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press release: CoverMe Ltd

Gold company profile | CoverMe Ltd
PRESS RELEASE

CoverMe helps Snap Fitness find new pool of instructors in hours

13 Apr 2026
Within just three hours of CoverMe issuing a recruitment post, the club had interest from 31 qualified instructors / Snap Fitness

Snap Fitness Elephant & Castle has dramatically improved the way it manages instructor cover after adopting CoverMe, the specialist fitness team management platform. Within just three hours of CoverMe issuing a recruitment post, the club had interest from 31 qualified instructors.

The club, which offers 20 group exercise classes a week, had previously relied on WhatsApp to organise cover, a system that frequently proved difficult, according to Luana Souza, the club’s general manager.

“Our head trainer used a WhatsApp cover group, but the problem was that messages didn’t always reach me. That gap in communication made the process unreliable,” she says.

The facility has a core team of 12 instructors delivering its main timetable. Luana wanted to supplement this with a pool of vetted and qualified instructors to cover group exercise classes, especially for its seven signature classes. The results exceeded expectations. 

“CoverMe attracted instructors completely new to us as well as some from our sister sites. We now have a strong pool of instructors on our cover list. It’s been lovely to reconnect with those who have worked with us in the past. They already know the club setup and have great rapport with our members.”

The club is still actively recruiting through CoverMe. Plans include expanding its morning timetable to better serve parents after the school run and increasing its Friday offerings. The team are also using the platform to source new personal trainers.

“We’ve had a great experience with CoverMe. It’s made the whole process far more efficient and gives us real peace of mind knowing we now have a reliable pool of instructors we can call on whenever we need support,” she concludes.



More press releases and updates from CoverMe Ltd:
CoverMe, the UK’s leading fitness workforce management and recruitment platform, has partnered with Jobs In. Fitness, the specialist executive search and advisory firm for the fitness and wellbeing sector, to give operators a single route to talent at every level – from frontline staffing to C-suite.
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds.
Workforce operating system CoverMe has partnered with the much-loved International Fitness Showcase (IFS) 2026, one of the most popular events in the fitness calendar.
A new partnership between workforce operating system CoverMe Fitness and forward-thinking education provider FitIQ Education aims to address the ongoing disconnect between certification and work-ready fitness professionals.
Village Hotel Club is rolling CoverMe Fitness out across its health and wellness clubs to reduce unnecessary admin, improve compliance and free up managers to spend more time in member-facing roles.
CoverMe Ltd: news from HCMmag.com and FitTechGlobal.com
Barnsley Premier Leisure (BPL) has partnered with CoverMe Fitness to simplify instructor recruitment, team management and compliance across 10 sites.
At a time when the global mental health crisis is costing the economy $1 trillion annually in lost productivity, the very professionals promoting well-being are battling burnout, stress and administrative overload.
Lift Brands, owner of Snap Fitness, has partnered with CoverMe Fitness, the leading on- demand fitness team management and cover solution app, to set a new standard in compliance within the fitness industry.
CoverMe Fitness, the seamless, on-demand fitness team management and cover solution app, has launched an exclusive perks and discounts package for fitness professionals.
IDEA® Health & Fitness Association and CoverMe Fitness are proud to announce a strategic partnership to address some of the biggest challenges facing fitness professionals and the industry at large, which will launch at IDEA® World Convention in the US this week.
CoverMe Fitness, the studio management app for the fitness industry, has launched in Australia, with industry veteran Tony Zonato as managing director for the region.
CoverMe Ltd: featured in HCM and Fit Tech magazines
Supplier Showcase: CoverMe – Managing cover
East Dunbartonshire Leisure and Culture Trust has partnered with CoverMe to support its expanding group fitness programme
Supplier showcase: CoverMe: Total success
The CoverMe app has transformed class management for Total Fitness, with huge time savings, stronger compliance and better talent management
Insight: Future talent
How do we attract the next generation of group exercise instructors? Abi Harris asks what it will take to make the sector a compelling career choice
CoverMe Ltd
Tel: 07891 503525
Address: 5 Hyde Road , Paignton, Devon, TQ4 5BW, England
Louise Crossland, chief commercial officer
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press release: CoverMe Ltd

Gold company profile | CoverMe Ltd
PRESS RELEASE

CoverMe helps Snap Fitness find new pool of instructors in hours

13 Apr 2026
Within just three hours of CoverMe issuing a recruitment post, the club had interest from 31 qualified instructors / Snap Fitness

Snap Fitness Elephant & Castle has dramatically improved the way it manages instructor cover after adopting CoverMe, the specialist fitness team management platform. Within just three hours of CoverMe issuing a recruitment post, the club had interest from 31 qualified instructors.

