MyZone Group Ltd
MyZone Group Ltd
MyZone Group Ltd
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press release: Myzone

Gold company profile | Myzone
PRESS RELEASE

Myzone unveils strength tracking, Garmin integration and Switch 2.0 at HFA Show

18 Mar 2026
Myzone unveils three major product innovations / Myzone

Myzone has unveiled three major product innovations at the HFA Show in San Diego, introducing Strength Tracking, Garmin integration and Switch 2.0 as part of its expanding Motivation Technology (MoTech) ecosystem.

The announcements were revealed to more than 150 guests at the Myzone HFA Breakfast, signalling Myzone’s continued evolution beyond heart rate monitoring into a broader fitness ecosystem focused on motivation, engagement and consistency.

The three innovations, all launching in 2026, expand how Myzone recognises effort, connects with wearable technology and supports gyms and fitness operators in driving member engagement.

For the first time, Myzone will introduce Strength Tracking, expanding its effort-based approach beyond cardio. The feature will recognise and reward strength-based training, allowing members to earn effort points during resistance workouts and bringing Myzone’s gamified engagement model to more types of exercise.

Myzone also announced a Garmin integration, allowing Garmin smartwatch users to connect their workouts directly to the Myzone ecosystem via Myzone Go. This significantly expands accessibility, enabling more users to benefit from Myzone’s effort-based tracking and community features without requiring a dedicated heart rate belt.

Myzone will also launch Switch 2.0, the next generation of its interchangeable wearable device. Designed to improve comfort, durability, accuracy and usability, Switch 2.0 allows users to wear their device on the chest, arm or wrist while maintaining the accuracy and engagement features Myzone is known for.

Together, the innovations reinforce Myzone’s focus on Motivation Technology (MoTech),  a category centred on helping people stay consistent with exercise through effort-based tracking, gamification and community engagement.

Jay Worthy, CEO of Myzone, says: “These innovations represent the next step in expanding the Myzone ecosystem. We’re recognising more types of effort, connecting with more wearable technology and making our platform accessible to more people than ever before. Our mission remains simple: help more people stay motivated to move.”

The announcements reflect Myzone’s broader strategy to evolve from a single-device hardware-first solution into a connected, software-first fitness ecosystem that supports operators, coaches and exercisers across and a wide range of training types and wearable technology.

All three innovations are scheduled to launch over the coming months.

For more information about Myzone and the development of the world’s first Motivation Technology ecosystem, visit myzone.org

To register interest in Switch 2.0, visit: www.myzone.org/switch2



More press releases and updates from Myzone:
Myzone has been named one of the fitness industry’s top technology innovators at FIBO 2026, earning recognition from the Fitness Industry Technology Council (FITC) for its leadership in connected wearables and rapid evolution into a software-driven ecosys
Myzone has announced the launch of Switch 2. 0, the next evolution of its most versatile wearable. Building on the success of the original Switch, the new device continues to give users the freedom to wear their monitor three different ways - on the chest, arm or wrist - while introducing a series of upgrades designed to enhance comfort, visibility and everyday usability.
Behaviour change specialist Dr Heather McKee has been announced as the inaugural keynote speaker at active-net National, taking place at Eastwood Hall, Nottingham, on 26-27 March 2026.
Myzone has announced a free industry masterclass to help fitness club owners, operators, personal trainers and other professionals improve member consistency and long-term motivation.
Global fitness technology leader Myzone has released its new free white paper, 'Motivation That Moves: The Science of Behaviour Change in Fitness', to shift the industry focus from traditional tracking tools to Motivation Technology (MoTech) that inspires movement.
Myzone: news from HCMmag.com and FitTechGlobal.com
Myzone launches a new category today – Motivation Technology (Mo-Tech) – that transforms the science of motivation into action and will help with member retention.
Wearable tech company, Myzone has created an advisory board to provide the business with strategic insights on the trends and behaviours around the evolving landscape for wearables.
Myzone has appointed Vahid Zadeh, as its new chief technology officer to lead the company’s tech development and expansion. He will work with chief digital officer, Leon Rudge.
Jason Worthy has been appointed group CEO of Myzone to lead the 'next stage of growth', with current group CEO, David Stalker, stepping back to take up an advisory role.
Enjoy building your business because the journey can be as good or better than the destination was one takeaway of the industry titans’ panel on empire building, comprised of three industry entrepreneurs.
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Myzone
Tel: 0115 777 3333
Address: Suite 305, Third Floor, Merchants Court, 21-23 Castle Gate, Nottingham, Nottinghamshire, NG1 7AQ, UK
Jason Worthy, CEO
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press release: Myzone

