press release: Panatta Srl
Gold company profile | Panatta Srl
PRESS RELEASE
Panatta goes stars & stripes: partnership with Powerhouse renewed
08 Sep 2025
Panatta and Powerhouse Gym renew partnership / Panatta
The closing took place in recent days, marking a significant milestone in the expansion strategy of the Marche-based company, a global reference point for high-end fitness equipment for decades. Founded in 1974 in Michigan by brothers William and Norman Dabish, Powerhouse Gym is today one of the world’s most recognised fitness chains, with more than 300 clubs across 39 states, 1.2 million members, and top-tier ambassadors including Arnold Schwarzenegger, The Rock, and Jennifer Aniston.
“For us, it is a great honour to be Powerhouse Gym’s partner in this new project,” said Edoardo Panatta, Vice President of Panatta. “This agreement consolidates our presence in the United States, a strategic market for the future of fitness and the growth of our brand.” With this new entry into the heart of American fitness, Panatta confirms its international vocation and its role as a key player in bringing Italian-made biomechanics, design, and innovation into the world’s most prestigious gyms.
Henry Dabish, CEO of Powerhouse Gym, is equally enthusiastic: “When we tested Panatta’s equipment, we were immediately impressed,” said Dabish. “Their integration into our new Michigan headquarters will be a true added value, setting us apart from the competition thanks to the uniqueness of their biomechanics.”
More press releases and updates from Panatta Srl :
Arnold doesn’t need advertising. He never has. His personality—and the status he has earned
over decades—allow him the luxury of an extraordinary simplicity. Even the simplicity of
training at a trade show booth. Yes, right in the middle of the crowd. In the heart of an
expo.
We are proud to announce a global partnership: Panatta, a worldwide leader in the "Made in
Italy" fitness and bodybuilding equipment sector, is now the official supplier to World Gym
International.
Performance and style come together in Yarishna Ayala and Lauralie Chapados, chosen by
Panatta to represent the values of a brand synonymous with innovation and success.
Panatta reports over €56 million in consolidated revenue and 22,000 machines sold for a Made
in Italy brand that exports 76% of its production to 109 countries worldwide—especially the
United States, Europe, the Gulf States, and South Korea.
In the fitness world, staying ahead means offering innovative equipment that addresses not
only the current needs of clients but also their future demands.
Panatta Srl
Tel: +39 0733611824
Email: [email protected]
Web:
www.panattasport.com
Address:
Via Madonna della Fonte 3/c ,
62021 Apiro (MC),
Marche ,
Italy
Edoardo Panatta, vice president
Panatta Srl video gallery:
Key personnel
Edoardo Panatta, Vice President
Key customers
Our key customers are B2B and we
work with all the main targets in our
sector (particularly independent clubs,
but also leisure centres and gym chains).
We are also working in some other interesting markets, such as hotel chains, corporate fitness and home fitness.
We are also working in some other interesting markets, such as hotel chains, corporate fitness and home fitness.
Plans for the next 12 months
Innovation is always part of our plan.
The company never stops investing and
stimulating the market with 60 new
products launched to the market in
2023 and the first quarter of 2024.
Testimonial
“We would recommend Panatta to anyone. The service from the very beginning is
easy, honest, and flawless. The machines have improved significantly in recent years.
Biomechanics are second to none, and they look fantastic. Members are loving them,
and we regularly get complimented for having the Panatta kit.”
– Paul Pearson, gym owner, One Gym Fitness Chain
– Paul Pearson, gym owner, One Gym Fitness Chain
Testimonial
“I would recommend Panatta to any type of gym operator, big or small, the key features are the build quality, innovative machines and adjustable correct movements for all user needs. For us Panatta worked closely on the custom design and bespoke finish of the gym/equipment. The biomechanics of the machine is very high and our customers can feel the difference. It makes us stand out!”
– Rob Arnould, gym owner, Arnoulds Gym Wirral
– Rob Arnould, gym owner, Arnoulds Gym Wirral
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