press release: Myzone
Gold company profile | Myzone
PRESS RELEASE
Save the date: free masterclass to boost member engagement
10 Feb 2026
Dr Heather McKee / Heather McKee
Myzone has announced a free industry masterclass to help fitness club owners, operators, personal trainers and other professionals improve member consistency and long-term motivation. Led by behaviour scientist Dr Heather McKee, the session will focus on how behaviour science can be applied to fitness settings to build habits, strengthen engagement and deliver better member outcomes.
The Habit Builders Masterclass will explore the science behind regular attendance and the simple, practical changes that can significantly improve engagement. Attendees will learn actionable strategies they can apply to improve adherence and enhance the member experience.
Dr McKee works across the fitness, health and technology sectors to design motivation systems that make behaviour change stick. As Myzone’s Motivation Science Advisor, she translates behavioural science into practical approaches that drive sustained movement, stronger motivation and long-term behaviour change.
Jay Worthy, Myzone’s CEO says: “Dr Heather McKee has been instrumental in helping us to build meaningful motivation nudges into every touchpoint of the Myzone user experience. Now, we are inviting fitness professionals and operators to join her on a free education webinar, that will help to build motivation science into their practice. We look forward to welcoming everyone.”
Thursday February 19, 2026
10am PST / 1pm EST / 6pm GMT
Save your spot: https://www.myzone.org/habitmasterclass
More press releases and updates from Myzone:
A major new report from Myzone, the global leader in motivation technology for fitness,
reveals how motivation becomes habit and how that transformation drives member retention and
long-term business growth.
Myzone has been named one of the fitness industry’s top technology innovators at FIBO 2026,
earning recognition from the Fitness Industry Technology Council (FITC) for its leadership
in connected wearables and rapid evolution into a software-driven ecosys
Myzone has announced the launch of Switch 2. 0, the next evolution of its most versatile
wearable. Building on the success of the original Switch, the new device continues to give
users the freedom to wear their monitor three different ways - on the chest, arm or wrist -
while introducing a series of upgrades designed to enhance comfort, visibility and everyday
usability.
Myzone has unveiled three major product innovations at the HFA Show in San Diego,
introducing Strength Tracking, Garmin integration and Switch 2.0 as part of its expanding
Motivation Technology (MoTech) ecosystem.
Behaviour change specialist Dr Heather McKee has been announced as the inaugural keynote
speaker at active-net National, taking place at Eastwood Hall, Nottingham, on 26-27 March
2026.
Myzone: news from HCMmag.com and FitTechGlobal.com
HCM NEWS: Myzone launches Myzone Go – a solution informed by behavioural science to drive member retention
Myzone launches a new category today – Motivation Technology (Mo-Tech) – that transforms
the science of motivation into action and will help with member retention.
Wearable tech company, Myzone has created an advisory board to provide the business with
strategic insights on the trends and behaviours around the evolving landscape for wearables.
Myzone has appointed Vahid Zadeh, as its new chief technology officer to lead the company’s
tech development and expansion. He will work with chief digital officer, Leon Rudge.
Jason Worthy has been appointed group CEO of Myzone to lead the 'next stage of growth', with
current group CEO, David Stalker, stepping back to take up an advisory role.
Enjoy building your business because the journey can be as good or better than the destination
was one takeaway of the industry titans’ panel on empire building, comprised of three industry
entrepreneurs.
Myzone is now available on smart watches, allowing Android and AppleWatch wearers to record
workouts without an additional device, and taking the tech company into the multi-billion dollar
smart watch market.
