Health Club Management magazine
2014 issue 5
Health Club Management 2014 issue 5
On the cover…:
Dr Andy Jones of Nuffield Health Wellbeing on tying up with Tesco
3. Editor’s letter: 23 and a half hours
Public health campaigns must focus not only on the science of why people should exercise, but also on the practicalities of how physical activity guidelines can be easily and enjoyably achieved, says Kate Cracknell
6. Letters: Write to reply
Planners could encourage physical activity by creating more walkable cities, says Doug Werner, author of Abbie Gets Fit
10. News round-up:
£19m Everyone Active Acton opens, DC Leisure rebrands as Places for People, Healthhaus opens in Jersey, and Fitness First launches The BEAT
18. International news:
Premier Training teams up with Talwalkars in India, and the latest Eurobarometer report reveals falling participation rates in Europe
21. People news:
Brian Thompson joins Createability as sales director, and Life Fitness boosts its public sector team
22. IHRSA update: News
IHRSA Annual Convention & Trade Show, IHRSA 2014, Sally Hogshead, Gary Vaynerchuck, Dan Heath, Luke Williams
26. ukactive update: Health reforms – the full year report
A look at how health and wellbeing boards are faring one year on, and how the fitness and leisure sector can be more involved moving forward
27. Promotional feature: Physical Company
To celebrate its 25th anniversary, Physical Company reflects on its key milestones and looks ahead to the future
28. Promotional feature: Matrix Fitness
With UK inactivity regularly making the headlines, Matrix Fitness puts its faith and finances into a two-wheeled solution
32. Everyone’s talking about...: Addressing inactivity
ukactive wants physical activity to rise 1 per cent a year for the next five years. Is this really achievable?
34. Interview: Dr Andrew Jones
The MD of the newly merged Nuffield Health Wellbeing talks to Julie Cramer about expanding further into prevention and wellbeing
40. CrossFit: Niche or mainstream?
CrossFit is a tough workout that gives fantastic results, but can it ever achieve mass market appeal?
Health Club Management 2014 issue 5
On the cover…:
Dr Andy Jones of Nuffield Health Wellbeing on tying up with Tesco
44. Promotional feature: Wattbike
Whether for top athletes or recreational cyclists, the Wattbike offers benefits for both user and club
46. CSR: Doing social good
Does your business look beyond profit to deliver a more socially-conscious agenda? Ray Algar outlines the findings of his new report
50. Gymtopia series: Step forward to save lives
Ray Algar reports on an initiative that went beyond fundraising to touch on the very personal sphere of bone marrow donation
53. Sports conditioning: The power of prehab
Pre-exercise assessment can be used not only to prevent injury among elite athletes, but also to make health club members stick to their routines and feel looked after
58. Retention series: The human touch
What forms of communication do your members value? In the second part of his TRP 10,000 series, Dr Melvyn Hillsdon looks at the art of communication
62. Promotional feature: payasUgym.com
Do free guest passes work as a means of winning new members, and what are the alternatives?
66. Heart rate training: The heart of the matter
Heart rate-based training can motivate members to reach their goals, and with it help clubs boost member satisfaction and retention
70. Management series: Going to market
As part of our management series, Julian Leybourne offers his views on management’s role in creating effective marketing communications
76. Promotional feature: Alliance Leisure
Part eight of a nine-part series Whether it’s pre-sales assistance, staff training or a complete ‘no-results, no-fee’ package, Alliance has a bespoke solution to support all businesses
79. Refurbished & remanufactured: Good as new
The standard of remanufactured and refurbished fitness equipment is now so high that it can give brand new equipment a run for its money. Health Club Management speaks to some satisfied customers about recent installations in their facilities
82. Functional zones: fitness-kit.net special
We round up some of the latest news and product launches in the expanding area of functional training – with details from Origin Athletic, Absolute Performance, Jordan, Physical Company, GRAVITY, FitPro, Escape and Life Fitness
84. Supplier showcase:
We take a look at a recent Cybex installation – at Kinesis Gym and Fitness Centre in London – and a project from Legend at Inverclyde Leisure in Scotland
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Opinion
promotion
“Strength training has moved from the margins to the mainstream.”
Featured supplier news
One of the biggest mistakes the fitness industry still makes is advertising almost
exclusively to people who already look and live like gym members.
Featured supplier news
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an
on-demand personal training platform that connects the right personal trainer to the right
client in under 10 seconds.
Company profiles
Speedflex offers safe and effective, high intensity, low impact HIIT training in a variety of ...
Company profiles
ukactive is the UK’s leading trade body for the physical activity sector, bringing together more ...
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