press release: Pure Energy Music
Pure Energy Music announces headline partnership with Athleticum for PROS:2026 & 2027
Pure Energy Music, the UK’s leading music and technology provider for the fitness industry, has announced a new two-year Headline Partnership with Athleticum, the UK and Ireland’s exclusive distributor of Spinning and Co-Founder of the PROS Spinning & Fitness Conference, becoming the Official Music & Technology Partner for PROS:2026 and PROS:2027.
PROS, organised by Athleticum, is one of the UK’s longest running education-led conferences for Spinning and group fitness professionals, bringing together instructors, presenters and studio owners for immersive learning, inspiration and industry connection.
The partnership will see PROS:2026 powered by Pure Energy Music, uniting world-class, fitness-optimised music technology with one of Europe’s most established education and community-driven fitness events. Unlike traditional sponsorships, Pure Energy Music will be embedded throughout the PROS experience - from curated playlists and live DJ-led sessions to digital integration via the delegate app and year-round content collaboration with Athleticum.
Taking place from 20–22 March 2026, PROS:2026 will welcome fitness professionals, studio owners and instructors from across the UK, Ireland and beyond for three days of high quality education, inspiring sessions and community-driven experiences. The event will also feature The Studio Summit, a dedicated business-focused programme for studio owners and operators.
Andy Pickles, CEO at Pure Energy Music, said: “Music shapes energy, emotion and performance. PROS is a natural partner for us because it’s built on education, quality and experience. This partnership gives us the opportunity to show how music, when it’s engineered for fitness, can support instructors, elevate classes and strengthen the connection between movement, coaching and community.”
Sarah Morelli, Director of Athleticum and Co-Founder of PROS, added: “PROS has always been about raising standards - not just in education, but in experience. Music plays a powerful role in how people move, feel and connect, and partnering with Pure Energy Music allows us to elevate that experience in a way that genuinely supports instructors and studios.”
Early-bird tickets for PROS:2026 are now available. More information and booking details can be found at: https://www.athleticum.co.uk/pages/pros2026
Athleticum® and Spinning® are registered trademarks
Jon Arundel, COO
Alison Hawke, FD
Hannah Trigwell, head of marketing, and
Ivan Stevenson, non-executive chairman
• David Lloyd,
• Everyone Active,
• Fitness First,
• Snap Fitness 24/7,
• Serco,
• Freedom Leisure
...and thousands of fitness instructors across more than 450 fitness locations nationwide.
Plans include hiring a Head of Customer Experience to strengthen support for instructors, and partnering with industry organisations to raise awareness around music licensing in fitness environments.
We’re also investing in tech to simplify implementation for operators, while supporting international expansion in markets like South Africa and Saudi Arabia.
– Joanna Hancock, group exercise coordinator, Everyone Active.
– Antony Stewart, digital fitness director Europe, Johnson HealthTech.
– Sophie Godson, instructor, Aspiration Training.
