Latest
issue
GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
The Leisure Media Company Ltd
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

features

Show preview: Get Elevated

The Elevate trade show and conference comes to London next month. HCM gives the low down on what to look out for

Published in Health Club Management 2024 issue 4
The event will showcase ideas, technology and innovation / photo: Shutterstock / sklyareek
The event will showcase ideas, technology and innovation / photo: Shutterstock / sklyareek
The newly-named Debate stage will be the hub for tackling industry topics

What is Elevate?
Elevate is the UK trade show dedicated to physical activity, fitness, and sports therapy.

Over the course of two days, more than 7,000 decision-makers representing gyms, studios, sport clubs, sports therapy practices, universities, personal training, schools and private practices convene with over 200 suppliers.

These suppliers showcase thousands of product innovations crafted to “elevate” the nation’s physical activity levels.

The event promises not only access to a vast array of cutting-edge products but also unparalleled networking opportunities and invaluable insights from over 200 expert speakers. This extraordinary event is made possible through the generous support of over 50 industry associations, media partners and NGOs.

The programme
For 2024, four key theatres return with refreshed identities and Elevate’s commitment to providing free education remains constant, maintaining Elevate as the most inclusive platform in the sector.

Debate
Formerly the Thought Leaders Conference, the newly-named Debate stage will be the hub for tackling the industry’s most pressing topics.

It will kick off with EuropeActive chair David Stalker, UKActive CEO, Huw Edwards and CIMSPA CEO, Tara Dillon asking if the picture of physical activity has changed.

This conference will host discussions on women in sport, the future of leadership, the pivot to health, the relationship between physical activity and obesity, as well as looking at both mental health and sustainability.

Generate
Previously known as The Business of Physical Activity, Generate will focus on the business of fitness, including retention strategies, AI integration, social media best practice, technology utilisation, staff recruitment and upskilling, how to use data and modernising facilities.

Collaborate
Formerly Activating the Nation, Collaborate will emphasise community engagement and health promotion. Topics will include the use of gamification, the importance of inclusive language, integrating fitness into healthcare, supporting those with long-term health conditions and mental health advocacy.

Accelerate
Previously Future Performance and Wellbeing, Accelerate will zoom in on optimising personal performance and wellbeing, exploring long-term behaviour change, sleep optimisation, menopause management, adaptogens, biomechanics, injury recovery, resilience and mindset development.

External Content 
In addition to our four Elevate-created theatres, we have a number of commercially-sponsored standalone theatres that are free to attend.

• Kidztivity will share engaging content to support children and young people in being active.

• Active Aquatics – presented by RLSS, Swim England and STA – will dive into aquatic fitness.

• Third Space will return with bespoke training for PTs and PT businesses.

• Heart Centred Business will help businesses increase revenues and smart marketing.

• Technogym will showcase the latest wellbeing trends.

• Quoox education will allow attendees to explore its software and solutions and join discussions on client challenges.

The Include Summit 
New for 2024 Elevate is proud to announce a strategic partnership with the Include Summit, a conference committed to promoting equity, diversity, and inclusion (EDI) in sport.

“By bringing a flavour of our content to Elevate, we hope to offer EDI awareness to attendees and to encourage them to come and join us at the Include Summit later this year in London,” says Include Summit co-founder, Gurmej Pawar.

Through this collaboration, Elevate will integrate four exclusive sessions curated by Include Summit into its educational offerings.

• Click here to view HCM's A-Z list of exhibitors

Welcome to Elevate 2024
Lucy Findlay-Beale, show director

Since its inception seven years ago, Elevate has served as a catalyst, uniting the worlds of physical activity, fitness and sports therapy in a collective pursuit of national health and wellbeing.

There’s been a notable surge in collaboration around education and standards, geared towards health, reflecting a concerted effort to support this agenda.

This increasingly connected approach shows the sector’s deepening understanding of its importance and power.

Elevate is the result of collaboration between sponsors, partners, exhibitors and speakers and their contributions have been instrumental in shaping and delivering this pivotal event.

Elevate remains the arena of opportunity, showcasing ideas, technology, and innovation from leading suppliers and thought leaders. We remain committed to accessibility, keeping registration free for professionals eager to connect, learn, be inspired and power the future of physical activity.