The club, which offers 20 group exercise classes a week, had previously relied on WhatsApp to organise cover, a system that frequently proved difficult, according to Luana Souza, the club’s general manager.

“Our head trainer used a WhatsApp cover group, but the problem was that messages didn’t always reach me. That gap in communication made the process unreliable,” she says.

The facility has a core team of 12 instructors delivering its main timetable. Luana wanted to supplement this with a pool of vetted and qualified instructors to cover group exercise classes, especially for its seven signature classes. The results exceeded expectations. 

“CoverMe attracted instructors completely new to us as well as some from our sister sites. We now have a strong pool of instructors on our cover list. It’s been lovely to reconnect with those who have worked with us in the past. They already know the club setup and have great rapport with our members.”

The club is still actively recruiting through CoverMe. Plans include expanding its morning timetable to better serve parents after the school run and increasing its Friday offerings. The team are also using the platform to source new personal trainers.

“We’ve had a great experience with CoverMe. It’s made the whole process far more efficient and gives us real peace of mind knowing we now have a reliable pool of instructors we can call on whenever we need support,” she concludes.



More press releases and updates from CoverMe Ltd:
CoverMe, the UK’s leading fitness workforce management and recruitment platform, has partnered with Jobs In. Fitness, the specialist executive search and advisory firm for the fitness and wellbeing sector, to give operators a single route to talent at every level – from frontline staffing to C-suite.
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds.
Workforce operating system CoverMe has partnered with the much-loved International Fitness Showcase (IFS) 2026, one of the most popular events in the fitness calendar.
A new partnership between workforce operating system CoverMe Fitness and forward-thinking education provider FitIQ Education aims to address the ongoing disconnect between certification and work-ready fitness professionals.
Village Hotel Club is rolling CoverMe Fitness out across its health and wellness clubs to reduce unnecessary admin, improve compliance and free up managers to spend more time in member-facing roles.
CoverMe Ltd: news from HCMmag.com and FitTechGlobal.com
Barnsley Premier Leisure (BPL) has partnered with CoverMe Fitness to simplify instructor recruitment, team management and compliance across 10 sites.
At a time when the global mental health crisis is costing the economy $1 trillion annually in lost productivity, the very professionals promoting well-being are battling burnout, stress and administrative overload.
Lift Brands, owner of Snap Fitness, has partnered with CoverMe Fitness, the leading on- demand fitness team management and cover solution app, to set a new standard in compliance within the fitness industry.
CoverMe Fitness, the seamless, on-demand fitness team management and cover solution app, has launched an exclusive perks and discounts package for fitness professionals.
IDEA® Health & Fitness Association and CoverMe Fitness are proud to announce a strategic partnership to address some of the biggest challenges facing fitness professionals and the industry at large, which will launch at IDEA® World Convention in the US this week.
CoverMe Fitness, the studio management app for the fitness industry, has launched in Australia, with industry veteran Tony Zonato as managing director for the region.
CoverMe Ltd: featured in HCM and Fit Tech magazines
Supplier Showcase: CoverMe – Managing cover
East Dunbartonshire Leisure and Culture Trust has partnered with CoverMe to support its expanding group fitness programme
Supplier showcase: CoverMe: Total success
The CoverMe app has transformed class management for Total Fitness, with huge time savings, stronger compliance and better talent management
Insight: Future talent
How do we attract the next generation of group exercise instructors? Abi Harris asks what it will take to make the sector a compelling career choice
CoverMe Ltd
Tel: 07891 503525
Address: 5 Hyde Road , Paignton, Devon, TQ4 5BW, England
Louise Crossland, chief commercial officer
CoverMe Ltd video gallery:
Key personnel
Rosanna Tucker, co-founder and CEO
Beverlee Browne, co-founder and COO
Louise Crossland, chief commercial officer
Key customers
All venues, from boutique studios to big-box fitness sites, including:

• Virgin Active,
• Nuffield Health,
• Total Fitness,
• Goodlife, and
• Lift Brands.
Plans for the next 12 months
Our long-term vision extends into other vertical markets including padel centres, ski schools, golf centres, spa and wellbeing.

In the last 12 months we have expanded to the US and Australia and have recruited roles in EMEA.
Testimonial
“This is a fantastic concept and exactly what all class operators need to enhance efficiency, member satisfaction levels and avoid the frustration of classes being cancelled or changed at short notice.”

– John Treharne, founder, The Gym Group and executive chair and non-executive director, CoverMe
Testimonial
"We have found some amazing new instructors through the app, which we wouldn’t have discovered without using CoverMe."

– Virgin Active
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