press release: Myzone
Gold company profile | Myzone
PRESS RELEASE
Myzone’s new White Paper to transform engagement through Motivation Technology
04 Dec 2025
Motivation Technology (MoTech) / Myzone
Global fitness technology leader Myzone has released its new free white paper, Motivation That Moves: The Science of Behaviour Change in Fitness, to shift the industry focus from traditional tracking tools to Motivation Technology (MoTech) that inspires movement.
Despite the huge popularity of wearables, apps and tracking devices, operators still face a fundamental challenge: keeping members engaged over the long term. Most new members drop out within the first 90 days, resulting in lost revenue and stagnant growth.
Jay Worthy, CEO, Myzone says: “The industry doesn’t have a data problem, it has a motivation problem. We’ve created this white paper to help operators keep members consistent. Consistency is the real currency in health and fitness. Without it, revenue, retention and engagement all suffer. Motivation Technology is the next step for our industry, bridging the gap between signing up and showing up.”
Drawing on the latest research with experts, operators and consumers, the white paper translates behavioural science into action. It includes insights into the psychology of motivation, strategies to influence behaviour and habit formation, and key takeaways for operators to drive engagement for long-term commercial growth.
Dr Heather McKee, Motivation Science Advisor at Myzone, says: “The future of fitness is motivation-led, not measurement-led. When movement is self-directed, progress is visible and effort is shared, people continue to participate. This is Motivation Technology. The outcome for operators is measurable retention; for members, it is sustainable change.”
Motivation That Moves helps operators reimagine technology not as a tracker, but as a behaviour-change engine. By focusing on motivation rather than measurement and prioritising connection, feedback and community, operators can create healthier members, build stronger communities and deliver sustainable commercial success.
Motivation That Moves is now available as a free download at: https://www.myzone.org/motech-whitepaper
More press releases and updates from Myzone:
A major new report from Myzone, the global leader in motivation technology for fitness,
reveals how motivation becomes habit and how that transformation drives member retention and
long-term business growth.
Myzone has been named one of the fitness industry’s top technology innovators at FIBO 2026,
earning recognition from the Fitness Industry Technology Council (FITC) for its leadership
in connected wearables and rapid evolution into a software-driven ecosys
Myzone has announced the launch of Switch 2. 0, the next evolution of its most versatile
wearable. Building on the success of the original Switch, the new device continues to give
users the freedom to wear their monitor three different ways - on the chest, arm or wrist -
while introducing a series of upgrades designed to enhance comfort, visibility and everyday
usability.
Myzone has unveiled three major product innovations at the HFA Show in San Diego,
introducing Strength Tracking, Garmin integration and Switch 2.0 as part of its expanding
Motivation Technology (MoTech) ecosystem.
Behaviour change specialist Dr Heather McKee has been announced as the inaugural keynote
speaker at active-net National, taking place at Eastwood Hall, Nottingham, on 26-27 March
2026.
Myzone: news from HCMmag.com and FitTechGlobal.com
HCM NEWS: Myzone launches Myzone Go – a solution informed by behavioural science to drive member retention
Myzone launches a new category today – Motivation Technology (Mo-Tech) – that transforms
the science of motivation into action and will help with member retention.
Wearable tech company, Myzone has created an advisory board to provide the business with
strategic insights on the trends and behaviours around the evolving landscape for wearables.
Myzone has appointed Vahid Zadeh, as its new chief technology officer to lead the company’s
tech development and expansion. He will work with chief digital officer, Leon Rudge.
Jason Worthy has been appointed group CEO of Myzone to lead the 'next stage of growth', with
current group CEO, David Stalker, stepping back to take up an advisory role.
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Myzone is now available on smart watches, allowing Android and AppleWatch wearers to record
workouts without an additional device, and taking the tech company into the multi-billion dollar
smart watch market.