Lucy Findlay-Beale, show director

Elevate fast facts:

Dates: 12-13 June 2024
Venue: Excel, London halls 5-8
Train station: Custom House
More: www.elevatearena.com

CIMSPA CEO Tara Dillon will be a key speaker at the event / ELEVATE
CIMSPA CEO Tara Dillon will be a key speaker at the event / ELEVATE
More than 7,000 decision-makers are due to be in attendance / ELEVATE
More than 7,000 decision-makers are due to be in attendance / ELEVATE
EuropeActive chair David Stalker will take to the Debate stage / MyZone
EuropeActive chair David Stalker will take to the Debate stage / MyZone
https://www.leisureopportunities.co.uk/images/2024/30556_295417.jpg
The Elevate trade show and conference will be held at London’s Excel centre in June, with a fresh look for 2024. HCM takes a look
HCM magazine
Speaking on the LIFTS podcast recently, Xponential Fitness CEO Anthony Geisler said participation in studio cycling is down globally. Kath Hudson decided to investigate
HCM magazine
When a hefty round of investment coincided with the pandemic, the CEO of Midtown Athletic Clubs feared the company – founded by his grandfather – would go down on his watch. He talks to Kath Hudson about the pressure to keep the business afloat
HCM magazine
With the industry experiencing a huge swing towards strength training, researchers recommend continuing to make the case for cardio
HCM magazine
We have a fantastic opportunity in front of us to realise our vision of a happier and healthier world
HCM magazine
HCM People

Jen Holland

CEO: Edinburgh Leisure
Edinburgh Council will have a £143m budget shortfall by 2028/29 and so must find ways to become more efficient
HCM promotional features
Sponsored
Coaching workshops from Keith Smith and Adam Daniel have been designed to empower your team and transform your service
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
Francesca Cooper-Boden says health assessment services can boost health club retention
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter and more productive workforce, one membership at a time 
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
HCM promotional features
Latest News
The JD Gyms Group has completed a deal to acquire Simply Gym from Bay Leisure. ...
Latest News
Women’s health specialist, The Well HQ, has secured 'sweat equity' backing from Priya Oberoi, founder ...
Latest News
Peloton has secured a critical US$1bn five-year loan to shore up its finances. The loan ...
Latest News
Leisure Media has added another heavyweight to its line-up of CEOs for its inaugural HCM ...
Latest News
Empowered Brands has signed a deal with European staffless gym chain, Fit+, to be the ...
Latest News
Speaking to HCM for its 2024-2025 Handbook, which will be out next month, PureGym managing ...
Latest News
Leisure, lifestyle, wellness and entertainment growth investor, Imbiba, has invested in boutique gym brand, 1Rebel's ...
Latest News
Urban Gym Group will launch PILAT3S at ClubSportive in Amsterdam next month, to create a ...
Featured supplier news
Featured supplier news: Empower your team, transform your service – elevate with coaching workshops
In today's competitive fitness landscape, the key to success lies not only in providing exceptional facilities but also in cultivating meaningful interactions with members.
Featured supplier news
Featured supplier news: W3Fit EMEA’s innovative programme sets sail for Sardinia, Italy
Following a hugely successful event last year in Split, Croatia, W3Fit EMEA, is heading to the Chia Laguna resort in Sardinia from 8-11 October.
Company profiles
Company profile: Xplor Gym
Xplor Gym is an all-in-one gym management software with embedded payments & integrated access control ...
Company profiles
Company profile: GymNation
GymNation was created to provide a better kind of gym experience, one that builds strength ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Speedflex (Europe) Ltd. press release: Speedflex hosts networking golf day at Close House
Speedflex, renowned for its innovative approach to fitness, recently ventured into new territory by hosting its first-ever networking golf day at Close House, one of the most renowned golfing destinations in the UK.
Featured press releases
Wattbike Ltd press release: EXOS adds Wattbike to its supplier list
Wattbike, leaders in indoor cycling, is proud to announce that wattbike is now included as an official supplier with Exos, global experts in human performance and corporate wellbeing solutions.
Directory
Cryotherapy
Art of Cryo: Cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Snowroom
TechnoAlpin SpA: Snowroom
Lockers
Fitlockers: Lockers
Spa software
SpaBooker: Spa software
salt therapy products
Saltability: salt therapy products
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
06-06 Jun 2024
Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
20-22 Sep 2024
Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
10 Oct 2024
QEII Conference Centre, London,
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates

features

Show preview: Get Elevated

The Elevate trade show and conference comes to London next month. HCM gives the low down on what to look out for

Published in Health Club Management 2024 issue 4
The event will showcase ideas, technology and innovation / photo: Shutterstock / sklyareek
The event will showcase ideas, technology and innovation / photo: Shutterstock / sklyareek
The newly-named Debate stage will be the hub for tackling industry topics

What is Elevate?
Elevate is the UK trade show dedicated to physical activity, fitness, and sports therapy.

