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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Editor's letter: Editor's letter

The pandemic is stretching the industry to the limit and it’s a time none of us will ever forget. Moving forward, we need to make a plan to ensure we’re better prepared to represent ourselves in the corridors of power

By Liz Terry, Leisure Media | Published in Health Club Management 2020 issue 6
Now is the time to step up and prove our worth / Shutterstock/ KlaraBstock
Now is the time to step up and prove our worth / Shutterstock/ KlaraBstock
We must come out of COVID with a new mantle, forged by the challenges we’ve faced. It’s time to invest in getting some real clout

On 25 June, we published a global exclusive – research from the University of Oslo which showed there is “no threat of increased COVID-19 spread” at fitness facilities, even when intensive training takes place.

The story has gone on to be our best-read ever, with hundreds of thousands of shares from people all over the world. It has also been republished everywhere from The New York Times to The Washington Post.

The research – ‘Randomised reopening of training facilities during the COVID-19 pandemic’ – has been challenged, debated, lauded and dismissed, but most importantly, it has opened a conversation around how we – as a sector – are going to transact with governments and decision-makers going forward.

The fact only one academic institution in the world chose to explore the safety of using gyms in the age of COVID-19, indicates a lack of rigour in our sector, showing that we are not yet properly geared up to represent ourselves at the highest levels.

This kind of research should have been happening everywhere, creating a global picture of gym safety to inform the development of operating procedures and strengthen our position in discussions with governments.

The agonising negotiations which have been going on with government-mandated scientists around reopening show clearly that we lack evidence to defend ourselves and lack heft as a sector.

They’ve also revealed mind-boggling levels of ignorance about the way we work and the contribution we make to society and to people’s mental and physical wellbeing.

Going forward, companies which are making profits out of this market need to start to put a little more resource into national and global strategies to defend and champion the sector in the corridors of power.

Before COVID-19, we were a successful market, but also a young one, still a little scrappy and with an entrepreneurial culture. We must come out of the other side of COVID with a new mantle, forged by the challenges we’ve faced – seasoned, savvy and with a strategy to prove our worth, defend our corner and make sure the people in power are in no doubt about the value of our work.

It’s time to muscle up and get some real clout.

Obesity drives COVID-19 deaths, numerous studies show exercise defends against it and helps people recover from it. We know we can operate safely. Now is the time to step up, to prove it – and to evidence it.

Liz Terry, HCM editor
[email protected]
@elizterry
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/335696_749514.jpg
'We need to ensure we're better prepared to represent ourselves in the corridors of power' – says HCM editor Liz Terry
Liz Terry, HCM, COVID-19,gyms reopening,
People
As you approach each studio, there’s an area of transition, setting the tone as you move from one space into another, recalibrating your senses. I call it Layers of Wow
People
HCM people

Luca Maggiora

Co-founder, House of Wisdom
People think making a change is easy and fast, but that isn’t true. It’s hard and it takes time
People
Our pre-sale deal is AED99 a month and if you join up on that rate you keep it for a lifetime
Features
feature
If you’re ready to embrace the digital world, Volution is here to help
Features
Talking point
Gym operators in the UK can now open on the high street, without planning permission, thanks to changes in legislation. What impact will this have on the industry? Kath Hudson reports
Features
feature
Wattbike’s lead sport scientist Eddie Fletcher discusses the importance of health assessments, changes in consumer behaviour post-lockdown and the latest UK government strategy
Features
Body scanning
COVID-19 is driving huge consumer interest in health, creating the opportunity for operators (with the right kit) to offer body scanning and analysis. We look at some of the top options
Features
Supplier showcase
Sporteve has enhanced its in-club digital experience by working with Funxtion to install multiscreens to power the member experience
Features
Editor's letter
The hard work is paying off and we’re earning a reputation for safe operations. Now it’s time to tackle the next set of challenges – increasing capacity, yield and memberships, deepening engagement and rebuilding profits says liz Terry
Features
Sponsored briefing
Welcome to the world of creative fitness, where exercise and fun merge to change the way we train. Technogym is here to inspire you to offer members the best workouts and experience, making sure they have a great time
Features
Latest News
Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of ...
Latest News
Customer experience software provider, AskNicely, has announced it will host a new virtual event called ...
Latest News
In breaking news, HCM understands the UK government has removed gyms and fitness facilities from ...
Latest News
Globally, gyms have, on average, seen nearly 70 per cent of their pre-lockdown members return ...
Latest News
A UK government U-turn – just announced – will see gyms and leisure centres staying open ...
Latest News
"Dozens" of gyms in Liverpool, UK, have defied the government and stayed open for business ...
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The UK government is likely to face legal challenges from gym operators following the revelation ...
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Gym and health club operators with sites in Liverpool, UK, have been left "astounded" at ...
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Featured supplier news
Featured supplier: CAWS unveils new programme designed to help trainers work with guests recovering from COVID-19
Educational company, CAWS, has launched a new programme to help educate trainers on how to support members recovering from COVID-19.
Featured supplier news
Featured supplier: Annual Fitness & Active Brands Summit offering invaluable insight from over 40 leading industry speakers
Join the second Annual Fitness & Active Brands Summit and walk away with the expertise you need to transform your business model and maximise the US$59.23bn virtual fitness market opportunity.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Company profiles
Company profile: MiE FitQuest
FitQuest (MiE Medical Research) are specialists in the field of human performance measurement. We have ...
Supplier Showcases
Supplier showcase - Digital gym floor
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Power Plate: Exercise equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Sothys: Skincare
Red Light Therapy
 Red Light Rising: Red Light Therapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Fitness equipment
TRX Training: Fitness equipment
Software
Volution.fit: Software
Direct debit solutions
Harlands Group: Direct debit solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

