press release: Pure Energy Music
Pure Energy Music welcomes Justin Musgrove as Advisor to the Board
Pure Energy Music, the UK’s leading provider of music for the fitness industry, is delighted to announce the appointment of Justin Musgrove as Advisor to the Board.
This strategic addition strengthens Pure Energy Music’s leadership team as the company accelerates its expansion within the global fitness, wellbeing, and technology sectors. With decades of senior leadership experience, Justin brings a wealth of insight from his time as CEO of Fitness First UK, and previously Bannatyne Group and Leejam Sports in the Middle East. As Founder of Musgrove Strategic Advisors, he continues to advise leading fitness and wellness brands on growth, innovation, and operational excellence.
In his new role, Justin will support Pure Energy Music’s board on strategic development, partnerships, and international growth - helping to shape the next phase of the company’s mission to transform how music powers fitness and wellbeing experiences worldwide.
Andy Pickles, CEO of Pure Energy Music, commented: “Justin is one of the most respected leaders in the global fitness industry. His knowledge of operations, brand growth, and strategic development will be invaluable as we scale internationally. He immediately connected with our mission to redefine how music supports movement, wellbeing, and performance, and we’re thrilled to have him on board.”
Justin Musgrove added: “Pure Energy Music has created something genuinely unique - combining expertly produced music, innovative technology and deep industry insight to enhance fitness experiences at every level. I’ve seen firsthand how powerfully music shapes engagement, motivation and brand identity in fitness, and I’m pleased to support Andy and the team as they expand this vision across the industry - especially with new developments like Pure Energy Covers, which will broaden what’s possible for operators and instructors.”
With Justin’s appointment, Pure Energy Music continues to build a leadership team dedicated to redefining how music, technology, and wellbeing come together to power the future of fitness.
Jon Arundel, COO
Alison Hawke, FD
Hannah Trigwell, head of marketing, and
Ivan Stevenson, non-executive chairman
• David Lloyd,
• Everyone Active,
• Fitness First,
• Snap Fitness 24/7,
• Serco,
• Freedom Leisure
...and thousands of fitness instructors across more than 450 fitness locations nationwide.
Plans include hiring a Head of Customer Experience to strengthen support for instructors, and partnering with industry organisations to raise awareness around music licensing in fitness environments.
We’re also investing in tech to simplify implementation for operators, while supporting international expansion in markets like South Africa and Saudi Arabia.
– Joanna Hancock, group exercise coordinator, Everyone Active.
– Antony Stewart, digital fitness director Europe, Johnson HealthTech.
– Sophie Godson, instructor, Aspiration Training.
