Gold company profile
Myzone
Myzone is a global pioneer of Motivation Technology (MoTech), redefining fitness by turning behavioural science into action. Moving beyond traditional performance tracking, Myzone’s platform rewards effort, builds social connection, and uses real-time feedback and gamification to drive lasting behaviour change.
Find out more about Myzone here...
Find out more about Myzone here...
Myzone: News and press releases
30 Jun 2026
Longevity is the most important motivator for today’s exercisers and social connection is key,
according to a report by Myzone.
08 Jun 2026
A major new report from Myzone, the global leader in motivation technology for fitness,
reveals how motivation becomes habit and how that transformation drives member retention and
long-term business growth.
07 May 2026
Myzone has been named one of the fitness industry’s top technology innovators at FIBO 2026,
earning recognition from the Fitness Industry Technology Council (FITC) for its leadership
in connected wearables and rapid evolution into a software-driven ecosys
PRESS RELEASE: Myzone launches Switch 2.0, its most versatile wearable yet
15 Apr 2026
Myzone has announced the launch of Switch 2. 0, the next evolution of its most versatile
wearable. Building on the success of the original Switch, the new device continues to give
users the freedom to wear their monitor three different ways - on the chest, arm or wrist -
while introducing a series of upgrades designed to enhance comfort, visibility and everyday
usability.
18 Mar 2026
Myzone has unveiled three major product innovations at the HFA Show in San Diego,
introducing Strength Tracking, Garmin integration and Switch 2.0 as part of its expanding
Motivation Technology (MoTech) ecosystem.
PRESS RELEASE: Active-net announces first ever keynote speaker
23 Feb 2026
Behaviour change specialist Dr Heather McKee has been announced as the inaugural keynote
speaker at active-net National, taking place at Eastwood Hall, Nottingham, on 26-27 March
2026.
PRESS RELEASE: Save the date: free masterclass to boost member engagement
10 Feb 2026
Myzone has announced a free industry masterclass to help fitness club owners, operators,
personal trainers and other professionals improve member consistency and long-term
motivation.
04 Dec 2025
Global fitness technology leader Myzone has released its new free white paper, 'Motivation
That Moves: The Science of Behaviour Change in Fitness', to shift the industry focus from
traditional tracking tools to Motivation Technology (MoTech) that inspires movement.
HCM NEWS: Myzone launches Myzone Go – a solution informed by behavioural science to drive member retention
04 Nov 2025
Myzone launches a new category today – Motivation Technology (Mo-Tech) – that transforms
the science of motivation into action and will help with member retention.
PRESS RELEASE: Myzone appoints leading motivation scientist to tackle fitness industry’s retention challenge
18 Sep 2025
Dr Heather McKee joins Myzone to embed behavioural psychology into fitness technology and
support operators in building long-term engagement.
12 Sep 2025
Myzone announces that David Stalker - former CEO of ukactive and Chair of CIMSPA and
EuropeActive - has become only the second person to achieve Myzone Hall of Fame Legend
status, and the first Myzone community member to do so.
30 Jan 2025
Wearable tech company, Myzone has created an advisory board to provide the business with
strategic insights on the trends and behaviours around the evolving landscape for wearables.
Myzone: featured in our publications
Sponsored: Myzone – Power of community
Health Club Management 2026 issue 6
Social fitness the missing link to member engagement, according to a new Myzone report
Profile: David Stalker
Health Club Management 2026 issue 6
Shaping the future of the sector with a clear mission,
unified voice and open channels of communication.
This is the ambition of UK Active’s new chair
Specifier: Motivation matters
Health Club Management 2025 issue 11
Heart-rate training and gamified technology enable
operators to create uplifting experiences that keep
members coming back for more, finds Julie Cramer
Sponsored: Myzone
Health Club Management 2025 issue 10
Myzone is expanding its ecosystem
with the launch of Myzone Go
HCM People: Heather Mckee
Health Club Management 2025 issue 10
Specifier: Data driven training
Health Club Management 2024 issue 7
Gym goers have the power
to track and analyse every
aspect of their fitness
journey. Steph Eaves looks
at how data-driven products
can improve outcomes
HCM HOT: Life Lessons
Health Club Management 2023 issue 12
From getting sacked to risking it all, industry leaders share their learnings from tough times
Life lessons: Dave Wright
Health Club Management 2023 issue 10
The founder of Myzone and one of the fitness industry’s most visionary
entrepreneurs talks to Kath Hudson about how he deals with adversity
Promotion: Life Fitness: Ultimate HIIT solution
Health Club Management 2023 issue 10
Mars Athletic in Turkey turned to
Life Fitness and Myzone to create a
compelling new HIIT zone for its clubs
Supplier showcase: Myzone: Loyal following
Health Club Management 2023 issue 6
Snap Fitness has unlocked the secrets of community-building using Myzone to increase attendance and earn member loyalty
Promotion: Myzone: Positive Mood
Health Club Management 2023 issue 5
People around the world are increasingly investing time in strengthening
their mental health. Myzone CEO of EMEA, David Stalker, looks at how
operators can support members to improve this aspect of their wellbeing
About Myzone
Myzone is a global pioneer of Motivation Technology (MoTech), redefining fitness by turning behavioural science into action.
Moving beyond traditional performance tracking, Myzone’s platform rewards effort, builds social connection, and uses real-time feedback and gamification to drive lasting behaviour change. Its ecosystem, which includes the app-led Myzone Go, focuses on motivating people to move more consistently, helping operators improve retention and individuals build lifelong exercise habits.
By embedding principles of motivation science such as autonomy, community, and visible progress, Myzone transforms data into meaningful engagement.
