22,000 machines sold and +33% revenue growth as leader in isotonic training

Over €56 million in consolidated revenue and 22,000 machines sold for a Made in Italy brand that exports 76% of its production to 109 countries worldwide—especially the United States, Europe, the Gulf States, and South Korea. Panatta is flexing its muscles: the Marche-based company, a leader in the design and manufacturing of bodybuilding and fitness equipment, is celebrating from its headquarters in Apiro (province of Macerata) a +33% growth in consolidated revenue compared to 2023, and a global production value exceeding €120 million. A solid and sustained growth.

“More and more operators and clients around the world are choosing the Made in Italy label by Panatta. We supply equipment for bodybuilding and fitness, but we don’t just sell machines—we export a training culture and Italian style,” says Rudi Panatta, owner and founder of the company.

“The secret? A passion for biomechanics and isotonic training, and a Gen Z that’s returning to the gym with clear goals: muscle definition, functional strength, and long-term wellness. Today, isotonic training is the dominant trend—the new frontier of fitness—and through hard work, commitment, and time, we’ve become a global reference point in this field.”

The most in-demand colors internationally are matte black and red—a combination that perfectly represents the brand’s essence: red for passion, energy, and drive; black for technique and determination.

A rapidly growing company, Panatta aims to surpass €65 million in consolidated revenue by 2025, with a final production value of €130 million. But Panatta also represents a major economic and employment opportunity for a region—like the inland area of Macerata—otherwise at risk of depopulation.

“Today we employ 210 people,” adds Panatta, “all with salaries above the national average. For example, a key account manager at Panatta earns a minimum gross annual salary of €53,000. Our employees are supported by a robust corporate welfare plan, designed for them and their families—from a €1,000 baby bonus for each newborn to free nursery care, a free company gym, and a subsidized canteen where a full meal costs just €3. We also offer fully furnished housing for employees who live far from work and interest-free loans up to €3,000. Over the past three years, we’ve hired 66 new people, and we aim to reach 230 employees by the end of this year.”

And the surprises don’t end there: Panatta is preparing to complete several major projects currently underway.

In June, a new 1,600 m² production facility will open next to the current headquarters to support manufacturing expansion, along with the new Hotel Eldorado in Apiro, recently acquired and fully renovated by the Panatta family.

In September, the new Il David 2 gym will open—a 2,500 m² space located in nearby Monteroberto.

An outstanding example of entrepreneurship that keeps the Italian—and Marche—flag flying high around the world.