Health Club Management magazine
2020 issue 4
Health Club Management 2020 issue 4
On the cover: Blackwell-Frost, Friend, Crawford
The Nuffield team on supporting the COVID-19 response and moving the business forward
5. Editor's letter: Adapt to survive
Whether sheltered from the storm by government support or facing the full impact of the shutdown, all operators will ultimately have to reopen while COVID-19 is still active in the community. The question is how?
12. HCM People: Professor Zhen Yan
The researcher’s findings suggest exercise may help people survive COVID-19
14. HCM People: Dr Jonathan Leary
The founder of Remedy Place on setting up the world’s first ‘social wellness club’
18. HCM People: Michael Ramsay
Part reformer, part rowing, Ramsay’s concept is high intensity and low impact
22. HCM News:
Stay up-to-date with the latest news in health, fitness and physical activity
30. Sponsored briefing: Connect, engage, coach with Technogym Mywellness
Reaching members anywhere and anytime to connect, engage and coach is more important than ever and can easily be activated through Technogym Mywellness
32. Ask an expert: In this together
How can clubs generate income during the closures? We ask the experts
36. Interview: The Harringtons
Mark Harrington Snr and Jnr tell us about the strategy they put in place to get Healthworks through the pandemic
44. Coronavirus: Lessons from China
Jak Phillips looks at how Chinese clubs handled the Coronavirus shutdowns
52. Sponsored briefing: Digital ecosystem
Matrix Connected Solutions helps Roko deliver a digital member experience beyond the four walls of the clubs
54. Opinion: Engage and retain
Tamara Bailey says clubs need to re-examine member engagement strategies
58. Coronavirus: Pivot to digital
A look at some of the impressive digital offerings clubs have created in lightning fast time, to keep members active at home
64. Coronavirus: A new future
As the sector grapples with the pressures of COVID-19, Duncan Wood-Allum presents a blueprint for a positive future
Health Club Management 2020 issue 4
On the cover: Blackwell-Frost, Friend, Crawford
The Nuffield team on supporting the COVID-19 response and moving the business forward
68. Insight: Big numbers
David Minton’s new global data platform shows COVID-19’s impact on the sector
72. Sponsored briefing: Take a new path
Premier Global NASM has restructured its education offering to create new career pathways to help personal trainers and individuals entering the sector navigate their way to career success.
74. Interview: Nuffield Health
The senior management team explain how they are developing a network of connected health across the UK
82. Functional: The ‘fun’ in functional
Experts share their tips on how to make functional training more fun for members
88. Software: Soft power
Staying connected to members is essential during closures. Software companies tell us how they’re helping clubs to engage
95. Supplier showcase: FunXtion
With the spread of COVID-19 forcing more people into isolation, PureGym worked with FunXtion to rapidly include a digital on-demand workout offering to support members at home
97. Supplier showcase: Wattbike
Wattbike has partnered with Intelligent Cycling to transform indoor cycling with innovative new technology that enables automatic personalisation for riders in a group cycling class
98. Innovation: Floor show
Experts tell how a few small upgrades to your flooring could help attract members back when lockdown is lifted
103. Product innovation:
Lauren Heath-Jones reveals the newest product launches from Precor, GymAware, Freemotion and React
106. HCM directory:
Dip into the HCM directory to find
suppliers of products and services
108. HCM research: Exercise in lockdown
In positive news, people are becoming more active and exercising with their kids more while in lockdown
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Featured supplier news
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Members are returning post-lockdown expecting a fully integrated service, meaning digital
connectivity has never been more important.
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