Myzone: featured in HCM and Fit Tech magazines
Show preview: Elevate 2026
Welcome to Elevate 2026
Specifier: Motivation matters
Heart-rate training and gamified technology enable
operators to create uplifting experiences that keep
members coming back for more, finds Julie Cramer
Sponsored: Myzone
Myzone is expanding its ecosystem
with the launch of Myzone Go
HCM People: Heather Mckee
Specifier: Data driven training
Gym goers have the power
to track and analyse every
aspect of their fitness
journey. Steph Eaves looks
at how data-driven products
can improve outcomes
Myzone
Tel: 0115 777 3333
Email: [email protected]
Address:
Suite 305,
Third Floor, Merchants Court,
21-23 Castle Gate,
Nottingham,
Nottinghamshire,
NG1 7AQ,
UK
Jason Worthy, CEO
Key personnel
Jay Worthy, global CEO
Jonathan Monks, director EMEA
Vahid B. Zadeh, CTO
Jonathan Monks, director EMEA
Vahid B. Zadeh, CTO
Key customers
The full diversity of fitness facilities around the world and millions of individuals
Plans for the next 12 months
To continue to evolve the Myzone ecosystem in line with the latest behaviour science, supporting operators and individuals to build and sustain healthy movement habits.
In 2026, three key innovations will advance this mission:
• Strength Tracking, expanding our effort-based model beyond cardio;
• Garmin integration, increasing accessibility through connected wearables; and
• Switch 2.0, enhancing comfort, accuracy and usability.
Together, these developments reinforce our focus on Motivation Technology (MoTech), enabling greater engagement, consistency and long-term behaviour change. Our goal remains to help more people stay motivated to move, while equipping gyms with tools to improve member retention and outcomes.
In 2026, three key innovations will advance this mission:
• Strength Tracking, expanding our effort-based model beyond cardio;
• Garmin integration, increasing accessibility through connected wearables; and
• Switch 2.0, enhancing comfort, accuracy and usability.
Together, these developments reinforce our focus on Motivation Technology (MoTech), enabling greater engagement, consistency and long-term behaviour change. Our goal remains to help more people stay motivated to move, while equipping gyms with tools to improve member retention and outcomes.
Testimonial
“Myzone’s not just a flashy screen. It’s motivation technology, community and a social platform working together to keep people engaged long term.
“There is clear correlation between high Myzone engagement and strong coaching participation. It also creates stronger retention because members feel part of a community and have that extra layer of accountability that keeps them coming back.”
– Donald DesPierre III, fitness manager, Anytime Fitness Clubs
“There is clear correlation between high Myzone engagement and strong coaching participation. It also creates stronger retention because members feel part of a community and have that extra layer of accountability that keeps them coming back.”
– Donald DesPierre III, fitness manager, Anytime Fitness Clubs
Testimonial
“We decided that we’d give every member a Myzone belt on joining and that it was an integral part of our ‘Thrive Welcome Process’. We did this because it was 100% in-line with our vision of helping more people be active and feel good.
“At Thrive, we use Myzone during every session to help effectively coach our members to get the most out of the session. That doesn’t mean always pushing, but rather educating effort levels and helping with recovery. It helps members understand how to effectively train for different types of sessions from personal training to our fitness classes.”
– Jon Kohn, co-founder, Thrive Gyms
“At Thrive, we use Myzone during every session to help effectively coach our members to get the most out of the session. That doesn’t mean always pushing, but rather educating effort levels and helping with recovery. It helps members understand how to effectively train for different types of sessions from personal training to our fitness classes.”
– Jon Kohn, co-founder, Thrive Gyms
Testimonial
“When people understand effort, it makes all the difference. When you say eight out of 10 to 30 people, every individual’s effort is different. When you learn about your own effort, you start to feel it in your body.
“That’s why I love using Myzone. We're also seeing our David Lloyd gym members using Myzone in the Pilates Reformer studio, too. Reformer is harder than it looks, and people are starting to see the benefits of a heart rate monitor within a wide variety of fitness training genres.
“We’ll all never go without it. I’ve got to get my MEPs!”
– Jodie Powell, group exercise supervisor, David Lloyd Raynes Park
“That’s why I love using Myzone. We're also seeing our David Lloyd gym members using Myzone in the Pilates Reformer studio, too. Reformer is harder than it looks, and people are starting to see the benefits of a heart rate monitor within a wide variety of fitness training genres.
“We’ll all never go without it. I’ve got to get my MEPs!”
– Jodie Powell, group exercise supervisor, David Lloyd Raynes Park
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