press release: Panatta Srl
Panatta becomes official supplier to the historic World Gym brand
We are proud to announce a global partnership: Panatta, a worldwide leader in the "Made in Italy" fitness and bodybuilding equipment sector, is now the official supplier to World Gym International.
With close to 300 franchised locations spanning six continents, World Gym International is one of the most historic and recognized fitness brands globally. Its iconic community of active and loyal members dates back to the '70s, the golden era of Santa Monica's "Muscle Beach" in California, when the legend Joe Gold opened the very first World Gym. Celebrity bodybuilders such as Arnold Schwarzenegger, Lou Ferrigno, and Dave Draper chose to train at that original World Gym, drawn by the high-quality equipment and the culture focused on pure strength and physical conditioning.
Five decades later, the choice falls upon the Italian excellence of Panatta to continue this tradition of quality. Athletes worldwide continue to choose World Gym, now with the added guarantee of the biomechanics, innovation, and design that distinguish Panatta machinery.
Edoardo Panatta, Panatta Vice President, commented: "This represents another, significant step forward in our growth trajectory. We are extremely delighted to be an official supplier to this prestigious Chain, a true sanctuary of global bodybuilding. This means that our brand is gaining ever-increasing resonance and appreciation worldwide."
We are also working in some other interesting markets, such as hotel chains, corporate fitness and home fitness.
– Paul Pearson, gym owner, One Gym Fitness Chain
– Rob Arnould, gym owner, Arnoulds Gym Wirral
