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FITNESS, HEALTH, WELLNESS

Product innovation

The traditional bench press has been surpassed, says Rudi Panatta

This machine represents a technological evolution that redefines the way workouts are conducted
– Rudi Panatta
Credit: photo: Panatta

Equipment manufacturer Panatta has launched its Super Vertical Multi Press in collaboration with former US bodybuilding champion, Ronnie Coleman.

The vertical press features dual handles – straight and angled – allowing for versatile muscle stimulation and adapting to different training styles. The adjustment system is intuitive, enabling grip-width selection to work effectively on the chest, triceps, and anterior deltoids.

It also features a natural, guided semicircular trajectory, which reduces joint stress and maximises muscle activation.

These optimised biomechanics make it suitable for people needing support during rehab or those who prefer to avoid free weights.

CEO, Rudi Panatta, says: “This machine represents a technological evolution that not only meets user needs, but also redefines the way workouts are conducted.”

Company Details
Panatta Srl
Born six decades ago from the passion of Rudi Panatta, the company's DNA is founded upon perfect joint biomechanics, innovative technology, high quality and Italian craftsmanship. The success of the global brand comes from its total control of the development cycle and production process of each its machines. Panatta offers one of the widest ranges of equipment on the market for all sectors, ages and training categories, with more than 2,000 colour combinations to choose from. Panatta ensures custom-made production to make each machine unique and exclusive. Those who choose Panatta decide to trust history, tradition and biomechanical excellence, made in Italy
Address
Via Madonna della Fonte 3/C, 62021 Apiro, Macerata, Italy.
Telephone
+390733 611824
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2025/THUMB429-354838_680028_119741.jpg

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Product innovation

The traditional bench press has been surpassed, says Rudi Panatta

This machine represents a technological evolution that redefines the way workouts are conducted
– Rudi Panatta
Credit: photo: Panatta

Equipment manufacturer Panatta has launched its Super Vertical Multi Press in collaboration with former US bodybuilding champion, Ronnie Coleman.

The vertical press features dual handles – straight and angled – allowing for versatile muscle stimulation and adapting to different training styles. The adjustment system is intuitive, enabling grip-width selection to work effectively on the chest, triceps, and anterior deltoids.

It also features a natural, guided semicircular trajectory, which reduces joint stress and maximises muscle activation.

These optimised biomechanics make it suitable for people needing support during rehab or those who prefer to avoid free weights.

CEO, Rudi Panatta, says: “This machine represents a technological evolution that not only meets user needs, but also redefines the way workouts are conducted.”

Company Details
Panatta Srl
Born six decades ago from the passion of Rudi Panatta, the company's DNA is founded upon perfect joint biomechanics, innovative technology, high quality and Italian craftsmanship. The success of the global brand comes from its total control of the development cycle and production process of each its machines. Panatta offers one of the widest ranges of equipment on the market for all sectors, ages and training categories, with more than 2,000 colour combinations to choose from. Panatta ensures custom-made production to make each machine unique and exclusive. Those who choose Panatta decide to trust history, tradition and biomechanical excellence, made in Italy
Address
Via Madonna della Fonte 3/C, 62021 Apiro, Macerata, Italy.
Telephone
+390733 611824
Related news

Panatta Equipment kits out Le C Club Fitness & Spa at Carlton Cannes

29 Oct 2024
The iconic Carlton Hotel in Cannes has introduced Italian excellence to its newly revamped fitness ...

Explosion of passion for fitness at RiminiWellness 2024 and record success for Panatta

07 Jun 2024
The passion for fitness and bodybuilding reached new heights at the Panatta stands during RiminiWellness ...
Equipment manufacturer Panatta has launched its Super Vertical Multi Press in collaboration with former US bodybuilding champion, Ronnie Coleman.
2025/THUMB429-354838_680028_119741.jpg

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HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat,
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
What does a premium body composition experience actually look like? It starts with the measurement itself.
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
Elevate Arena
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CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
Xplor Fitness & Leisure
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Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
Gym Gear has introduced the HIITMax Training Station to help operators deliver structured high-intensity interval
Celebrating its milestone fifth anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of
Sauna specialist Effe (formerly Effegibi) has introduced its new sauna and hammam collection, Baluar, designed
A new digital interface is being hailed as ‘revolutionary’ for the leisure, health and wellness
HPO Tech has added a new model to its Zeugma hyperbaric chamber portfolio, the Zeugma
With  Elevate 2026   fast approaching, leisure and physical activity professionals are being encouraged to
Alliance Leisure
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As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
Across the UK, local authorities are facing the same challenge: ageing leisure facilities, restrictive layouts
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Working in public health over the last few years has lit up parts of my brain again
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CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds.
Featured supplier news
Featured supplier news: Supporting long-term health: why whole body vibration belongs in clinical settings
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay active, independent and feeling good for longer.
Company profiles
Company profile: Power Plate
Power Plate's range of products include whole body vibration platforms, targeted vibration products and the ...
Company profiles
Company profile: Myzone
Myzone is a global pioneer of Motivation Technology (MoTech), redefining fitness by turning behavioural science ...
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Alliance Leisure Services (Design, Build and Fund) press release: Alliance Leisure completes £15m transformation at Doncaster Dome
Alliance Leisure are excited to announce the completion of works to the Lagoons at Doncaster Dome, on behalf of Doncaster Culture and Leisure Trust, funded by City of Doncaster Council.
Featured press releases
BLK BOX press release: Inside the build: Aberdeen Sports Village
When Aberdeen Sports Village set out to upgrade its gym offering, the goal was to create a more motivating, versatile and high-performing training environment for its diverse member base.
Directory
Lockers
Crown Sports Lockers: Lockers
Industrial washing machines
Miele Company Limited: Industrial washing machines
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Hot tubs
MSpa International Ltd: Hot tubs
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Fitness tracking platform
SpiviTech: Fitness tracking platform
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
22-23 Jun 2026
WX Wakefield , Wakefield, United Kingdom
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
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Diary dates
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Koelnmesse Exhibition Centre, Cologne, Germany
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