Gold company profile | Myzone
PRESS RELEASE

Myzone unveils strength tracking, Garmin integration and Switch 2.0 at HFA Show

18 Mar 2026
Myzone unveils three major product innovations / Myzone

Myzone has unveiled three major product innovations at the HFA Show in San Diego, introducing Strength Tracking, Garmin integration and Switch 2.0 as part of its expanding Motivation Technology (MoTech) ecosystem.

The announcements were revealed to more than 150 guests at the Myzone HFA Breakfast, signalling Myzone’s continued evolution beyond heart rate monitoring into a broader fitness ecosystem focused on motivation, engagement and consistency.

The three innovations, all launching in 2026, expand how Myzone recognises effort, connects with wearable technology and supports gyms and fitness operators in driving member engagement.

For the first time, Myzone will introduce Strength Tracking, expanding its effort-based approach beyond cardio. The feature will recognise and reward strength-based training, allowing members to earn effort points during resistance workouts and bringing Myzone’s gamified engagement model to more types of exercise.

Myzone also announced a Garmin integration, allowing Garmin smartwatch users to connect their workouts directly to the Myzone ecosystem via Myzone Go. This significantly expands accessibility, enabling more users to benefit from Myzone’s effort-based tracking and community features without requiring a dedicated heart rate belt.

Myzone will also launch Switch 2.0, the next generation of its interchangeable wearable device. Designed to improve comfort, durability, accuracy and usability, Switch 2.0 allows users to wear their device on the chest, arm or wrist while maintaining the accuracy and engagement features Myzone is known for.

Together, the innovations reinforce Myzone’s focus on Motivation Technology (MoTech),  a category centred on helping people stay consistent with exercise through effort-based tracking, gamification and community engagement.

Jay Worthy, CEO of Myzone, says: “These innovations represent the next step in expanding the Myzone ecosystem. We’re recognising more types of effort, connecting with more wearable technology and making our platform accessible to more people than ever before. Our mission remains simple: help more people stay motivated to move.”

The announcements reflect Myzone’s broader strategy to evolve from a single-device hardware-first solution into a connected, software-first fitness ecosystem that supports operators, coaches and exercisers across and a wide range of training types and wearable technology.

All three innovations are scheduled to launch over the coming months.

For more information about Myzone and the development of the world’s first Motivation Technology ecosystem, visit myzone.org