Myzone: featured in HCM and Fit Tech magazines
Show preview: Elevate 2026
Welcome to Elevate 2026
Specifier: Motivation matters
Heart-rate training and gamified technology enable
operators to create uplifting experiences that keep
members coming back for more, finds Julie Cramer
Sponsored: Myzone
Myzone is expanding its ecosystem
with the launch of Myzone Go
HCM People: Heather Mckee
Specifier: Data driven training
Gym goers have the power
to track and analyse every
aspect of their fitness
journey. Steph Eaves looks
at how data-driven products
can improve outcomes
Myzone
Tel: 0115 777 3333
Email: [email protected]
Address:
Suite 305,
Third Floor, Merchants Court,
21-23 Castle Gate,
Nottingham,
Nottinghamshire,
NG1 7AQ,
UK
Jason Worthy, CEO
Key personnel
Jay Worthy, global CEO
Jonathan Monks, director EMEA
Vahid B. Zadeh, CTO
Jonathan Monks, director EMEA
Vahid B. Zadeh, CTO
Key customers
The full diversity of fitness facilities around the world and millions of individuals
Plans for the next 12 months
To continue to evolve the Myzone ecosystem in line with the latest behaviour science, supporting operators and individuals to build and sustain healthy movement habits.
In 2026, three key innovations will advance this mission:
• Strength Tracking, expanding our effort-based model beyond cardio;
• Garmin integration, increasing accessibility through connected wearables; and
• Switch 2.0, enhancing comfort, accuracy and usability.
Together, these developments reinforce our focus on Motivation Technology (MoTech), enabling greater engagement, consistency and long-term behaviour change. Our goal remains to help more people stay motivated to move, while equipping gyms with tools to improve member retention and outcomes.
In 2026, three key innovations will advance this mission:
• Strength Tracking, expanding our effort-based model beyond cardio;
• Garmin integration, increasing accessibility through connected wearables; and
• Switch 2.0, enhancing comfort, accuracy and usability.
Together, these developments reinforce our focus on Motivation Technology (MoTech), enabling greater engagement, consistency and long-term behaviour change. Our goal remains to help more people stay motivated to move, while equipping gyms with tools to improve member retention and outcomes.
Testimonial
“Myzone’s not just a flashy screen. It’s motivation technology, community and a social platform working together to keep people engaged long term.
“There is clear correlation between high Myzone engagement and strong coaching participation. It also creates stronger retention because members feel part of a community and have that extra layer of accountability that keeps them coming back.”
– Donald DesPierre III, fitness manager, Anytime Fitness Clubs
“There is clear correlation between high Myzone engagement and strong coaching participation. It also creates stronger retention because members feel part of a community and have that extra layer of accountability that keeps them coming back.”
– Donald DesPierre III, fitness manager, Anytime Fitness Clubs
Testimonial
“We decided that we’d give every member a Myzone belt on joining and that it was an integral part of our ‘Thrive Welcome Process’. We did this because it was 100% in-line with our vision of helping more people be active and feel good.
“At Thrive, we use Myzone during every session to help effectively coach our members to get the most out of the session. That doesn’t mean always pushing, but rather educating effort levels and helping with recovery. It helps members understand how to effectively train for different types of sessions from personal training to our fitness classes.”
– Jon Kohn, co-founder, Thrive Gyms
“At Thrive, we use Myzone during every session to help effectively coach our members to get the most out of the session. That doesn’t mean always pushing, but rather educating effort levels and helping with recovery. It helps members understand how to effectively train for different types of sessions from personal training to our fitness classes.”
– Jon Kohn, co-founder, Thrive Gyms
Testimonial
“When people understand effort, it makes all the difference. When you say eight out of 10 to 30 people, every individual’s effort is different. When you learn about your own effort, you start to feel it in your body.
“That’s why I love using Myzone. We're also seeing our David Lloyd gym members using Myzone in the Pilates Reformer studio, too. Reformer is harder than it looks, and people are starting to see the benefits of a heart rate monitor within a wide variety of fitness training genres.
“We’ll all never go without it. I’ve got to get my MEPs!”
– Jodie Powell, group exercise supervisor, David Lloyd Raynes Park
“That’s why I love using Myzone. We're also seeing our David Lloyd gym members using Myzone in the Pilates Reformer studio, too. Reformer is harder than it looks, and people are starting to see the benefits of a heart rate monitor within a wide variety of fitness training genres.
“We’ll all never go without it. I’ve got to get my MEPs!”
– Jodie Powell, group exercise supervisor, David Lloyd Raynes Park
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