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KeepMe Ltd
KeepMe Ltd
KeepMe Ltd
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Gold company profile

Keepme

About us   |   Contact us   |  Company blog
Keepme is the industry innovator delivering AI-integrated sales and membership solutions to fitness operators globally.
Find out more about Keepme here...
Keepme: News and press releases
28 Jun 2024
Keepme has today announced a suite of groundbreaking enhancements to its platform, set to pave the way for the direction that AI will take next as it relates to the Fitness Industry.
17 Jun 2024
Keepme, a leader in AI-driven CRM solutions for the fitness industry, has been named as one of the UK's top 12 startups to watch for 2024 by Sifted.
07 Jun 2024
Keepme has announced the release of the latest addition to their Best Practice Series - "10 Micro-Strategies to Elevate Membership Sales via Your CRM."
05 Jun 2024
Elevate 2024, the premier event for the fitness, physical activity, and sports therapy industries, has announced two must-attend panel discussions on AI as part of this year's robust program.
20 May 2024
In a shift from tradition, Keepme have announced that the upcoming May Open-House session will be led by their expert Marketing team.
01 May 2024
Keepme has announced the release of its newest addition to its Best Practice Series: the "Fitness Marketers' Cheat Sheet."
16 Apr 2024
Keepme has introduced yet another innovative initiative aimed at providing the fitness industry with state-of-the-art resources.
15 Apr 2024
Keepme has this week announced a new initiative. Its ‘Open-House Sessions’ are set to offer a comprehensive insight into the platform's AI-powered technologies, intuitive design and extensive functionality.
03 Apr 2024
The fastest growing gym chain based out of the GCC has appointed Keepme’s CEO, Ian Mullane to its board of directors.
19 Mar 2024
Keepme Academy, the educational cornerstone of Keepme, has announced significant updates aimed at enriching the learning journey of platform users.
18 Mar 2024
Keepme has announced its newly cemented partnership with Empowered Brands, a renowned player in the UK fitness franchising sector.
11 Mar 2024
Keepme, a frontrunner in AI-powered fitness solutions, has introduced an essential new resource to its collection of free educational materials, entitled: "Member Engagement in the Fitness Industry: A Step by Step Guide".
About Keepme
Smart Content Production & Automation for Gym Marketing Teams / keepme.ai
Others Gym CRMs Talk About AI... Keepme Actually Does It / keepme.ai
Predict & Act On Your Club's Future With Keepme / keepme.ai
About us
Keepme is the industry innovator delivering AI-integrated sales and membership solutions to fitness operators globally. Powered by AI and machine learning, the Keepme suite of tools help fitness operators excel by unlocking the data in your membership management system to deliver insights that, when partnered with our built-in automation tools, help you convert more sales, engage more members, and create on-brand content.

Keepme empowers operators to increase revenue at every stage of the membership journey – from attracting and converting new members to using predictive analytics to upsell services and increase LTV. With Keepme, gym operators gain the unparalleled opportunity to drive unparalleled data-driven growth.

Background
Created by fitness operators for operators, Keepme was launched in 2018 born of a deep understanding of the industry's challenges. The founders’ first-hand experiences helped identify critical operator pain points, designing AI-powered solutions to address them. Keepme aims to enhance revenue growth for fitness businesses while revolutionizing the fitness industry through innovative technologies.

Products range and services
Keepme Membership is an advanced AI-powered solution designed for fitness operators, leveraging predictive analytics and automation. It empowers operators to enhance member engagement and increase customer lifetime value by identifying churn risks with up to 95% accuracy, dormant members, and upsell opportunities. Our built-in automation suite delivers personalized communications to the right people, at the right time, and at scale.

Keepme Membership is an advanced AI-powered solution designed for fitness operators. Leveraging predictive analytics and automation, it empowers operators to enhance member engagement and increase customer life tie value by identifying churn risks with up to 95% accuracy, dormant members and upsell opportunities partnered with our built-in automation suite to deliver personalized communications to the right people, at the right time, and at scale.

Keepme Creator is the fitness industry’s first generative content production suite designed exclusively for fitness operators. By harnessing the power of large language models (LLMs), this tool generates tailored, high-quality content across various channels, including emails, social media, and blog campaigns. It analyzes your gym's existing digital assets to maintain brand consistency and authenticity in all communications. Keepme Creator allows fitness operators to unleash their creative potential, captivate their target audience, and amplify marketing impact.

