press release: Pure Energy Music
Pure Energy Music renews five year partnership with Everyone Active
Pure Energy Music, the UK’s leading provider of music for the fitness industry, is proud to announce the renewal of its partnership with Everyone Active for a further five years. This extension reaffirms a shared commitment to elevating group exercise experiences across the UK through expertly curated music designed specifically for fitness environments.
Since first teaming up in December 2023, Pure Energy Music has been powering a selection of Everyone Active’s group exercise classes. After a successful rollout and enthusiastic feedback from instructors and members, Everyone Active has now expanded the partnership to bring Pure Energy Music to all of its group exercise classes (excluding Les Mills programmes) across 143 sites nationwide.
Under the renewed agreement, Everyone Active continues to operate under Pure Energy Music’s Enterprise Multisite Plan, giving thousands of instructors seamless access to the company’s innovative app platform and extensive music catalogue. The agreement also includes music licensing for YOU+, Everyone Active’s online fitness content platform.
Andy Pickles, CEO at Pure Energy Music commented: “We’re excited to be continuing our partnership with Everyone Active. Working alongside their team to bring great music into every class is incredibly rewarding. Together, we’re helping instructors feel confident and inspired, and ensuring every class delivers the energy and engagement that keeps members coming back.”
The collaboration has already produced exciting creative highlights, including six exclusive online masterclasses featuring Pure Energy Music’s Fit Pros. These sessions demonstrated how instructors can seamlessly integrate music and technology to boost energy, engagement, and participation in every class.
Angela Loannou, National Group Exercise Manager at Everyone Active: “This collaboration continues to enhance our customer journey and complement our fantastic range of group exercise classes. As we look towards innovative solutions and attracting a wide range of people through the benefits of group fitness, we’re delighted to provide a library of music to support our fitness instructors and deliver an immersive experience across each class.”
This partnership renewal further strengthens Pure Energy Music’s position as a trusted innovator in the fitness music industry, continuing its mission to create high quality and instructor friendly soundtracks that drive performance and participation across the UK fitness sector.
Jon Arundel, COO
Alison Hawke, FD
Hannah Trigwell, head of marketing, and
Ivan Stevenson, non-executive chairman
• David Lloyd,
• Everyone Active,
• Fitness First,
• Snap Fitness 24/7,
• Serco,
• Freedom Leisure
...and thousands of fitness instructors across more than 450 fitness locations nationwide.
Plans include hiring a Head of Customer Experience to strengthen support for instructors, and partnering with industry organisations to raise awareness around music licensing in fitness environments.
We’re also investing in tech to simplify implementation for operators, while supporting international expansion in markets like South Africa and Saudi Arabia.
– Joanna Hancock, group exercise coordinator, Everyone Active.
– Antony Stewart, digital fitness director Europe, Johnson HealthTech.
– Sophie Godson, instructor, Aspiration Training.
