More than 30 Powerhouse centres equipped with Panatta machines worldwide in less than three years. And now, a major new order has been signed for the exclusive brand-new 12,000-square-meter fitness centre in Michigan, set to become one of the largest and most innovative gyms in the United States. These are the highlights of the deal that allows Panatta, the historic Italian company and global leader in bodybuilding and fitness equipment, to strengthen the partnership launched three years ago with the American Powerhouse Gym.

The closing took place in recent days, marking a significant milestone in the expansion strategy of the Marche-based company, a global reference point for high-end fitness equipment for decades. Founded in 1974 in Michigan by brothers William and Norman Dabish, Powerhouse Gym is today one of the world’s most recognised fitness chains, with more than 300 clubs across 39 states, 1.2 million members, and top-tier ambassadors including Arnold Schwarzenegger, The Rock, and Jennifer Aniston.

“For us, it is a great honour to be Powerhouse Gym’s partner in this new project,” said Edoardo Panatta, Vice President of Panatta. “This agreement consolidates our presence in the United States, a strategic market for the future of fitness and the growth of our brand.” With this new entry into the heart of American fitness, Panatta confirms its international vocation and its role as a key player in bringing Italian-made biomechanics, design, and innovation into the world’s most prestigious gyms.

Henry Dabish, CEO of Powerhouse Gym, is equally enthusiastic: “When we tested Panatta’s equipment, we were immediately impressed,” said Dabish. “Their integration into our new Michigan headquarters will be a true added value, setting us apart from the competition thanks to the uniqueness of their biomechanics.”