press release: Panatta Srl
On Air Fitness chooses Panatta and its Made in Italy fitness equipment
French fitness chain On Air Fitness, with 113 clubs across France and internationally (Spain, Morocco and Portugal) and more than 430,000 members, has chosen to introduce Panatta equipment — a 12-machine circuit from the premium Free Weight Special line — into its largest clubs.
This partnership further strengthens Panatta's position as an international benchmark in professional strength equipment for gyms and fitness clubs.
On Air Fitness clubs are known for offering a complete and immersive training experience: not just fitness, but also lifestyle, music and design. Every space is created to deliver a motivating and dynamic environment that combines performance, aesthetics and a true club atmosphere.
Founded in the 1990s by Claude Bolle, the family business was later taken over by his son Jacques Bolle, a former elite motorcycle athlete and graduate in sports law. He launched the On Air Fitness brand in 2017, expanding it through a franchise model from 2019 onwards.
A story that shares strong similarities with that of Panatta, the historic Italian brand internationally recognized for manufacturing bodybuilding and professional training equipment. Both companies share the same values and the same passion for biomechanical excellence, manufacturing quality and continuous growth.
As part of this expansion, Panatta is proud that On Air Fitness has selected the 12 flagship plate-loaded machines from its premium Free Weight Special line, widely recognized as one of the world's leading references in professional fitness equipment. These 100% Made in Italy machines will be fully customized for the fitness chain.
Dedicated Panatta areas will be created inside the largest On Air Fitness clubs, designed to offer members an authentic, high-performance training experience inspired by a genuine passion for bodybuilding.
Angela Panatta, president of Panatta and Panatta France, said: "France has always been a historic and strategic market for our company. We are truly proud that On Air Fitness has chosen our Free Weight Special line. We share the same vision of training: quality, experience and results. Together, we will bring an even higher level of performance to fitness clubs."
Jacques Bolle, president of On Air Fitness, said: "We chose Panatta and its 12-machine Free Weight Special circuit because it represents the highest standard of joint biomechanics currently available on the market. These unique machines, unmatched in terms of quality, will now be installed in all of our largest clubs, with the goal of offering our members the very best isotonic training experience.
"We are delighted to begin this new partnership with a brand that shares so many of our values."
We are also working in some other interesting markets, such as hotel chains, corporate fitness and home fitness.
– Paul Pearson, gym owner, One Gym Fitness Chain
– Rob Arnould, gym owner, Arnoulds Gym Wirral
