GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Technogym
Technogym
Technogym
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Tanita: Engaging insights

Code Fitness has partnered with body composition experts Tanita to put analysis at the heart of its programmes

Published in Health Club Management 2021 issue 11
Tanita’s Body Composition Analyser gives a wide range of health insights / PHOTO: TANITA
Tanita’s Body Composition Analyser gives a wide range of health insights / PHOTO: TANITA

Code Fitness launched in Newark in 2013 with a mission to help more people get results.

In 2018, co-owners Steve McClory and Luke Watson, invested in a purpose-built gym to extend the offering.

Members have a variety of programmes to choose from with defined processes to help them achieve their desired goals and can choose and switch between them.

Integral to the business is the Tanita Body Composition analyser which enables members to measure and understand their progress.

It’s one of the essential parts of Code’s ‘Premier’ membership and is also popular with health seekers who choose to be active elsewhere, but come to Code for their measurements and to get advice, coaching and motivation.

Monitoring and motivating
“The Tanita Body Composition Scales are not only brilliant for monitoring progress, but are also great as a conversation starter, says McClory. “Having so much information from the fast analysis means we can focus on different things with different people.”

The results of the analysis can be a focal point for workouts, depending on the desired results.

“We tend to use five main pieces of information for each of our membership types,” he says. “For example, with our Good Health Membership, we focus on metabolic age, visceral fat, phase angle, muscle mass and body fat percentage.

"Although there’ll be a crossover with other membership types, these aren’t the same results we’d focus on with members on other systems.”

Opening up new markets
The Tanita Body Composition analyser gives Code Fitness the opportunity to target people that many would not view as traditional gym members, such as those looking for prevention and wellness advice. 

“Our health membership attracts members whose sole focus is health improvement,” says McClory. “This has helped us grow and develop as a business while allowing us to stand out as a gym that offers and delivers a far more personalised solution.

“For example, members on our Health Membership love seeing all their results change, especially their metabolic age. No one in their 40s wants to see their metabolic age in the 60s, but they love it when it starts to come down and even more so when they get the age below their actual age!

“The scales create the potential to develop different revenue streams, including for one-off use, regular monthly check-ins and as part of a gym membership. We’ve seen a significant improvement in compliance and retention off the back of this approach.

“We chose Tanita because they’re at the forefront of this technology. I’d highly recommend them to any gym owner, as they’re always extremely professional and supportive with everything we need.”

More: www.tanita.eu

PHOTO: Steve McClory

"The Tanita Body Composition Scales are not only brilliant for monitoring progress, but are also great for a conversation starter on a variety of things," – Steve McClory, Code Fitness

https://www.leisureopportunities.co.uk/images/2021/512914_840924.jpg
Code Fitness has partnered with body composition experts Tanita to put analysis at the heart of its programmes
HCM magazine
After a hiatus due to the pandemic, LeisureDB has updated its State of the Fitness Industry Report for 2022, as David Minton reports
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
The sharp increase in energy prices has left some operators reeling, but there’s reason to be optimistic if we can learn from other sectors, while moving to a low carbon future
HCM Magazine
HCM People
The Intelligent Movement initiative was in large part inspired by my own movement practice, as I’ve been training in the Ido Portal method
HCM Magazine
Flooring
Time for a flooring upgrade? Experts share their latest insights to inspire flooring projects of all types
HCM Magazine
Sponsored
The body composition specialists are showing no signs of slowing down, with new leadership and launches for 2022
HCM Magazine
Indoor cycling
From colour zones to personalised resistance, indoor bikes now offer smarter, more advanced features than ever before. Suppliers tell us how their models can revolutionise your indoor cycling programme
HCM Magazine
Facilities
What to do when your changing rooms need a refresh, but your budget is stretched? These specialists share their top tips for easy upgrades that won’t break the bank
HCM Magazine
Interview
The fitness sector has an unprecedented opportunity to become a credible partner in ensuring the health and wellbeing of the nation, says Mosaic Group MD and new chair of the UK Active Membership Council. He talks to Kate Cracknell
HCM Magazine
Everyone's talking about
In the wake of the pandemic, is the time ripe to change the language around the role of exercise professionals, and gain greater trust from the healthcare sector?
HCM Magazine
Latest News
F45 has launched a corporate partnership programme which will enable businesses to open an F45 ...
Latest News
A two-year research project will look to find ways to transform the UK's physical activity ...
Latest News
The best in the business from across the physical activity sector were honoured last night ...
Latest News
At UK Active’s Active Uprising event yesterday (30 June) in Birmingham, Hattie Jones, the head ...
Latest News
HCM understands researchers are moving closer to creating a pill to mimic some of the ...
Latest News
Establishing new data and insight services and strengthening relationships with both government and the NHS ...
Latest News
More than one in five (27 per cent) Americans belonged to a health club or ...
Latest News
Ultimate Performance (UP) – the private gym chain and PT business – has opened a ...
Featured supplier news
Featured supplier news: How wearables-driven gamification will boost your business
It’s a known fact that gamification is an effective method to make everyday activities and work more fun.
Featured supplier news
Featured supplier news: Parkwood Leisure celebrates milestone of teaching 100,000 children to swim
Parkwood Leisure, one of the UK’s leading leisure operators, has reached the milestone of teaching 100,000 children to swim through its Learn To Swim Programme.
Featured operator news
Featured operator news: Serco Leisure wins 10-year Mansfield contract
Following a competitive tendering process, Serco Leisure and its partner More Leisure Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District Council to operate three centres in the town, starting 1 May 2022.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Sport Alliance GmbH
Mindbody, Inc
Company profiles
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering an exceptional service ...
Company profiles
Company profile: Gympass
Gympass is a corporate wellbeing platform that ignites and fuels every journey to feel good....
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Salt therapy products
Himalayan Source: Salt therapy products
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Management software
Premier Software Solutions: Management software
Skincare
Sothys: Skincare
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Fitness equipment
A Panatta Sport Srl: Fitness equipment
On demand
Fitness On Demand: On demand
Architects/designers
Zynk Design Consultants: Architects/designers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

features

Supplier showcase: Tanita: Engaging insights

Code Fitness has partnered with body composition experts Tanita to put analysis at the heart of its programmes

