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fibodo Limited
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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

HCM People: Dan BondOwner, CrossFit Fort Ashton

We’d explained leading up to the lockdown that if everyone decided to freeze or cancel, then there would be a possibility of not having a gym to come back to

Published in Health Club Management 2020 issue 6
Bond reports that only 10 per cent of members froze payments
Bond reports that only 10 per cent of members froze payments
My advice would be to keep members in the loop on what’s going on or on what you’re thinking

Can you give us a short overview of your career background?
I started training under the CrossFit methodology in early 2012, began working in the fitness industry later the same year and opened CrossFit Fort Ashton in 2015. My time in the fitness sector has been a mix of me working as a personal trainer at David Lloyd, coaching generic fitness classes at local gyms and coaching at a number of Bristol based CrossFit boxes.

How was the Fort Ashton club tracking before COVID hit?
Pre-lockdown, CrossFit Fort Ashton was as busy as it’s ever been. Fully booked classes with waiting lists, consistent joining enquiries and a solid membership base of around 300. Obviously our core programme is CrossFit, but alongside that we also run a weightlifting programme and more recently we had begun a weekly gymnastics class.

How have you looked after your members during lockdown?
When the announcement was made that we would be closing, we actioned a few protocols that we felt would help our members whilst they had no access to the gym.

We lent the majority of our equipment out to members. Barbells, weights, kettlebells, dumbbells, sandbags, skipping ropes and more. We tried to make sure as many members as possible had something.

We began a ‘home workout’ programme. This consisted of daily workouts, which had bodyweight options for people with no kit, and limited kit options for those with something. We also created a YouTube channel where we uploaded demonstration and explanation videos to go alongside the daily workouts.

We began online classes via Zoom; this way people could still receive coaching while they were training. On top of the Zoom workout classes, we’ve also been doing a Friday night social on Zoom, which has included quizzes, scavenger hunts, Bingo, games of Cards Against Humanity and more.

Basically, we’ve been doing as much as we can to keep the members engaged with us and to keep them fit throughout lockdown. We’ve also done some live Q&As, and nutrition content with the coaches.

In what other ways have you kept in touch with members during closure?
Alongside our online classes and all of the above, we’ve been sending out a weekly newsletter every Sunday evening. This consists of relevant information regarding the gym and all that’s going on, plus useful information and content such as stretching and mobility videos, shout-outs to members on their birthdays and just letting everybody know what’s happening and that we’re being proactive in our approach to the situation.

We also sent every member a hand written, wax sealed letter – a little note to let them know we’re thinking about them and that we’re here if they need us.

How have you managed memberships during this time?
We closed at the end of March. We took payments for April as usual and during that month we had around 10 per cent of members freeze. From there we reduced our membership fees by 40 per cent, and since doing that we’ve only had a few people freeze.

We’d explained leading up to lockdown that if everyone decided to freeze or cancel then there would be a possibility of not having a gym to come back to. The culture and community at CrossFit Fort Ashton is incredible and the support from members has been amazing. We’ve been able to keep some staff wages going and make some improvements to the actual gym space.

How did you feel about the controversies surrounding Crossfit CEO Greg Glassman [who resigned after posting a racist tweet]?

What I will say is this; I communicated our position in relation to this matter to our members and it has been fully supported. We didn’t agree with Greg Glassman’s comments and HQ’s silence [in relation to Black Lives Matter] doesn’t align with our values as a gym.

However, I do believe change can be better achieved from within and at the time of this interview we will be remaining as a CrossFit affiliate.

Do you have advice for other operators on how to look after members during difficult times?
From what I’ve witnessed, especially locally in Bristol, everyone has been on top of this and doing a great job. Nationally, most CrossFit gym owners have been doing similar things and the sharing of information has been next level. The community within CrossFit has been invaluable to us.

My advice would be to keep members in the loop. Even if you’re unsure, communicate that. It’ll be appreciated over silence and uncertainty.

A hand-written note with wax seal was sent to every member
A hand-written note with wax seal was sent to every member
Bond has made improvements to the gym during lockdown
Bond has made improvements to the gym during lockdown
https://www.leisureopportunities.co.uk/images/2020/988252_138982.jpg
CrossFit Fort Ashton’s owner shares insights into how he built his tribe and got them through the COVID-19 lockdown
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Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
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Featured supplier: Club Industry and Sibec unveil Future of Fitness virtual event to help reinvent the fitness industry
The COVID-19 pandemic has temporarily halted opportunities to gather in-person to discuss vital topics relating to the fitness industry’s future.
Featured supplier news
Featured supplier: Power Plate kicks off campaign to support fitness industry deliver health and wellness in one solution
Power Plate, the global leader in whole-body vibration training equipment, is encouraging its community to stay fighting fit this winter with a campaign intended to encourage comfort and confidence, as well as boosting health and wellness.
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Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

HCM People: Dan BondOwner, CrossFit Fort Ashton

We’d explained leading up to the lockdown that if everyone decided to freeze or cancel, then there would be a possibility of not having a gym to come back to

Published in Health Club Management 2020 issue 6
Bond reports that only 10 per cent of members froze payments
Bond reports that only 10 per cent of members froze payments
My advice would be to keep members in the loop on what’s going on or on what you’re thinking

Can you give us a short overview of your career background?
I started training under the CrossFit methodology in early 2012, began working in the fitness industry later the same year and opened CrossFit Fort Ashton in 2015. My time in the fitness sector has been a mix of me working as a personal trainer at David Lloyd, coaching generic fitness classes at local gyms and coaching at a number of Bristol based CrossFit boxes.