Every Keepme Sales or Membership subscription enjoys instant access to our powerful campaign management suite. With a wide range of features, including ready-to-use email templates, an extensive library of automations, and a user-friendly drag-and-drop email builder, as well as SMS and WhatsApp sending capabilities, managing your campaigns has never been easier.
case study: How Wellfit increased upgrade revenue by 100% and dormancy by 30% with Keepme
Wellfit, a Dubai-based health club operator, experienced a significant transformation with Keepme's advanced AI-powered solutions. By digitizing employee experiences and member journeys, the platform introduced gym automation to streamline operations, boost efficiency, and enhance customer loyalty through hyper-personalized experiences.

Keepme's unique capabilities, such as API integration and Keepme Score powered by machine learning, played a crucial role in consolidating data from various sources, providing a clear view of member interactions, and supporting the club's growth. With around 60 member-facing automations in place, Wellfit saw impressive results, including a 30% reduction in dormancy rates and a 100% increase in upgrade revenue. The platform empowered Wellfit's member experience team to deliver seamless interactions, resulting in a remarkable 1-3% retention increase.

The Keepme team's collaborative approach and continuous development further bolstered Wellfit's success, with plans to expand Keepme's usage in upcoming clubs. Wellfit continues to leverage Keepme's innovative features, like ChatGPT integration, to continuously improve gym automations and enhance member engagement, solidifying its position as a leading health club operator.

For more details and to read the full case study: CLICK HERE .
case study: How Cedardale Health & Fitness Boosted Sales & Email Open Rates to 80% with Keepme
Discover how Cedardale Health & Fitness harnessed Keepme's cutting-edge tools to optimize lead management and boost ancillary sales by targeting the right members with personalized messages, achieving an impressive 80% email open rate.

Despite challenges like a fire and the COVID pandemic, Cedardale successfully rebounded, serving 5,200 adult members and 1,500 juniors.

With Keepme's data-driven insights and seamless workflows, their sales team efficiently handled leads, resulting in increased sign-ups and improved conversion rates.

Keepme's automated reminders and personalized campaigns played a crucial role in engaging members and driving exceptional results, elevating customer satisfaction and sales efficiency.

For more details and to read the full case study: CLICK HERE .
case study: BH Live’s “Phenomenal” Transformation with Keepme
This success story unpicks BH Live's strategic move towards digital transformation, leveraging Keepme's innovative platform to not only streamline their operations, but establish a consistent and predictable 740 monthly member sales through Keepme, out of their monthly total of 1300.

For more details and to read the full case study: CLICK HERE .
Keepme video gallery:
Plans for the next 12 months
Keepme’s mission is to revolutionize the way fitness operators achieve revenue growth by transforming how they engage with prospects and members. We strive to constantly deliver on the cutting-edge of what technology can offer in our industry, doing so with quick deployment and low resource requirements for our customers.

In the summer of 2023 we launched Keepme Creator, the industry’s first generative AI tool and V3 of our core products, Keepme Sales and Keepme Membership.

In 2024, we strive to continue redefining how the industry operates. As the industry becomes more responsive to AI and technological advancements, we will be here delivering educational content and empowering operators to make the most of AI within their facilities.

