Health Club Management magazine
2020 issue 6
Health Club Management 2020 issue 6
On the cover: Reopening
The fitness industry roars back
12. Write to reply:
Readers respond to Colin Milner’s ‘Challenging Ageism’ column and Liz Terry’s editor’s letter from HCM June
14. HCM People: Dave Courteen
The CEO of Mosaic Spa & Health Clubs talks about his new book – More To Gain Than Just the Game
18. HCM People: Debra Wein
The City of Portland in Maine, US, is investing in a wellness programme for its entire workforce. We talk to the founder and CEO of Wellness Workdays
22. HCM People: Dan Bond
CrossFit Fort Ashton’s owner shares insights into how he built his tribe and got them through lockdown
24. HCM News:
Stay up to date with the latest news in health, fitness and physical activity
32. Interview: Francis Ottevaere
The CEO of JIMS Fitness explains his reopening strategy, which sees new member sales up 200 per cent
38. US stats: What members say
New research gauges the feelings of members about returning to the gym
44. Accessibility: Undefeatable
This charitable initiative is supporting people with health conditions and disabilities to get into physical activity
50. Sponsored briefing: Looking long term
Active IQ has partnered with
Nuffield Health who have created a new Level 3 Diploma in Working with People with Long-term Conditions
54. Insight: Welcome back
Who’s winning on social? An analysis of social media responses to gym chains’ reopening videos
Health Club Management 2020 issue 6
On the cover: Reopening
The fitness industry roars back
60. Finance: The fightback begins
Nadim Meer advises operators on how to position themselves as an attractive prospect for investment
64. Statistics: Is the gym safe?
Blair McHaney has developed a guide to navigating customer sentiment
68. The way I see it: Francesco Arlotti
Technogym’s head of digital solutions shares his thoughts on how operators can ensure their future success
73. Immunity: Best defence
The impact of exercise on the immune system has never been more important. We look at immunity-boosting protocols from two equipment developers
78. Interview: Paul Bowman
The CEO of Wexer says COVID-19 has changed customer expectations and operators must adopt a hybrid physical/digital model to survive post-pandemic
86. Strength: Fusion fitness
Combining fitness elements is making strength training more accessible
92. Supplier showcase: Matrix Fitness
University College Birmingham has invested in elite performance equipment
94. Supplier showcase: Speedflex
Speedflex has partnered with Everyone Active to deliver a new boutique concept
96. FIBO Awards: In the spotlight
We take a look at the six winners of the FIBO Innovation and Trend Awards 2020
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“Our world has changed since March and together, we are learning and adapting to how
this sector can continue to thrive in this COVID conscious world. ”
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“In a post-Covid world, member experience is more important than ever before. Your
customers’ expectations have been heightened as the coronavirus continues to dominate
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