press release: Pure Energy Music
Pure Energy Music announced as the official music partner for PerformX Live 2026
Pure Energy Music, the UK’s leading provider of music for the fitness industry, has been named the Official Music Partner and Headline Sponsor of the Coaching Zone at PerformX Live 2026, taking place on the 25th-26th of February at the NEC Birmingham.
For over a decade, Pure Energy Music has worked at the intersection of sound, movement, and performance, creating purpose built, fitness-optimised music engineered to guide movement, set pace, and elevate the class experience. At PerformX Live, the platform will showcase how music can actively shape performance, engagement, and class flow - proving that the right soundtrack is far more than background noise.
Andy Pickles, CEO of Pure Energy Music, commented: “Music doesn’t just fill a room - it sets how a class moves, feels, and connects. PerformX Live is the perfect place to show how the right soundtrack can help instructors lead with precision, keep energy flowing, and turn a workout into an experience people remember long after the class ends.”
Live Coaching Zone masterclasses: music in action
Delegates will experience the power of Pure Energy Music first hand during live Coaching Zone masterclasses, led by its brand ambassadors.
Wednesday 25th February
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10:00 AM - Exclusive Mat + Reformer Pilates with Fold Reformer: Instructed by Rachel Holmes, soundtracked by Pure Energy Music
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12:00 PM - Rachel Holmes, founder of Choreography To Go: Mat Pilates
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12:45 PM - Chris Templeman, owner and founder of CrossTraining Clitheroe: HIIT in collaboration with MyZone
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2:00 PM - Exclusive Mat + Reformer Pilates with Fold Reformer: Instructed by Rachel Holmes, soundtracked by Pure Energy Music
Thursday 26th February
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09:30 AM - Chris Templeman, owner and founder of CrossTraining Clitheroe: HIIT in collaboration with MyZone
These sessions demonstrate how music can guide pacing, maintain energy, and enhance the coaching experience across multiple fitness formats.
Hannah Trigwell, Director of Marketing and Experience at Pure Energy Music, explains: “Music can completely shape a class - you feel it immediately when it’s missing. The right track guides participants, sets the pace, and carries them through moments when they want to stop. Tempo, BPM, and structure need to match the workout. When music is optimised for fitness, it doesn’t just support performance - it drives it.”
PerformX Live 2026 will welcome gym operators, studio owners, instructors, industry partners, and VIP stakeholders for two days of world-class education, live music-led sessions, and immersive coaching experiences. Delegates can network with over 6,000 fitness professionals, access thousands of pounds’ worth of insight from thought leaders, and experience cutting edge fitness technology and innovation.
Get your free tickets and more information at: www.performx-live.com
Jon Arundel, COO
Alison Hawke, FD
Hannah Trigwell, head of marketing, and
Ivan Stevenson, non-executive chairman
• David Lloyd,
• Everyone Active,
• Fitness First,
• Snap Fitness 24/7,
• Serco,
• Freedom Leisure
...and thousands of fitness instructors across more than 450 fitness locations nationwide.
Plans include hiring a Head of Customer Experience to strengthen support for instructors, and partnering with industry organisations to raise awareness around music licensing in fitness environments.
We’re also investing in tech to simplify implementation for operators, while supporting international expansion in markets like South Africa and Saudi Arabia.
– Joanna Hancock, group exercise coordinator, Everyone Active.
– Antony Stewart, digital fitness director Europe, Johnson HealthTech.
– Sophie Godson, instructor, Aspiration Training.