We added Keepme Academy to our offering in January 2024, as well as a new scheduling feature - and we have a number of other platform developments planned for the rest of 2024.
Key personnel
Ian Mullane, CEO and founder
Jeet Kohli, chief technical officer
Michelle Thavasi, director of customer success
Hilary McGuckin, director marketing
Jon Dickson, director of sales – EMEA
Chris Guaty, director of sales – North Americas
Key customers
Keepme’s customers are spread across 16 countries globally.
From major franchises in APAC to council leisure centres and Trusts in the UK, to high-end multi-site operators in the Americas and the Middle East.
Testimonial
"Before the team had access to Keepme, we faced several challenges. One of the main issues is that leads were arriving into multiple systems and inboxes, making it very difficult to manage and keep track of leads. This was time-consuming and challenging in terms of maintaining an efficient workflow and responding to enquiries/potential opportunities effectively."
– Darryl Dewar, group sales & customer experience manager, BH Live Active
"What Keepme uniquely offers is the ability to integrate with any fitness industry software platform that has an API...Keepme gives us one seamless digital process and frees our customer experience teams to focus on our members. We have greater customer insights - and no need to download reports, upload triggers, or prepare communications.”
– Gareth Bacon, head of product, Wellfit
"If you have tried some of the AI content tools on the market, you will find the results are never quite right. So, once I heard that Keepme was coming out with their content creator tool, I had very low expectations. But I have been pleasantly surprised by the diversity with this tool! I have played around with the “tone of voice” and it is spot on."
– Meredith DeAngelis, CMO, Village Health Clubs & Spas
Keepme
Address: 71-75 Shelton Street, London, WC2H 9JQ, United Kingdom
Ian Mullane, CEO & founder
Latest News
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Former footballer, David Beckham, has become a strategic investor in health sciences company, Prenetics, which ...
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In a bid to get girls more active, Nuffield Health has launched a campaign, Move ...
HCM promotional features
Sponsored
Since EGYM launched at Vivacity, the team has onboarded more than 1,200 members, with a retention rate of 85%
HCM promotional features
Sponsored
Green Gym Group partnered with Xplor Gym for an all-in-one gym management software solution to save time and improve the member experience
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At the heart of the Sydney Swans new headquarters in Australia is an elite player-focused training facility by strength equipment specialist BLK BOX
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Sponsored
Sustainability in the fitness industry is coming on in leaps and bounds as more operators refurbish their gym equipment to save money and the planet
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Life Fitness has reimagined cardio with the launch of its Symbio line which has been designed with advanced biomechanics and offers deep levels of customisation
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A major refurbishment of Sport Ireland Fitness by Technogym has created a world-class public gym at the home of Irish sport
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Sponsored
We all know we need to stand more. Now an exciting new partnership between Physical and Teca Fitness expands this thinking into UK gyms and beyond
HCM promotional features
Sponsored
Coaching workshops from Keith Smith and Adam Daniel have been designed to empower your team and transform your service
HCM promotional features
HCM magazine
Indoor bikes may remain stationary, but the discipline is in constant motion. Innovators tell Steph Eaves how they’re keeping pace with the latest trends
HCM magazine
Charlotte Greenwood talks us through new research from Savanta, which is seeking to deliver a deeper understanding of what motivates consumers
HCM magazine
HCM People

Jonny Wilkinson

Founder, One Living
When you follow things intuitively you realise you’re being guided, but I was never listening to that
HCM magazine
The messaging we've got to get across now is about how it’s consistent, good practice that delivers compound results
HCM magazine
Dr Tim Anstiss is developing coachbots that are supporting positive behaviour change for operators such as Life Leisure and KA Leisure
Featured supplier news
Featured supplier news: THFI’s new online coaching course partners with FITR: launch your business confidently post-completion
In today's rapidly evolving fitness industry, where many online courses promise secret formulas for entrepreneurial success, the reality is that few provide the necessary knowledge to thrive in this fast-changing profession.
Featured supplier news
Featured supplier news: Altrafit introduces custom functional fitness equipment at Third Space
Altrafit has taken further steps to cement its reputation as a provider of high-quality, affordable functional fitness equipment that is built to last with the development and introduction of a new functional fitness keg for luxury gym operator, Third Space.
Supplier Showcases
Supplier showcase - Safe Space: Delivering the vision
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Everyone Active press release: Green light for Northcroft Leisure Centre £4.6 million refurbishment
Northcroft Leisure Centre in Newbury is set for a major transformation as a result of a £4.6million investment from West Berkshire Council.
Featured press releases
Greenwich Leisure Limited press release: Better's summer of sport – activities for kids & families
Charitable leisure social enterprise GLL – which operate facilities in partnership with 50 local authorities under the ‘Better’ brand – has announced a sizzling summer of kids and family activities to coincide with the school holidays.
Directory
Snowroom
TechnoAlpin SpA: Snowroom
Spa software
SpaBooker: Spa software
Cryotherapy
Art of Cryo: Cryotherapy
Lockers
Fitlockers: Lockers
salt therapy products
Saltability: salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Jersey
Jersey War Tunnels
Property & Tenders
Chiswick, Gillingham, York and Nottingham
Savills
Property & Tenders
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
20-22 Sep 2024
Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
10 Oct 2024
QEII Conference Centre, London,
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
04-06 Feb 2025
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
11-13 Feb 2025
Fairmont Riyadh , Saudi Arabia
Diary dates
10-13 Apr 2025
Exhibition Centre , Cologne, Germany
Diary dates
07-07 Jun 2025
Worldwide, Various,
Diary dates
28-31 Oct 2025
Koelnmesse, Cologne, Germany
Diary dates
Gold company profile

