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Panatta Sport Srl
Panatta Sport Srl
Panatta Sport Srl
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Gold company profile

Panatta Srl

About us   |   Contact us
Panatta's mission is to create machines that are aesthetically pleasing, functional and competitive in price that are entirely produced in Italy. We offer more than 500 products and 2,000 colour combinations to create exclusive, limited edition machines, according to the needs and tastes of each customer.
Find out more about Panatta Srl here...
Panatta Srl : News and press releases
07 Jun 2024
The passion for fitness and bodybuilding reached new heights at the Panatta stands during RiminiWellness (30 May – 2 June 20204) – the largest fitness event in Italy – which this year exceeded the 100,000 visitor mark.
08 May 2024
Phil Heath, professional athlete, bodybuilder and 7x Mr. Olympia, has fielded a lot of questions about bodybuilding without machines. Should bodybuilders be limited to just free weights? Why?
19 Mar 2024
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry events around the globe.
30 Jan 2024
Panatta’s Three Angles Bicep Machine is designed for training the main elbow flexor muscles; the biceps brachii and brachialis.
06 Dec 2023
In 2024, industry event Arnold Classic UK and Italian fitness and bodybuilding Panatta will take their partnership to new heights in Europe after Panatta signed a three-year presenting sponsorship contract for the event.
24 Oct 2023
The Alternate Curling Machine by Panatta is a specialist piece of equipment designed for training the elbow’s flexor muscles, including the brachial, the brachial bicep and the brachioradialis.
11 Aug 2023
Fitness equipment manufacturer and supplier Panatta is headed to Dubai later this year to attend three of the Middle East's most important fitness industry trade events.
02 Aug 2023
Panatta’s philosophy has always been underpinned by its Italian roots and a strong emphasis on the environment.
11 Jul 2023
Panatta’s Super Peck Back is a globally unique dual-function, disc-loading machine that enables adduction and abduction movements of the humerus in the transverse plane for targeted training of the pectoralis major and posterior deltoid, respectively.
30 Jun 2023
Phil Heath, one of the most influential bodybuilders in the world (former Mr Olympia from 2011-2017), recently headed to Italy to pay a visit to Panatta headquarters in Apiro, Italy.
20 Jun 2023
Panatta, a fitness and bodybuilding brand that has been in business for more than six decades, was the star of the RIMINI WELLNESS 2023 event held on 1-4 June in Rimini, Italy.
24 Feb 2023
Gym equipment supplier Panatta and NPC Worldwide Italy & Germany, have come together to run a competition at Europe’s most important fitness trade show, FIBO 2023, hosted in Cologne.
About Panatta Srl
Panatta Headquarter / Panatta Srl
Panatta Vertical Leg Press - Free Weight Special / Panatta Srl
About us
Panatta is a historic fitness brand offering one of the widest ranges of products on the market, across all sectors, ages and types of training.

Our mission is to create machines that are aesthetically pleasing, functional and competitive in price that are entirely produced in Italy.

We offer more than 500 products and 2,000 colour combinations to create exclusive, limited edition machines, according to the needs and tastes of each customer.

Born from the passion of our founder Rudi Panatta, the company’s roots are held in the origins of physical culture.

Growing over 6 decades up to become the Italian brand of fitness and bodybuilding recognised all over the world.

Product news
Our brand focuses on professionals who are training at high levels, offering a huge portfolio of cardio, strength and functional products.

The main news is:

1) ROSSOPURO RUN: new 100% designed and made in Italy console with 21,5” HD display, for the widest running surface in the fitness market of 160x58 cm and a brand new auto-lubrication system.

2) FREE WEIGHT SPECIAL: A full optional free weight workout icon which expresses the Panatta DNA in all its power: designed to train in the best possible way and in maximum safety using joint biomechanics perfectly. A line that the company enriches every year with new models and biomechanical tips, many of which are true international uniquenesse, like the new Super Pendulum Squat, the Super Horizontal Multi Press, the Super Shrug Machine and many others.

