press release: Myzone
Gold company profile | Myzone
PRESS RELEASE
Active-net announces first ever keynote speaker
23 Feb 2026
Dr Heather McKee announced as inaugural keynote speaker at active-net National / Heather McKee
Behaviour change specialist Dr Heather McKee has been announced as the inaugural keynote speaker at active-net National, taking place at Eastwood Hall, Nottingham, on 26-27 March 2026.
Widely regarded as one of the leading voices in behaviour science, Dr McKee’s keynote will tackle one of the fitness sector’s most persistent and commercially significant challenges: how to build long-term member motivation and consistency in an industry where drop-out remains high and sustained engagement is increasingly difficult to achieve. Her session aligns with the event’s theme, Mindset to Momentum: Driving Behaviour Change for Wellbeing.
“Maintaining member engagement in the long term remains one of the biggest operational and commercial challenges facing our sector,” said David Monkhouse, director, Active-Insight. “Dr McKee brings a rare combination of deep academic expertise and a practical understanding of how behaviour science can be applied in real fitness environments. Her keynote will give operators, instructors and personal trainers clear, actionable strategies to improve adherence, strengthen engagement and ultimately deliver better outcomes for their members.”
As motivation science advisor to Myzone, Dr McKee has been working closely with its internal product development team as the brand pioneers a new category of FitTech, known as Motivation Technology (MoTech), an approach that embeds behavioural science into digital physical activity experiences to reward effort, build habits and sustain engagement over time. Rather than focusing on performance or aesthetics, this emerging category reframes success around consistency, community and long-term behaviour change, principles that directly support retention, loyalty and lifetime member value.
“Member drop-out is the single greatest barrier to growth for fitness operators globally,” said Jay Worthy, CEO of Myzone. “Motivation Technology turns the science of behaviour change into practical, everyday tools that help people stay active for longer. For operators, that means stronger engagement, higher retention and more sustainable commercial growth. The future of our industry isn’t just technology-enabled, it’s behaviour-enabled.”
In her active-net keynote, Dr McKee will explore why members disengage, how small environmental and communication changes can dramatically improve consistency, and how operators can apply behavioural science across onboarding, programming and the wider member journey to build habits that last.
“My passion is understanding what truly drives motivation, and how to turn that initial spark into lasting habits,” said Dr McKee. “In fitness, it’s rarely about willpower. It’s about designing environments, experiences and systems that make the healthy choice the easy choice. At active-net, I’ll be sharing practical ways operators can apply behaviour science so more members stay engaged, attend more regularly and build activity into their lives for the long term.”
Active-net National brings together operators and suppliers from across the physical activity and leisure sector for focused, pre-arranged one-to-one meetings, creating meaningful connections that drive collaboration, innovation and commercial progress.
Active-net National 2026 is now fully booked for suppliers and operators. To reserve your space for active-net National 2027, which runs 25-26 March 2027, email [email protected]
To find out more about other events in the active-net portfolio, including active-net Padel on 13th May at Eastwood Hall, Nottingham, visit: active-insights.org/active-net-events/
To find out more about Myzone, visit: myzone.org
More press releases and updates from Myzone:
A major new report from Myzone, the global leader in motivation technology for fitness,
reveals how motivation becomes habit and how that transformation drives member retention and
long-term business growth.
Myzone has been named one of the fitness industry’s top technology innovators at FIBO 2026,
earning recognition from the Fitness Industry Technology Council (FITC) for its leadership
in connected wearables and rapid evolution into a software-driven ecosys
Myzone has announced the launch of Switch 2. 0, the next evolution of its most versatile
wearable. Building on the success of the original Switch, the new device continues to give
users the freedom to wear their monitor three different ways - on the chest, arm or wrist -
while introducing a series of upgrades designed to enhance comfort, visibility and everyday
usability.
Myzone has unveiled three major product innovations at the HFA Show in San Diego,
introducing Strength Tracking, Garmin integration and Switch 2.0 as part of its expanding
Motivation Technology (MoTech) ecosystem.
Myzone has announced a free industry masterclass to help fitness club owners, operators,
personal trainers and other professionals improve member consistency and long-term
motivation.
Myzone: news from HCMmag.com and FitTechGlobal.com
HCM NEWS: Myzone launches Myzone Go – a solution informed by behavioural science to drive member retention
Myzone launches a new category today – Motivation Technology (Mo-Tech) – that transforms
the science of motivation into action and will help with member retention.
Wearable tech company, Myzone has created an advisory board to provide the business with
strategic insights on the trends and behaviours around the evolving landscape for wearables.
Myzone has appointed Vahid Zadeh, as its new chief technology officer to lead the company’s
tech development and expansion. He will work with chief digital officer, Leon Rudge.
Jason Worthy has been appointed group CEO of Myzone to lead the 'next stage of growth', with
current group CEO, David Stalker, stepping back to take up an advisory role.