Published in Health Club Management 2021 issue 11
Tanita’s Body Composition Analyser gives a wide range of health insights / PHOTO: TANITA
Tanita’s Body Composition Analyser gives a wide range of health insights / PHOTO: TANITA

Code Fitness launched in Newark in 2013 with a mission to help more people get results.

In 2018, co-owners Steve McClory and Luke Watson, invested in a purpose-built gym to extend the offering.

Members have a variety of programmes to choose from with defined processes to help them achieve their desired goals and can choose and switch between them.

Integral to the business is the Tanita Body Composition analyser which enables members to measure and understand their progress.

It’s one of the essential parts of Code’s ‘Premier’ membership and is also popular with health seekers who choose to be active elsewhere, but come to Code for their measurements and to get advice, coaching and motivation.

Monitoring and motivating
“The Tanita Body Composition Scales are not only brilliant for monitoring progress, but are also great as a conversation starter, says McClory. “Having so much information from the fast analysis means we can focus on different things with different people.”

The results of the analysis can be a focal point for workouts, depending on the desired results.

“We tend to use five main pieces of information for each of our membership types,” he says. “For example, with our Good Health Membership, we focus on metabolic age, visceral fat, phase angle, muscle mass and body fat percentage.

"Although there’ll be a crossover with other membership types, these aren’t the same results we’d focus on with members on other systems.”

Opening up new markets
The Tanita Body Composition analyser gives Code Fitness the opportunity to target people that many would not view as traditional gym members, such as those looking for prevention and wellness advice. 

“Our health membership attracts members whose sole focus is health improvement,” says McClory. “This has helped us grow and develop as a business while allowing us to stand out as a gym that offers and delivers a far more personalised solution.

“For example, members on our Health Membership love seeing all their results change, especially their metabolic age. No one in their 40s wants to see their metabolic age in the 60s, but they love it when it starts to come down and even more so when they get the age below their actual age!

“The scales create the potential to develop different revenue streams, including for one-off use, regular monthly check-ins and as part of a gym membership. We’ve seen a significant improvement in compliance and retention off the back of this approach.

“We chose Tanita because they’re at the forefront of this technology. I’d highly recommend them to any gym owner, as they’re always extremely professional and supportive with everything we need.”

More: www.tanita.eu

PHOTO: Steve McClory

"The Tanita Body Composition Scales are not only brilliant for monitoring progress, but are also great for a conversation starter on a variety of things," – Steve McClory, Code Fitness

https://www.leisureopportunities.co.uk/images/2021/512914_840924.jpg
Code Fitness has partnered with body composition experts Tanita to put analysis at the heart of its programmes
Latest News
F45 has launched a corporate partnership programme which will enable businesses to open an F45 ...
Latest News
A two-year research project will look to find ways to transform the UK's physical activity ...
Latest News
The best in the business from across the physical activity sector were honoured last night ...
Latest News
At UK Active’s Active Uprising event yesterday (30 June) in Birmingham, Hattie Jones, the head ...
Latest News
HCM understands researchers are moving closer to creating a pill to mimic some of the ...
Latest News
Establishing new data and insight services and strengthening relationships with both government and the NHS ...
Latest News
More than one in five (27 per cent) Americans belonged to a health club or ...
Latest News
Ultimate Performance (UP) – the private gym chain and PT business – has opened a ...
Latest News
Luxury hotel chain Mandarin Oriental has launched a new brand called Intelligent Movement to deliver ...
Latest News
Boutique fitness chain 1Rebel opens the doors to its tenth club today (Monday 27 June ...
Latest News
A new report by Deloitte, outlining the social and economic value of the global health ...
Featured supplier news
Featured supplier news: How wearables-driven gamification will boost your business
It’s a known fact that gamification is an effective method to make everyday activities and work more fun.
Featured supplier news
Featured supplier news: Parkwood Leisure celebrates milestone of teaching 100,000 children to swim
Parkwood Leisure, one of the UK’s leading leisure operators, has reached the milestone of teaching 100,000 children to swim through its Learn To Swim Programme.
Featured operator news
Featured operator news: Serco Leisure wins 10-year Mansfield contract
Following a competitive tendering process, Serco Leisure and its partner More Leisure Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District Council to operate three centres in the town, starting 1 May 2022.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Sport Alliance GmbH
Mindbody, Inc
Company profiles
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering an exceptional service ...
Company profiles
Company profile: Gympass
Gympass is a corporate wellbeing platform that ignites and fuels every journey to feel good....
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Salt therapy products
Himalayan Source: Salt therapy products
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Management software
Premier Software Solutions: Management software
Skincare
Sothys: Skincare
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Fitness equipment
A Panatta Sport Srl: Fitness equipment
On demand
Fitness On Demand: On demand
Architects/designers
Zynk Design Consultants: Architects/designers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Technogym
Technogym
Partner sites