Services
• 3D layout projects
• Panatta Fitness Atelier to customise products with more than 2,000 colours combinations
• After sales support: organized network of expert technicians on the territory.

Shows attending
• IHRSA
• FIBO – GOLDEN SPONSOR
• RIMINI WELLNESS – GOLDEN SPONSOR
• DUBAI PRO – GOLDEN SPONSOR
• DUBAI MUSCLE SHOW – GOLDEN SPONSOR
Panatta Srl video gallery:
Plans for the next 12 months
Innovation is always part of our plan. The company never stops investing and stimulating the market with 60 new products launched to the market in 2023 and the first quarter of 2024.
Key personnel
Edoardo Panatta, Vice President
Key customers
Our key customers are B2B and we work with all the main targets in our sector (particularly independent clubs, but also leisure centres and gym chains).

We are also working in some other interesting markets, such as hotel chains, corporate fitness and home fitness.
Testimonial
“We would recommend Panatta to anyone. The service from the very beginning is easy, honest, and flawless. The machines have improved significantly in recent years. Biomechanics are second to none, and they look fantastic. Members are loving them, and we regularly get complimented for having the Panatta kit.”
– Paul Pearson, gym owner, One Gym Fitness Chain
“I would recommend Panatta to any type of gym operator, big or small, the key features are the build quality, innovative machines and adjustable correct movements for all user needs. For us Panatta worked closely on the custom design and bespoke finish of the gym/equipment. The biomechanics of the machine is very high and our customers can feel the difference. It makes us stand out!”
– Rob Arnould, gym owner, Arnoulds Gym Wirral
Panatta Srl
Tel: +39 0733611824
Address: Via Madonna della Fonte 3/c , 62021 Apiro (MC), Marche , Italy
Edoardo Panatta, vice president
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Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
20-22 Sep 2024
Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
10 Oct 2024
QEII Conference Centre, London,
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
04-06 Feb 2025
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
11-13 Feb 2025
Fairmont Riyadh , Saudi Arabia
Diary dates
10-13 Apr 2025
Exhibition Centre , Cologne, Germany
Diary dates
07-07 Jun 2025
Worldwide, Various,
Diary dates
28-31 Oct 2025
Koelnmesse, Cologne, Germany
Diary dates
Gold company profile

Panatta Srl

About us   |   Contact us
Panatta's mission is to create machines that are aesthetically pleasing, functional and competitive in price that are entirely produced in Italy. We offer more than 500 products and 2,000 colour combinations to create exclusive, limited edition machines, according to the needs and tastes of each customer.
Find out more about Panatta Srl here...
Panatta Srl : News and press releases
07 Jun 2024
The passion for fitness and bodybuilding reached new heights at the Panatta stands during RiminiWellness (30 May – 2 June 20204) – the largest fitness event in Italy – which this year exceeded the 100,000 visitor mark.
08 May 2024
Phil Heath, professional athlete, bodybuilder and 7x Mr. Olympia, has fielded a lot of questions about bodybuilding without machines. Should bodybuilders be limited to just free weights? Why?
19 Mar 2024
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry events around the globe.
30 Jan 2024
Panatta’s Three Angles Bicep Machine is designed for training the main elbow flexor muscles; the biceps brachii and brachialis.
06 Dec 2023
In 2024, industry event Arnold Classic UK and Italian fitness and bodybuilding Panatta will take their partnership to new heights in Europe after Panatta signed a three-year presenting sponsorship contract for the event.
24 Oct 2023
The Alternate Curling Machine by Panatta is a specialist piece of equipment designed for training the elbow’s flexor muscles, including the brachial, the brachial bicep and the brachioradialis.
11 Aug 2023
Fitness equipment manufacturer and supplier Panatta is headed to Dubai later this year to attend three of the Middle East's most important fitness industry trade events.
02 Aug 2023
Panatta’s philosophy has always been underpinned by its Italian roots and a strong emphasis on the environment.
11 Jul 2023
Panatta’s Super Peck Back is a globally unique dual-function, disc-loading machine that enables adduction and abduction movements of the humerus in the transverse plane for targeted training of the pectoralis major and posterior deltoid, respectively.
30 Jun 2023
Phil Heath, one of the most influential bodybuilders in the world (former Mr Olympia from 2011-2017), recently headed to Italy to pay a visit to Panatta headquarters in Apiro, Italy.
20 Jun 2023
Panatta, a fitness and bodybuilding brand that has been in business for more than six decades, was the star of the RIMINI WELLNESS 2023 event held on 1-4 June in Rimini, Italy.
24 Feb 2023
Gym equipment supplier Panatta and NPC Worldwide Italy & Germany, have come together to run a competition at Europe’s most important fitness trade show, FIBO 2023, hosted in Cologne.
About Panatta Srl
Panatta Headquarter / Panatta Srl
Panatta Vertical Leg Press - Free Weight Special / Panatta Srl
About us
Panatta is a historic fitness brand offering one of the widest ranges of products on the market, across all sectors, ages and types of training.