To register interest in Switch 2.0, visit: www.myzone.org/switch2



More press releases and updates from Myzone:
Myzone has been named one of the fitness industry’s top technology innovators at FIBO 2026, earning recognition from the Fitness Industry Technology Council (FITC) for its leadership in connected wearables and rapid evolution into a software-driven ecosys
Myzone has announced the launch of Switch 2. 0, the next evolution of its most versatile wearable. Building on the success of the original Switch, the new device continues to give users the freedom to wear their monitor three different ways - on the chest, arm or wrist - while introducing a series of upgrades designed to enhance comfort, visibility and everyday usability.
Behaviour change specialist Dr Heather McKee has been announced as the inaugural keynote speaker at active-net National, taking place at Eastwood Hall, Nottingham, on 26-27 March 2026.
Myzone has announced a free industry masterclass to help fitness club owners, operators, personal trainers and other professionals improve member consistency and long-term motivation.
Global fitness technology leader Myzone has released its new free white paper, 'Motivation That Moves: The Science of Behaviour Change in Fitness', to shift the industry focus from traditional tracking tools to Motivation Technology (MoTech) that inspires movement.
Myzone: news from HCMmag.com and FitTechGlobal.com
Myzone launches a new category today – Motivation Technology (Mo-Tech) – that transforms the science of motivation into action and will help with member retention.
Wearable tech company, Myzone has created an advisory board to provide the business with strategic insights on the trends and behaviours around the evolving landscape for wearables.
Myzone has appointed Vahid Zadeh, as its new chief technology officer to lead the company’s tech development and expansion. He will work with chief digital officer, Leon Rudge.
Jason Worthy has been appointed group CEO of Myzone to lead the 'next stage of growth', with current group CEO, David Stalker, stepping back to take up an advisory role.
Enjoy building your business because the journey can be as good or better than the destination was one takeaway of the industry titans’ panel on empire building, comprised of three industry entrepreneurs.
Myzone is now available on smart watches, allowing Android and AppleWatch wearers to record workouts without an additional device, and taking the tech company into the multi-billion dollar smart watch market.
Myzone: featured in HCM and Fit Tech magazines
Show preview: Elevate 2026
Welcome to Elevate 2026
Heart-rate training and gamified technology enable operators to create uplifting experiences that keep members coming back for more, finds Julie Cramer
Sponsored: Myzone
Myzone is expanding its ecosystem with the launch of Myzone Go
HCM People: Heather Mckee
Gym goers have the power to track and analyse every aspect of their fitness journey. Steph Eaves looks at how data-driven products can improve outcomes
Myzone
Tel: 0115 777 3333
Address: Suite 305, Third Floor, Merchants Court, 21-23 Castle Gate, Nottingham, Nottinghamshire, NG1 7AQ, UK
Jason Worthy, CEO
Key personnel
Jay Worthy, global CEO
Jonathan Monks, director EMEA
Vahid B. Zadeh, CTO
Key customers
The full diversity of fitness facilities around the world and millions of individuals
Plans for the next 12 months
To continue to evolve the Myzone ecosystem in line with the latest behaviour science, supporting operators and individuals to build and sustain healthy movement habits.

In 2026, three key innovations will advance this mission:
• Strength Tracking, expanding our effort-based model beyond cardio;
• Garmin integration, increasing accessibility through connected wearables; and
• Switch 2.0, enhancing comfort, accuracy and usability.

Together, these developments reinforce our focus on Motivation Technology (MoTech), enabling greater engagement, consistency and long-term behaviour change. Our goal remains to help more people stay motivated to move, while equipping gyms with tools to improve member retention and outcomes.
Testimonial
“Myzone’s not just a flashy screen. It’s motivation technology, community and a social platform working together to keep people engaged long term.

“There is clear correlation between high Myzone engagement and strong coaching participation. It also creates stronger retention because members feel part of a community and have that extra layer of accountability that keeps them coming back.”

– Donald DesPierre III, fitness manager, Anytime Fitness Clubs
Testimonial
“We decided that we’d give every member a Myzone belt on joining and that it was an integral part of our ‘Thrive Welcome Process’. We did this because it was 100% in-line with our vision of helping more people be active and feel good.

“At Thrive, we use Myzone during every session to help effectively coach our members to get the most out of the session. That doesn’t mean always pushing, but rather educating effort levels and helping with recovery. It helps members understand how to effectively train for different types of sessions from personal training to our fitness classes.”

– Jon Kohn, co-founder, Thrive Gyms
Testimonial
“When people understand effort, it makes all the difference. When you say eight out of 10 to 30 people, every individual’s effort is different. When you learn about your own effort, you start to feel it in your body.

“That’s why I love using Myzone. We're also seeing our David Lloyd gym members using Myzone in the Pilates Reformer studio, too. Reformer is harder than it looks, and people are starting to see the benefits of a heart rate monitor within a wide variety of fitness training genres.

“We’ll all never go without it. I’ve got to get my MEPs!”

– Jodie Powell, group exercise supervisor, David Lloyd Raynes Park
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