Keepme

About us   |   Contact us   |  Company blog
Keepme is the industry innovator delivering AI-integrated sales and membership solutions to fitness operators globally.
Find out more about Keepme here...
Keepme: News and press releases
28 Jun 2024
Keepme has today announced a suite of groundbreaking enhancements to its platform, set to pave the way for the direction that AI will take next as it relates to the Fitness Industry.
17 Jun 2024
Keepme, a leader in AI-driven CRM solutions for the fitness industry, has been named as one of the UK's top 12 startups to watch for 2024 by Sifted.
07 Jun 2024
Keepme has announced the release of the latest addition to their Best Practice Series - "10 Micro-Strategies to Elevate Membership Sales via Your CRM."
05 Jun 2024
Elevate 2024, the premier event for the fitness, physical activity, and sports therapy industries, has announced two must-attend panel discussions on AI as part of this year's robust program.
20 May 2024
In a shift from tradition, Keepme have announced that the upcoming May Open-House session will be led by their expert Marketing team.
01 May 2024
Keepme has announced the release of its newest addition to its Best Practice Series: the "Fitness Marketers' Cheat Sheet."
16 Apr 2024
Keepme has introduced yet another innovative initiative aimed at providing the fitness industry with state-of-the-art resources.
15 Apr 2024
Keepme has this week announced a new initiative. Its ‘Open-House Sessions’ are set to offer a comprehensive insight into the platform's AI-powered technologies, intuitive design and extensive functionality.
03 Apr 2024
The fastest growing gym chain based out of the GCC has appointed Keepme’s CEO, Ian Mullane to its board of directors.
19 Mar 2024
Keepme Academy, the educational cornerstone of Keepme, has announced significant updates aimed at enriching the learning journey of platform users.
18 Mar 2024
Keepme has announced its newly cemented partnership with Empowered Brands, a renowned player in the UK fitness franchising sector.
11 Mar 2024
Keepme, a frontrunner in AI-powered fitness solutions, has introduced an essential new resource to its collection of free educational materials, entitled: "Member Engagement in the Fitness Industry: A Step by Step Guide".
About Keepme
Smart Content Production & Automation for Gym Marketing Teams / keepme.ai
Others Gym CRMs Talk About AI... Keepme Actually Does It / keepme.ai
Predict & Act On Your Club's Future With Keepme / keepme.ai
About us
Keepme is the industry innovator delivering AI-integrated sales and membership solutions to fitness operators globally. Powered by AI and machine learning, the Keepme suite of tools help fitness operators excel by unlocking the data in your membership management system to deliver insights that, when partnered with our built-in automation tools, help you convert more sales, engage more members, and create on-brand content.

Keepme empowers operators to increase revenue at every stage of the membership journey – from attracting and converting new members to using predictive analytics to upsell services and increase LTV. With Keepme, gym operators gain the unparalleled opportunity to drive unparalleled data-driven growth.

Background
Created by fitness operators for operators, Keepme was launched in 2018 born of a deep understanding of the industry's challenges. The founders’ first-hand experiences helped identify critical operator pain points, designing AI-powered solutions to address them. Keepme aims to enhance revenue growth for fitness businesses while revolutionizing the fitness industry through innovative technologies.

Products range and services
Keepme Membership is an advanced AI-powered solution designed for fitness operators, leveraging predictive analytics and automation. It empowers operators to enhance member engagement and increase customer lifetime value by identifying churn risks with up to 95% accuracy, dormant members, and upsell opportunities. Our built-in automation suite delivers personalized communications to the right people, at the right time, and at scale.

Keepme Membership is an advanced AI-powered solution designed for fitness operators. Leveraging predictive analytics and automation, it empowers operators to enhance member engagement and increase customer life tie value by identifying churn risks with up to 95% accuracy, dormant members and upsell opportunities partnered with our built-in automation suite to deliver personalized communications to the right people, at the right time, and at scale.

Keepme Creator is the fitness industry’s first generative content production suite designed exclusively for fitness operators. By harnessing the power of large language models (LLMs), this tool generates tailored, high-quality content across various channels, including emails, social media, and blog campaigns. It analyzes your gym's existing digital assets to maintain brand consistency and authenticity in all communications. Keepme Creator allows fitness operators to unleash their creative potential, captivate their target audience, and amplify marketing impact.

Every Keepme Sales or Membership subscription enjoys instant access to our powerful campaign management suite. With a wide range of features, including ready-to-use email templates, an extensive library of automations, and a user-friendly drag-and-drop email builder, as well as SMS and WhatsApp sending capabilities, managing your campaigns has never been easier.
case study: How Wellfit increased upgrade revenue by 100% and dormancy by 30% with Keepme
Wellfit, a Dubai-based health club operator, experienced a significant transformation with Keepme's advanced AI-powered solutions. By digitizing employee experiences and member journeys, the platform introduced gym automation to streamline operations, boost efficiency, and enhance customer loyalty through hyper-personalized experiences.

