Gold company profile
Panatta Srl
Panatta's mission is to create machines that are aesthetically pleasing, functional and competitive in price that are entirely produced in Italy. We offer more than 500 products and 2,000 colour combinations to create exclusive, limited edition machines, according to the needs and tastes of each customer.
Find out more about Panatta Srl here...
Find out more about Panatta Srl here...
Panatta Srl : News and press releases
18 Mar 2026
Arnold doesn’t need advertising. He never has. His personality—and the status he has earned
over decades—allow him the luxury of an extraordinary simplicity. Even the simplicity of
training at a trade show booth. Yes, right in the middle of the crowd. In the heart of an
expo.
13 Jan 2026
We are proud to announce a global partnership: Panatta, a worldwide leader in the "Made in
Italy" fitness and bodybuilding equipment sector, is now the official supplier to World Gym
International.
PRESS RELEASE: Yarishna Ayala and Lauralie Chapados: the new Panatta Ambassadors
strength, style and female inspiration
18 Sep 2025
Performance and style come together in Yarishna Ayala and Lauralie Chapados, chosen by
Panatta to represent the values of a brand synonymous with innovation and success.
08 Sep 2025
More than 30 Powerhouse centres equipped with Panatta machines worldwide in less than three
years. And now, a major new order has been signed for the exclusive brand-new 12,000-square-
meter fitness centre in Michigan,
PRESS RELEASE: Panatta, a record-breaking 2024
09 Jun 2025
Panatta reports over €56 million in consolidated revenue and 22,000 machines sold for a Made
in Italy brand that exports 76% of its production to 109 countries worldwide—especially the
United States, Europe, the Gulf States, and South Korea.
FITNESS-KIT: Panatta launch offers total core workout
29 Apr 2025
The Total Core Crunch Machine from Panatta is designed to provide a full core workout,
offering superior benefits compared to bodyweight exercises.
18 Feb 2025
In the fitness world, staying ahead means offering innovative equipment that addresses not
only the current needs of clients but also their future demands.
14 Jan 2025
Equipment manufacturer Panatta has launched its Super Vertical Multi Press in collaboration
with former US bodybuilding champion, Ronnie Coleman.
29 Oct 2024
The iconic Carlton Hotel in Cannes has introduced Italian excellence to its newly revamped
fitness offerings.
07 Jun 2024
The passion for fitness and bodybuilding reached new heights at the Panatta stands during
RiminiWellness (30 May – 2 June 20204) – the largest fitness event in Italy – which this year
exceeded the 100,000 visitor mark.
08 May 2024
Phil Heath, professional athlete, bodybuilder and 7x Mr. Olympia, has fielded a lot of
questions about bodybuilding without machines. Should bodybuilders be limited to just free
weights? Why?
19 Mar 2024
Panatta will consolidate its global presence throughout 2024 by attending a host of major
industry events around the globe.
About Panatta Srl
Panatta is a historic fitness brand offering one of the widest ranges of products on the market, across all sectors, ages and types of training.
Our mission is to create machines that are aesthetically pleasing, functional and competitive in price that are entirely produced in Italy.
We offer more than 600 products and 2,000 colour combinations to create exclusive, limited edition machines, according to the needs and tastes of each customer.
Born from the passion of our founder Rudi Panatta, the company’s roots are held in the origins of physical culture.
Growing over 6 decades up to become the Italian brand of fitness and bodybuilding recognised all over the world.
Product news
Our company designs equipment for real physical training, offering a comprehensive portfolio of cardio, strength, and functional equipment designed to meet diverse fitness needs.
The main news is:
1) ROSSOPURO RUN: new 100% designed and made in Italy console with 21,5” HD display, for the widest running surface in the fitness market of 160x58 cm and a brand new auto-lubrication system.
2) FREE WEIGHT SPECIAL: A full optional free weight workout icon which expresses the Panatta DNA in all its power: designed to train in the best possible way and in maximum safety using joint biomechanics perfectly. A line that the company enriches every year with new models and biomechanical tips, many of which are true international uniquenesse, like the new Super Pendulum Squat, the Super Horizontal Multi Press, the Super Shrug Machine and many others.
3) FREEWEIGHT ONE: A compact and versatile free-weight line combining Panatta’s perfect biomechanics, intuitive usability, and high performance. Its space-efficient design makes it ideal for both large fitness centers and smaller spaces, offering optimal functionality and user experience for beginners and professionals alike.
Services
• 3D layout projects
• Panatta Fitness Atelier to customise products with more than 2,000 colours combinations
• After sales support: organized network of expert technicians on the territory.
Shows attending
• Riyadh Muscle Show (Gold Sponsor)
• Arnold Sports Festival Ohio (Gold Sponsor)
• HFA
• Meet The Top
• Salon Fitness Lyon
• Anrold Sports Festival South America (Diamond Sponsor)
• FIBO (Gold Sponsor)
• RiminiWellness
• ELEVATE
• Dubai Pro (Presenting Sponsor)
• Expo Sport Izmir
• Dubai Muscle Show (Gold Sponsor)
Panatta Srl
Tel: +39 0733611824
Email: [email protected]
Web:
www.panattasport.com
Address:
Via Madonna della Fonte 3/c ,
62021 Apiro (MC),
Marche ,
Italy
Edoardo Panatta, vice president
Panatta Srl video gallery:
Key personnel
Edoardo Panatta, Vice President
Key customers
Our key customers are B2B and we
work with all the main targets in our
sector (particularly independent clubs,
but also leisure centres and gym chains).
We are also working in some other interesting markets, such as hotel chains, corporate fitness and home fitness.
We are also working in some other interesting markets, such as hotel chains, corporate fitness and home fitness.
Plans for the next 12 months
Innovation is always part of our plan.
The company never stops investing and
stimulating the market with 60 new
products launched to the market in
2023 and the first quarter of 2024.
Testimonial
“We would recommend Panatta to anyone. The service from the very beginning is
easy, honest, and flawless. The machines have improved significantly in recent years.
Biomechanics are second to none, and they look fantastic. Members are loving them,
and we regularly get complimented for having the Panatta kit.”
– Paul Pearson, gym owner, One Gym Fitness Chain
– Paul Pearson, gym owner, One Gym Fitness Chain
Testimonial
“I would recommend Panatta to any type of gym operator, big or small, the key features are the build quality, innovative machines and adjustable correct movements for all user needs. For us Panatta worked closely on the custom design and bespoke finish of the gym/equipment. The biomechanics of the machine is very high and our customers can feel the difference. It makes us stand out!”
– Rob Arnould, gym owner, Arnoulds Gym Wirral
– Rob Arnould, gym owner, Arnoulds Gym Wirral
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