Health Club Management magazine
2021 issue 11
Health Club Management 2021 issue 11
On the cover: Sondre Gravir
"It's about offering a product that engages the whole population," says the SATS CEO
5. Editor's letter: Time to step up
The fitness sector must support the new Fitcert.eu quality standard, says Liz Terry
12. Letters: Write to reply
Denbighshire Leisure’s Jamie Groves challenges the industry to reboot and work to elevate the member experience
14. HCM People: Randy Hetrick
The founder of TRX talks about his new business venture – OutFit
20. HCM People: Alex Nicholl
The MD of Sweat by BXR on Middle East expansion, working with Anthony Joshua and upcoming openings in the UK and Greece
24. HCM People: Paul Ramsay
3d Leisure is celebrating its 30th anniversary. We talk growth, regrets and business success with the MD
28. HCM News:
This month’s key news stories, including: Therme's plans for £100m facility in Scotland; Madrid to invest €100m in wellbeing hubs and WIFA and Sport Alliance launch study into gender diversity and equality
36. Interview: Sondre Gravir
Nordic operator SATS is on a mission to get everyone into exercise, as its CEO explains to Kate Cracknell
44. Promotion: Funxtion
Fitness First Germany has upgraded its
members’ gym floor training experience with the
rollout of Funxtion’s Multiscreen Virtual Player
46. Everyone’s talking about: Pricing
What pricing models can operators deploy to rebuild business after lockdowns? Kath Hudson investigates
52. Sponsored: Active IQ
Leisure operators should
embrace activity to engage
members says Jenny Patrickson,
managing director of Active IQ
54. Standards: Elevating the industry
EuropeActive and the European Committee for Standardisation launch new benchmarks for health club operations. Cliff Collins explains
60. New opening: Street smart – John Reed London
Fusing art, fitness and music, RSG Group’s flagship brand – John Reed – opens its first location in the UK. Liz Terry takes a tour
66. Statistics: What's happening stateside?
Research from tech firm Mindbody gives insights into the US health and fitness market, as Lauren McAlister reports
Health Club Management 2021 issue 11
On the cover: Sondre Gravir
"It's about offering a product that engages the whole population," says the SATS CEO
70. Opinion: Physical trainers as health workers
The bonds that existed long ago between exercise and healthcare must be reforged, says Muir Gray
74. Sponsored: Life Fitness: Feet on the ground. Fitness in the clouds
Life Fitness has launched a new mobile app, called Life Fitness
Connect, to provide the ultimate workout experience
76. Interview: Chris Rondeau
The CEO of Planet Fitness, Chris Rondeau, talks to Kate Cracknell about the franchise operator’s post-lockdown bounceback
84. Software: Getting upgraded
Software suppliers tell Steph Eaves how they’ve upgraded to help health clubs rapidly adapt to the needs of consumers in a pandemic environment
91. Flooring: Five star flooring
Suppliers share their most exciting products, launches and installations from 2021
96. Sponsored: Fitronics
Fitronics’ new member journey software is supporting the
University of Oxford in improving its services for users
98. Supplier showcase: Pulse Fitness: The premium touch
Premier Gym + Fitness, based in Newton Abbot, Devon, has opened
its doors to the public thanks to the help and support of Pulse Fitness
100. Supplier showcase: Tanita: Engaging insights
Code Fitness has partnered with body
composition experts Tanita to put
analysis at the heart of its programmes
102. Supplier showcase: TVS Group: University’s new court has star appeal
TVS Group installs new world class facilities at the University of Kent in partnership with Robbins
105. fitness-kit.net: Product innovation
HCM reveals the latest from AtmosAir, Trybe, Power Plate and Werner Dosiertechnik
108. Research: Exercise tames inflammation
Exercise has been found to fire up the body’s production of endocannabinoids and reduce chronic inflammation, according to a recent study
Opinion
promotion
“Strength training has moved from the margins to the mainstream.”
Featured supplier news
Celebrating its milestone 5th anniversary, W3Fit EMEA returns in 2026 with an unmissable
gathering of the Health & Fitness industry’s most influential leaders.
Featured supplier news
As healthcare continues to shift towards prevention, there’s a growing focus on helping
people stay active, independent and feeling good for longer.
Company profiles
CET have developed ice baths specifically for the fitness and wellness sectors in addition to ...
Company profiles
Life Fitness, Hammer Strength, and ICG are global leaders in premium fitness solutions, trusted by ...
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Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
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