Trusted in over 100 countries, Myzone shifts the dial from measurement-led fitness to behaviour-led change, creating sustainable health outcomes and stronger, more active communities.
Background
Myzone launched in 2011 and has grown into a trusted part of the fitness infrastructure for thousands of gyms and millions of users around the world.
Product range and services
Myzone has developed a connected ecosystem of wearable technology, software, and behaviour-change tools that support fitness operators to make movement more consistent and engaging for their members.
At its heart are its heart rate monitoring wearable devices - Myzone Max, Myzone Go and Myzone Switch 2.0 which deliver highly accurate tracking across all types of activity, from running, cycling, swimming and everyday movement.
What sets Myzone apart is its focus on effort rather than output. Through Myzone Effort Points (MEPs), the platform rewards users based on how hard their body is working, not speed, distance or ability. This creates a more inclusive and motivating experience for all fitness levels.
The Myzone app and ecosystem extend this further through real-time feedback, gamification and social features, enabling users to track progress, join challenges and stay accountable within a community.
In 2026, Myzone will also extend its effort measurement beyond cardio to strength training, enabling individuals to effort across a broader range of activities. This combination of data visibility, reward loops and social connection is rooted in behavioural science and designed to drive long-term habit formation.
For operators, Myzone integrates into gym environments via in-club screens and digital platforms, helping increase engagement, retention and member satisfaction through shared experiences and measurable progress.
Together, Myzone stands out by shifting the industry from a focus on performance tracking to Motivation Technology (MoTech), turning exercise into a rewarding, habit-forming experience that supports lasting behaviour change. This delivers financial gains for operators and health gains for individuals.
Shows attending
Elevate and Fitness Technology Summit (US)
Myzone
Tel: 0115 777 3333
Email: [email protected]
Address:
Suite 305,
Third Floor, Merchants Court,
21-23 Castle Gate,
Nottingham,
Nottinghamshire,
NG1 7AQ,
UK
Jason Worthy, CEO
Key personnel
Jay Worthy, global CEO
Jonathan Monks, director EMEA
Vahid B. Zadeh, CTO
Jonathan Monks, director EMEA
Vahid B. Zadeh, CTO
Key customers
The full diversity of fitness facilities around the world and millions of individuals
Plans for the next 12 months
To continue to evolve the Myzone ecosystem in line with the latest behaviour science, supporting operators and individuals to build and sustain healthy movement habits.
In 2026, three key innovations will advance this mission:
• Strength Tracking, expanding our effort-based model beyond cardio;
• Garmin integration, increasing accessibility through connected wearables; and
• Switch 2.0, enhancing comfort, accuracy and usability.
Together, these developments reinforce our focus on Motivation Technology (MoTech), enabling greater engagement, consistency and long-term behaviour change. Our goal remains to help more people stay motivated to move, while equipping gyms with tools to improve member retention and outcomes.
In 2026, three key innovations will advance this mission:
• Strength Tracking, expanding our effort-based model beyond cardio;
• Garmin integration, increasing accessibility through connected wearables; and
• Switch 2.0, enhancing comfort, accuracy and usability.
Together, these developments reinforce our focus on Motivation Technology (MoTech), enabling greater engagement, consistency and long-term behaviour change. Our goal remains to help more people stay motivated to move, while equipping gyms with tools to improve member retention and outcomes.
Testimonial
“Myzone’s not just a flashy screen. It’s motivation technology, community and a social platform working together to keep people engaged long term.
“There is clear correlation between high Myzone engagement and strong coaching participation. It also creates stronger retention because members feel part of a community and have that extra layer of accountability that keeps them coming back.”
– Donald DesPierre III, fitness manager, Anytime Fitness Clubs
“There is clear correlation between high Myzone engagement and strong coaching participation. It also creates stronger retention because members feel part of a community and have that extra layer of accountability that keeps them coming back.”
– Donald DesPierre III, fitness manager, Anytime Fitness Clubs
Testimonial
“We decided that we’d give every member a Myzone belt on joining and that it was an integral part of our ‘Thrive Welcome Process’. We did this because it was 100% in-line with our vision of helping more people be active and feel good.
“At Thrive, we use Myzone during every session to help effectively coach our members to get the most out of the session. That doesn’t mean always pushing, but rather educating effort levels and helping with recovery. It helps members understand how to effectively train for different types of sessions from personal training to our fitness classes.”
– Jon Kohn, co-founder, Thrive Gyms
“At Thrive, we use Myzone during every session to help effectively coach our members to get the most out of the session. That doesn’t mean always pushing, but rather educating effort levels and helping with recovery. It helps members understand how to effectively train for different types of sessions from personal training to our fitness classes.”
– Jon Kohn, co-founder, Thrive Gyms
Testimonial
“When people understand effort, it makes all the difference. When you say eight out of 10 to 30 people, every individual’s effort is different. When you learn about your own effort, you start to feel it in your body.
“That’s why I love using Myzone. We're also seeing our David Lloyd gym members using Myzone in the Pilates Reformer studio, too. Reformer is harder than it looks, and people are starting to see the benefits of a heart rate monitor within a wide variety of fitness training genres.
“We’ll all never go without it. I’ve got to get my MEPs!”
– Jodie Powell, group exercise supervisor, David Lloyd Raynes Park
“That’s why I love using Myzone. We're also seeing our David Lloyd gym members using Myzone in the Pilates Reformer studio, too. Reformer is harder than it looks, and people are starting to see the benefits of a heart rate monitor within a wide variety of fitness training genres.
“We’ll all never go without it. I’ve got to get my MEPs!”
– Jodie Powell, group exercise supervisor, David Lloyd Raynes Park
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