How was the Fort Ashton club tracking before COVID hit?
Pre-lockdown, CrossFit Fort Ashton was as busy as it’s ever been. Fully booked classes with waiting lists, consistent joining enquiries and a solid membership base of around 300. Obviously our core programme is CrossFit, but alongside that we also run a weightlifting programme and more recently we had begun a weekly gymnastics class.

How have you looked after your members during lockdown?
When the announcement was made that we would be closing, we actioned a few protocols that we felt would help our members whilst they had no access to the gym.

We lent the majority of our equipment out to members. Barbells, weights, kettlebells, dumbbells, sandbags, skipping ropes and more. We tried to make sure as many members as possible had something.

We began a ‘home workout’ programme. This consisted of daily workouts, which had bodyweight options for people with no kit, and limited kit options for those with something. We also created a YouTube channel where we uploaded demonstration and explanation videos to go alongside the daily workouts.

We began online classes via Zoom; this way people could still receive coaching while they were training. On top of the Zoom workout classes, we’ve also been doing a Friday night social on Zoom, which has included quizzes, scavenger hunts, Bingo, games of Cards Against Humanity and more.

Basically, we’ve been doing as much as we can to keep the members engaged with us and to keep them fit throughout lockdown. We’ve also done some live Q&As, and nutrition content with the coaches.

In what other ways have you kept in touch with members during closure?
Alongside our online classes and all of the above, we’ve been sending out a weekly newsletter every Sunday evening. This consists of relevant information regarding the gym and all that’s going on, plus useful information and content such as stretching and mobility videos, shout-outs to members on their birthdays and just letting everybody know what’s happening and that we’re being proactive in our approach to the situation.

We also sent every member a hand written, wax sealed letter – a little note to let them know we’re thinking about them and that we’re here if they need us.

How have you managed memberships during this time?
We closed at the end of March. We took payments for April as usual and during that month we had around 10 per cent of members freeze. From there we reduced our membership fees by 40 per cent, and since doing that we’ve only had a few people freeze.

We’d explained leading up to lockdown that if everyone decided to freeze or cancel then there would be a possibility of not having a gym to come back to. The culture and community at CrossFit Fort Ashton is incredible and the support from members has been amazing. We’ve been able to keep some staff wages going and make some improvements to the actual gym space.

How did you feel about the controversies surrounding Crossfit CEO Greg Glassman [who resigned after posting a racist tweet]?

What I will say is this; I communicated our position in relation to this matter to our members and it has been fully supported. We didn’t agree with Greg Glassman’s comments and HQ’s silence [in relation to Black Lives Matter] doesn’t align with our values as a gym.

However, I do believe change can be better achieved from within and at the time of this interview we will be remaining as a CrossFit affiliate.

Do you have advice for other operators on how to look after members during difficult times?
From what I’ve witnessed, especially locally in Bristol, everyone has been on top of this and doing a great job. Nationally, most CrossFit gym owners have been doing similar things and the sharing of information has been next level. The community within CrossFit has been invaluable to us.

My advice would be to keep members in the loop. Even if you’re unsure, communicate that. It’ll be appreciated over silence and uncertainty.

A hand-written note with wax seal was sent to every member
A hand-written note with wax seal was sent to every member
Bond has made improvements to the gym during lockdown
Bond has made improvements to the gym during lockdown
https://www.leisureopportunities.co.uk/images/2020/988252_138982.jpg
CrossFit Fort Ashton’s owner shares insights into how he built his tribe and got them through the COVID-19 lockdown
Latest News
Fitness tech firm JaxJox will accelerate the launch of its connected home fitness solution, InteractiveStudio, ...
Latest News
Snap Fitness has ended its agreement with its master franchisee for the UK and Ireland ...
Latest News
The UK government has provided a lengthy response to a petition which demanded that gyms ...
Latest News
Gym and health club operators in Germany are believed to be considering joint legal action ...
Latest News
The latest study into the infection rates recorded at gyms has shown that the average ...
Latest News
A new mobile fitness platform delivers personal training sessions to people at home by combining ...
Latest News
Europe's largest gym chain, Basic-Fit, has published its trading update for the first nine months ...
Latest News
Boutique operator, The Refinery E9, has launched a personal trainer (PT) service with a twist, ...
Latest News
Gains made getting people more physically active over the last few years were all but ...
Latest News
Mid Ulster District Council (MUDC) in Northern Ireland has won a landmark VAT case, which ...
Latest News
The government has pledged to invest £100m in supporting public leisure centres this winter, as ...
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Featured supplier news
Featured supplier: Club Industry and Sibec unveil Future of Fitness virtual event to help reinvent the fitness industry
The COVID-19 pandemic has temporarily halted opportunities to gather in-person to discuss vital topics relating to the fitness industry’s future.
Featured supplier news
Featured supplier: Power Plate kicks off campaign to support fitness industry deliver health and wellness in one solution
Power Plate, the global leader in whole-body vibration training equipment, is encouraging its community to stay fighting fit this winter with a campaign intended to encourage comfort and confidence, as well as boosting health and wellness.
Video Gallery
A new Zone is here
MyZone Group Ltd
A new zone is here for your club, for your members and for you. Read more
More videos:
Company profiles
Company profile: Proinsight Research Ltd
We take time at the outset to understand your unique customer journey. Then we work ...
Company profiles
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering exceptional service to ...
Supplier Showcases
Supplier showcase - Powering through
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
fibodo Limited: Management software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Red Light Therapy
 Red Light Rising: Red Light Therapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Software
Volution.fit: Software
Spa software
SpaBooker: Spa software
Design consultants
Zynk Design Consultants: Design consultants
Skincare
Comfort Zone - Davines S.p.A: Skincare
Fitness equipment
TRX Training: Fitness equipment
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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