Editor's letter: Editor's letter

The pandemic is stretching the industry to the limit and it’s a time none of us will ever forget. Moving forward, we need to make a plan to ensure we’re better prepared to represent ourselves in the corridors of power

By Liz Terry, Leisure Media | Published in Health Club Management 2020 issue 6
Now is the time to step up and prove our worth / Shutterstock/ KlaraBstock
Now is the time to step up and prove our worth / Shutterstock/ KlaraBstock
We must come out of COVID with a new mantle, forged by the challenges we’ve faced. It’s time to invest in getting some real clout

On 25 June, we published a global exclusive – research from the University of Oslo which showed there is “no threat of increased COVID-19 spread” at fitness facilities, even when intensive training takes place.

The story has gone on to be our best-read ever, with hundreds of thousands of shares from people all over the world. It has also been republished everywhere from The New York Times to The Washington Post.

The research – ‘Randomised reopening of training facilities during the COVID-19 pandemic’ – has been challenged, debated, lauded and dismissed, but most importantly, it has opened a conversation around how we – as a sector – are going to transact with governments and decision-makers going forward.

The fact only one academic institution in the world chose to explore the safety of using gyms in the age of COVID-19, indicates a lack of rigour in our sector, showing that we are not yet properly geared up to represent ourselves at the highest levels.

This kind of research should have been happening everywhere, creating a global picture of gym safety to inform the development of operating procedures and strengthen our position in discussions with governments.

The agonising negotiations which have been going on with government-mandated scientists around reopening show clearly that we lack evidence to defend ourselves and lack heft as a sector.

They’ve also revealed mind-boggling levels of ignorance about the way we work and the contribution we make to society and to people’s mental and physical wellbeing.

Going forward, companies which are making profits out of this market need to start to put a little more resource into national and global strategies to defend and champion the sector in the corridors of power.

Before COVID-19, we were a successful market, but also a young one, still a little scrappy and with an entrepreneurial culture. We must come out of the other side of COVID with a new mantle, forged by the challenges we’ve faced – seasoned, savvy and with a strategy to prove our worth, defend our corner and make sure the people in power are in no doubt about the value of our work.

It’s time to muscle up and get some real clout.

Obesity drives COVID-19 deaths, numerous studies show exercise defends against it and helps people recover from it. We know we can operate safely. Now is the time to step up, to prove it – and to evidence it.

Liz Terry, HCM editor
[email protected]
@elizterry
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/335696_749514.jpg
'We need to ensure we're better prepared to represent ourselves in the corridors of power' – says HCM editor Liz Terry
Liz Terry, HCM, COVID-19,gyms reopening,
Latest News
Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of ...
Latest News
Customer experience software provider, AskNicely, has announced it will host a new virtual event called ...
Latest News
In breaking news, HCM understands the UK government has removed gyms and fitness facilities from ...
Latest News
Globally, gyms have, on average, seen nearly 70 per cent of their pre-lockdown members return ...
Latest News
A UK government U-turn – just announced – will see gyms and leisure centres staying open ...
Latest News
"Dozens" of gyms in Liverpool, UK, have defied the government and stayed open for business ...
Latest News
The UK government is likely to face legal challenges from gym operators following the revelation ...
Latest News
Gym and health club operators with sites in Liverpool, UK, have been left "astounded" at ...
Latest News
Technogym's Let’s Move For a Better World campaign is back this year, with a new ...
Latest News
The UK government should encourage people to spend more time in regulated environments to curb ...
Latest News
Fitness leaders in the UK have welcomed news that everywhere but Liverpool is currently allowed ...
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Featured supplier news
Featured supplier: CAWS unveils new programme designed to help trainers work with guests recovering from COVID-19
Educational company, CAWS, has launched a new programme to help educate trainers on how to support members recovering from COVID-19.
Featured supplier news
Featured supplier: Annual Fitness & Active Brands Summit offering invaluable insight from over 40 leading industry speakers
Join the second Annual Fitness & Active Brands Summit and walk away with the expertise you need to transform your business model and maximise the US$59.23bn virtual fitness market opportunity.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Company profiles
Company profile: MiE FitQuest
FitQuest (MiE Medical Research) are specialists in the field of human performance measurement. We have ...
Supplier Showcases
Supplier showcase - Digital gym floor
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Power Plate: Exercise equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Sothys: Skincare
Red Light Therapy
 Red Light Rising: Red Light Therapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Fitness equipment
TRX Training: Fitness equipment
Software
Volution.fit: Software
Direct debit solutions
Harlands Group: Direct debit solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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