Village aims to streamline all aspects of operations with the introduction of CoverMe / Village Hotel Club

Village Hotel Club is rolling CoverMe Fitness out across its health and wellness clubs to reduce unnecessary admin, improve compliance and free up managers to spend more time in member-facing roles.

The partnership follows a successful five-month pilot of the all-in-one team management platform at six Village Health and Wellness clubs. The trial highlighted the significant administrative burden faced by fitness and group exercise managers, who can spend at least eight hours a week (and up to 20) finding last-minute cover for classes.

Village is one of the UK’s leading hotel and leisure club brands with 34 sites. Offering modern fitness equipment, exercise classes and swimming pools, its health and wellness clubs serve more than 130,000 members.

Diana Wright, National Group Fitness Manager at Village, says: “CoverMe provides us with a single, centralised system to manage instructor cover and compliance across our leisure operation. It strengthens governance, improves visibility at club and national level, and ensures consistent standards are maintained while reducing operational risk.”

By introducing CoverMe across its estate, Village aims to streamline all aspects of operations, from improving team communication and making it quicker and easier to find cover to simplifying external audits by providing instant, on-screen access to compliance evidence. Going forwards, Village aims to use the platform to recruit more personal trainers into the business.

Lou Crossland, Chief Commercial Officer, CoverMe Fitness, says: “This partnership with Village Hotels will improve operational efficiency for managers and fitness teams. By replacing manual processes, we can reduce the hours spent on administration, allowing managers to focus on revenue-driving activities such as classes, sales and member engagement instead. This not only gives teams a better work-life balance, but improves the experience for members and ensures a more productive and sustainable way of working as the business grows.”

CoverMe Fitness supports operators with compliance, cover, recruitment, communication and rewards and recognition. The all-in-one team management solution is already trusted by more than 50 leading brands representing over 1,000 clubs and studios, including Virgin Active, GoodLife, Village Health Clubs and Spas, Lift Brands, PureGym, Arch Amenities, Serco and Total Fitness.