Keepme's unique capabilities, such as API integration and Keepme Score powered by machine learning, played a crucial role in consolidating data from various sources, providing a clear view of member interactions, and supporting the club's growth. With around 60 member-facing automations in place, Wellfit saw impressive results, including a 30% reduction in dormancy rates and a 100% increase in upgrade revenue. The platform empowered Wellfit's member experience team to deliver seamless interactions, resulting in a remarkable 1-3% retention increase.

The Keepme team's collaborative approach and continuous development further bolstered Wellfit's success, with plans to expand Keepme's usage in upcoming clubs. Wellfit continues to leverage Keepme's innovative features, like ChatGPT integration, to continuously improve gym automations and enhance member engagement, solidifying its position as a leading health club operator.

For more details and to read the full case study: CLICK HERE .
case study: How Cedardale Health & Fitness Boosted Sales & Email Open Rates to 80% with Keepme
Discover how Cedardale Health & Fitness harnessed Keepme's cutting-edge tools to optimize lead management and boost ancillary sales by targeting the right members with personalized messages, achieving an impressive 80% email open rate.

Despite challenges like a fire and the COVID pandemic, Cedardale successfully rebounded, serving 5,200 adult members and 1,500 juniors.

With Keepme's data-driven insights and seamless workflows, their sales team efficiently handled leads, resulting in increased sign-ups and improved conversion rates.

Keepme's automated reminders and personalized campaigns played a crucial role in engaging members and driving exceptional results, elevating customer satisfaction and sales efficiency.

For more details and to read the full case study: CLICK HERE .
case study: BH Live’s “Phenomenal” Transformation with Keepme
This success story unpicks BH Live's strategic move towards digital transformation, leveraging Keepme's innovative platform to not only streamline their operations, but establish a consistent and predictable 740 monthly member sales through Keepme, out of their monthly total of 1300.

For more details and to read the full case study: CLICK HERE .
Keepme
Address: 71-75 Shelton Street, London, WC2H 9JQ, United Kingdom
Ian Mullane, CEO & founder
Keepme video gallery:
Key personnel
Ian Mullane, CEO and founder
Jeet Kohli, chief technical officer
Michelle Thavasi, director of customer success
Hilary McGuckin, director marketing
Jon Dickson, director of sales – EMEA
Chris Guaty, director of sales – North Americas
Key customers
Keepme’s customers are spread across 16 countries globally.
From major franchises in APAC to council leisure centres and Trusts in the UK, to high-end multi-site operators in the Americas and the Middle East.
Plans for the next 12 months
Keepme’s mission is to revolutionize the way fitness operators achieve revenue growth by transforming how they engage with prospects and members. We strive to constantly deliver on the cutting-edge of what technology can offer in our industry, doing so with quick deployment and low resource requirements for our customers.

In the summer of 2023 we launched Keepme Creator, the industry’s first generative AI tool and V3 of our core products, Keepme Sales and Keepme Membership.

In 2024, we strive to continue redefining how the industry operates. As the industry becomes more responsive to AI and technological advancements, we will be here delivering educational content and empowering operators to make the most of AI within their facilities.

We added Keepme Academy to our offering in January 2024, as well as a new scheduling feature - and we have a number of other platform developments planned for the rest of 2024.
Testimonial
"Before the team had access to Keepme, we faced several challenges. One of the main issues is that leads were arriving into multiple systems and inboxes, making it very difficult to manage and keep track of leads. This was time-consuming and challenging in terms of maintaining an efficient workflow and responding to enquiries/potential opportunities effectively."

– Darryl Dewar, group sales & customer experience manager, BH Live Active
Testimonial
"What Keepme uniquely offers is the ability to integrate with any fitness industry software platform that has an API...Keepme gives us one seamless digital process and frees our customer experience teams to focus on our members. We have greater customer insights - and no need to download reports, upload triggers, or prepare communications.”

– Gareth Bacon, head of product, Wellfit
Testimonial
"If you have tried some of the AI content tools on the market, you will find the results are never quite right. So, once I heard that Keepme was coming out with their content creator tool, I had very low expectations. But I have been pleasantly surprised by the diversity with this tool! I have played around with the “tone of voice” and it is spot on."

– Meredith DeAngelis, CMO, Village Health Clubs & Spas
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