure Energy Music is renowned for its extensive library of all rights included, high-quality music catering to various fitness routines.
From heart-pounding beats for high-intensity workouts to soothing melodies for yoga sessions, Pure Energy Music’s diverse music catalogue ensures a tailored and engaging fitness experience for all class types. The app’s user-friendly interface allows fitness instructors to soundtrack their sessions with music of any genre, without polarising members.
This partnership signifies Everyone Active’s commitment to providing a diverse and engaging fitness environment for its members. Members can look forward to an enhanced workout experience with Pure Energy Music’s curated soundtracks in Group Exercise fitness classes.
For more information about Everyone Active and Pure Energy Music, please visit Everyone Active and Pure Energy Music.
To view this case study online - please click here.
Pure Energy Music is thrilled to announce an exciting new partnership with Everyone Active, a leading leisure operator. This collaboration represents a significant leap forward in enhancing the fitness experience for Everyone Active members through expertly curated soundtracks for Group Exercise fitness classes.
The Partnership:
Since December 1st, 2023, Pure Energy Music has become the music provider of choice for Everyone Active’s Group Exercise classes across 142 fitness facilities, with over 1500 of their instructors now utilising the Pure Energy Music app. This strategic partnership aims to create an immersive and energising atmosphere within Everyone Active, enriching the overall workout experience for members with music programmed for specific disciplines.
"This collaboration will further enhance our customer journey and complement our fantastic range of group exercise classes. As we look towards innovative solutions and attracting a wide range of people through the benefits of group fitness, we’re delighted to provide a library of music to support our fitness instructors and deliver an immersive experience across each class."
— Angela Ioannou, National Group Exercise Manager at Everyone Active
Behind The Scenes:
To shed light on the process of curating music for fitness, Pure Energy Music invited representatives from Everyone Active, including National Group Exercise Manager Angela Ioannou, to their headquarters within the renowned creative hub, Tileyard North, Wakefield, for an exclusive Music Studio Session.
During this collaborative session, Chris Dennis (Group Exercise Coordinator) and Charley Foss (Fitness Manager) teamed up with Pure Energy Music’s music producers and fitness experts to craft the perfect mix for their exercise routines. These mixes are available to stream now, exclusively on the Pure Energy Music app:
Charley Foss presents Freestyle Pump
Chris Dennis presents Funky HIIT
"Our mission revolves around revolutionising the role of music in exercise and well-being, aiming to optimise performance and elevate the experience for both instructors and members. Partnering with Everyone Active offers us a remarkable and exciting opportunity to develop a long-term strategy that places music at the core of their member experience."
— Andy Pickles, CEO at Pure Energy Music
The Music Experience:
Pure Energy Music is renowned for its extensive library of all rights included, high-quality music catering to various fitness routines.
From heart-pounding beats for high-intensity workouts to soothing melodies for yoga sessions, Pure Energy Music’s diverse music catalogue ensures a tailored and engaging fitness experience for all class types. The app’s user-friendly interface allows fitness instructors to soundtrack their sessions with music of any genre, without polarising members.
This partnership signifies Everyone Active’s commitment to providing a diverse and engaging fitness environment for its members. Members can look forward to an enhanced workout experience with Pure Energy Music’s curated soundtracks in Group Exercise fitness classes.
For more information about Everyone Active and Pure Energy Music, please visit Everyone Active and Pure Energy Music.
To view this case study online - please click here.
Pure Energy Music
Email: [email protected]
Address:
Tileyard North,
Wakefield ,
West Yorkshire,
WF1 5FT,
United Kingdom
Andy Pickles, CEO
Pure Energy Music video gallery:
Key personnel
Andy Pickles, CEO
Jon Arundel, COO
Alison Hawke, FD
Hannah Trigwell, head of marketing, and
Ivan Stevenson, non-executive chairman
Jon Arundel, COO
Alison Hawke, FD
Hannah Trigwell, head of marketing, and
Ivan Stevenson, non-executive chairman
Key customers
Pure Energy Music's key customers include:
• David Lloyd,
• Everyone Active,
• Fitness First,
• Snap Fitness 24/7,
• Serco,
• Freedom Leisure
...and thousands of fitness instructors across more than 450 fitness locations nationwide.
• David Lloyd,
• Everyone Active,
• Fitness First,
• Snap Fitness 24/7,
• Serco,
• Freedom Leisure
...and thousands of fitness instructors across more than 450 fitness locations nationwide.
Plans for the next 12 months
In the next 12 months, Pure Energy
Music will expand its reach in the
fitness sector.
Plans include hiring a Head of Customer Experience to strengthen support for instructors, and partnering with industry organisations to raise awareness around music licensing in fitness environments.
We’re also investing in tech to simplify implementation for operators, while supporting international expansion in markets like South Africa and Saudi Arabia.
Plans include hiring a Head of Customer Experience to strengthen support for instructors, and partnering with industry organisations to raise awareness around music licensing in fitness environments.
We’re also investing in tech to simplify implementation for operators, while supporting international expansion in markets like South Africa and Saudi Arabia.
Testimonial
“I love that you can speed up the BPM and there are physical descriptions of class structure - literally written for you! Pure Energy Music have suggested albums/artists for all of the classes on our timetable!”
– Joanna Hancock, group exercise coordinator, Everyone Active.
– Joanna Hancock, group exercise coordinator, Everyone Active.
Testimonial
“The team and I have been blown away by the quality of the music.”
– Antony Stewart, digital fitness director Europe, Johnson HealthTech.
– Antony Stewart, digital fitness director Europe, Johnson HealthTech.
Testimonial
“I can teach worry-free knowing my music is okay to play live. The support team always reply and answer any questions super speedily! Highly recommended!”
– Sophie Godson, instructor, Aspiration Training.
– Sophie Godson, instructor, Aspiration Training.
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