Enjoy building your business because the journey can be as good or better than the destination
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Myzone is now available on smart watches, allowing Android and AppleWatch wearers to record
workouts without an additional device, and taking the tech company into the multi-billion dollar
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Myzone: featured in HCM and Fit Tech magazines
Show preview: Elevate 2026
Welcome to Elevate 2026
Specifier: Motivation matters
Heart-rate training and gamified technology enable
operators to create uplifting experiences that keep
members coming back for more, finds Julie Cramer
Sponsored: Myzone
Myzone is expanding its ecosystem
with the launch of Myzone Go
HCM People: Heather Mckee
Specifier: Data driven training
Gym goers have the power
to track and analyse every
aspect of their fitness
journey. Steph Eaves looks
at how data-driven products
can improve outcomes
Myzone
Tel: 0115 777 3333
Email: [email protected]
Address:
Suite 305,
Third Floor, Merchants Court,
21-23 Castle Gate,
Nottingham,
Nottinghamshire,
NG1 7AQ,
UK
Jason Worthy, CEO
Key personnel
Jay Worthy, global CEO
Jonathan Monks, director EMEA
Vahid B. Zadeh, CTO
Jonathan Monks, director EMEA
Vahid B. Zadeh, CTO
Key customers
The full diversity of fitness facilities around the world and millions of individuals
Plans for the next 12 months
To continue to evolve the Myzone ecosystem in line with the latest behaviour science, supporting operators and individuals to build and sustain healthy movement habits.
In 2026, three key innovations will advance this mission:
• Strength Tracking, expanding our effort-based model beyond cardio;
• Garmin integration, increasing accessibility through connected wearables; and
• Switch 2.0, enhancing comfort, accuracy and usability.
Together, these developments reinforce our focus on Motivation Technology (MoTech), enabling greater engagement, consistency and long-term behaviour change. Our goal remains to help more people stay motivated to move, while equipping gyms with tools to improve member retention and outcomes.
In 2026, three key innovations will advance this mission:
• Strength Tracking, expanding our effort-based model beyond cardio;
• Garmin integration, increasing accessibility through connected wearables; and
• Switch 2.0, enhancing comfort, accuracy and usability.
Together, these developments reinforce our focus on Motivation Technology (MoTech), enabling greater engagement, consistency and long-term behaviour change. Our goal remains to help more people stay motivated to move, while equipping gyms with tools to improve member retention and outcomes.
Testimonial
“Myzone’s not just a flashy screen. It’s motivation technology, community and a social platform working together to keep people engaged long term.
“There is clear correlation between high Myzone engagement and strong coaching participation. It also creates stronger retention because members feel part of a community and have that extra layer of accountability that keeps them coming back.”
– Donald DesPierre III, fitness manager, Anytime Fitness Clubs
“There is clear correlation between high Myzone engagement and strong coaching participation. It also creates stronger retention because members feel part of a community and have that extra layer of accountability that keeps them coming back.”
– Donald DesPierre III, fitness manager, Anytime Fitness Clubs
Testimonial
“We decided that we’d give every member a Myzone belt on joining and that it was an integral part of our ‘Thrive Welcome Process’. We did this because it was 100% in-line with our vision of helping more people be active and feel good.
“At Thrive, we use Myzone during every session to help effectively coach our members to get the most out of the session. That doesn’t mean always pushing, but rather educating effort levels and helping with recovery. It helps members understand how to effectively train for different types of sessions from personal training to our fitness classes.”
– Jon Kohn, co-founder, Thrive Gyms
“At Thrive, we use Myzone during every session to help effectively coach our members to get the most out of the session. That doesn’t mean always pushing, but rather educating effort levels and helping with recovery. It helps members understand how to effectively train for different types of sessions from personal training to our fitness classes.”
– Jon Kohn, co-founder, Thrive Gyms
Testimonial
“When people understand effort, it makes all the difference. When you say eight out of 10 to 30 people, every individual’s effort is different. When you learn about your own effort, you start to feel it in your body.
“That’s why I love using Myzone. We're also seeing our David Lloyd gym members using Myzone in the Pilates Reformer studio, too. Reformer is harder than it looks, and people are starting to see the benefits of a heart rate monitor within a wide variety of fitness training genres.
“We’ll all never go without it. I’ve got to get my MEPs!”
– Jodie Powell, group exercise supervisor, David Lloyd Raynes Park
“That’s why I love using Myzone. We're also seeing our David Lloyd gym members using Myzone in the Pilates Reformer studio, too. Reformer is harder than it looks, and people are starting to see the benefits of a heart rate monitor within a wide variety of fitness training genres.
“We’ll all never go without it. I’ve got to get my MEPs!”
– Jodie Powell, group exercise supervisor, David Lloyd Raynes Park
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