Our mission is to create machines that are aesthetically pleasing, functional and competitive in price that are entirely produced in Italy.

We offer more than 500 products and 2,000 colour combinations to create exclusive, limited edition machines, according to the needs and tastes of each customer.

Born from the passion of our founder Rudi Panatta, the company’s roots are held in the origins of physical culture.

Growing over 6 decades up to become the Italian brand of fitness and bodybuilding recognised all over the world.

Product news
Our brand focuses on professionals who are training at high levels, offering a huge portfolio of cardio, strength and functional products.

The main news is:

1) ROSSOPURO RUN: new 100% designed and made in Italy console with 21,5” HD display, for the widest running surface in the fitness market of 160x58 cm and a brand new auto-lubrication system.

2) FREE WEIGHT SPECIAL: A full optional free weight workout icon which expresses the Panatta DNA in all its power: designed to train in the best possible way and in maximum safety using joint biomechanics perfectly. A line that the company enriches every year with new models and biomechanical tips, many of which are true international uniquenesse, like the new Super Pendulum Squat, the Super Horizontal Multi Press, the Super Shrug Machine and many others.

Services
• 3D layout projects
• Panatta Fitness Atelier to customise products with more than 2,000 colours combinations
• After sales support: organized network of expert technicians on the territory.

Shows attending
• IHRSA
• FIBO – GOLDEN SPONSOR
• RIMINI WELLNESS – GOLDEN SPONSOR
• DUBAI PRO – GOLDEN SPONSOR
• DUBAI MUSCLE SHOW – GOLDEN SPONSOR
Panatta Srl
Tel: +39 0733611824
Address: Via Madonna della Fonte 3/c , 62021 Apiro (MC), Marche , Italy
Edoardo Panatta, vice president
Panatta Srl  video gallery:
Key personnel
Edoardo Panatta, Vice President
Key customers
Our key customers are B2B and we work with all the main targets in our sector (particularly independent clubs, but also leisure centres and gym chains).

We are also working in some other interesting markets, such as hotel chains, corporate fitness and home fitness.
Plans for the next 12 months
Innovation is always part of our plan. The company never stops investing and stimulating the market with 60 new products launched to the market in 2023 and the first quarter of 2024.
Testimonial
“We would recommend Panatta to anyone. The service from the very beginning is easy, honest, and flawless. The machines have improved significantly in recent years. Biomechanics are second to none, and they look fantastic. Members are loving them, and we regularly get complimented for having the Panatta kit.”
– Paul Pearson, gym owner, One Gym Fitness Chain
Testimonial
“I would recommend Panatta to any type of gym operator, big or small, the key features are the build quality, innovative machines and adjustable correct movements for all user needs. For us Panatta worked closely on the custom design and bespoke finish of the gym/equipment. The biomechanics of the machine is very high and our customers can feel the difference. It makes us stand out!”
– Rob Arnould, gym owner, Arnoulds Gym Wirral
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Panatta Sport Srl
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