CoverMe and Jobs in. Fitness partnership / PeopleImages, Shutterstock

CoverMe, the UK’s leading fitness workforce management and recruitment platform, has partnered with Jobs In. Fitness, the specialist executive search and advisory firm for the fitness and wellbeing sector, to give operators a single route to talent at every level – from frontline staffing to C-suite.

The collaboration unites two operator-built businesses that, between them, cover the full workforce lifecycle. CoverMe powers flexible staffing and workforce management at scale. Jobs In. Fitness secures the senior leaders, operators and specialists who drive long-term growth. Together they bridge the gap between operational workforce management and the strategic hires that determine whether a fitness business scales or stalls.

From frontline positions to leadership roles, the move helps fitness operators, boutique studios, health clubs and wellness brands attract, recruit and retain high performing teams, including:

• Senior leadership and executive appointments
• Club and regional management roles
• Fitness and operational leadership positions
• Marketing, Partnerships and Sales
• Personal trainers
• Group exercise instructors
• Swim teachers
• Wellness professionals
• Freelance and employed fitness staff

“We believe this partnership represents an important step towards creating a more connected workforce ecosystem for the fitness industry,” says Lou Crossland, chief commercial officer of CoverMe. “Successful fitness and wellbeing businesses need exceptional people at every level. This partnership allows us to offer operators a complete talent solution, connecting them with specialist expertise for senior leadership recruitment while continuing to support the recruitment and management of other professionals across their business.”

“Having built and scaled fitness businesses ourselves, we understand first hand that the right hire can transform a company, while the wrong hire can be incredibly costly in terms of time, culture and commercial performance,” says Héloïse Nangle, Co-founder, Jobs In. Fitness.

“This partnership brings together two complementary businesses that solve different parts of the same challenge. CoverMe supports operators with workforce management and flexible staffing, while Jobs In. Fitness helps businesses identify and secure the people who will drive long-term growth. By partnering with CoverMe, we're excited to be able to support clients across the full workforce lifecycle.”