Over the course of two days, more than 7,000 decision-makers representing gyms, studios, sport clubs, sports therapy practices, universities, personal training, schools and private practices convene with over 200 suppliers.

These suppliers showcase thousands of product innovations crafted to “elevate” the nation’s physical activity levels.

The event promises not only access to a vast array of cutting-edge products but also unparalleled networking opportunities and invaluable insights from over 200 expert speakers. This extraordinary event is made possible through the generous support of over 50 industry associations, media partners and NGOs.

The programme
For 2024, four key theatres return with refreshed identities and Elevate’s commitment to providing free education remains constant, maintaining Elevate as the most inclusive platform in the sector.

Debate
Formerly the Thought Leaders Conference, the newly-named Debate stage will be the hub for tackling the industry’s most pressing topics.

It will kick off with EuropeActive chair David Stalker, UKActive CEO, Huw Edwards and CIMSPA CEO, Tara Dillon asking if the picture of physical activity has changed.

This conference will host discussions on women in sport, the future of leadership, the pivot to health, the relationship between physical activity and obesity, as well as looking at both mental health and sustainability.

Generate
Previously known as The Business of Physical Activity, Generate will focus on the business of fitness, including retention strategies, AI integration, social media best practice, technology utilisation, staff recruitment and upskilling, how to use data and modernising facilities.

Collaborate
Formerly Activating the Nation, Collaborate will emphasise community engagement and health promotion. Topics will include the use of gamification, the importance of inclusive language, integrating fitness into healthcare, supporting those with long-term health conditions and mental health advocacy.

Accelerate
Previously Future Performance and Wellbeing, Accelerate will zoom in on optimising personal performance and wellbeing, exploring long-term behaviour change, sleep optimisation, menopause management, adaptogens, biomechanics, injury recovery, resilience and mindset development.

External Content 
In addition to our four Elevate-created theatres, we have a number of commercially-sponsored standalone theatres that are free to attend.

• Kidztivity will share engaging content to support children and young people in being active.

• Active Aquatics – presented by RLSS, Swim England and STA – will dive into aquatic fitness.

• Third Space will return with bespoke training for PTs and PT businesses.

• Heart Centred Business will help businesses increase revenues and smart marketing.

• Technogym will showcase the latest wellbeing trends.

• Quoox education will allow attendees to explore its software and solutions and join discussions on client challenges.

The Include Summit 
New for 2024 Elevate is proud to announce a strategic partnership with the Include Summit, a conference committed to promoting equity, diversity, and inclusion (EDI) in sport.

“By bringing a flavour of our content to Elevate, we hope to offer EDI awareness to attendees and to encourage them to come and join us at the Include Summit later this year in London,” says Include Summit co-founder, Gurmej Pawar.

Through this collaboration, Elevate will integrate four exclusive sessions curated by Include Summit into its educational offerings.

• Click here to view HCM's A-Z list of exhibitors

Welcome to Elevate 2024
Lucy Findlay-Beale, show director

Since its inception seven years ago, Elevate has served as a catalyst, uniting the worlds of physical activity, fitness and sports therapy in a collective pursuit of national health and wellbeing.

There’s been a notable surge in collaboration around education and standards, geared towards health, reflecting a concerted effort to support this agenda.

This increasingly connected approach shows the sector’s deepening understanding of its importance and power.

Elevate is the result of collaboration between sponsors, partners, exhibitors and speakers and their contributions have been instrumental in shaping and delivering this pivotal event.

Elevate remains the arena of opportunity, showcasing ideas, technology, and innovation from leading suppliers and thought leaders. We remain committed to accessibility, keeping registration free for professionals eager to connect, learn, be inspired and power the future of physical activity.

Lucy Findlay-Beale, show director

Elevate fast facts:

Dates: 12-13 June 2024
Venue: Excel, London halls 5-8
Train station: Custom House
More: www.elevatearena.com

CIMSPA CEO Tara Dillon will be a key speaker at the event / ELEVATE
CIMSPA CEO Tara Dillon will be a key speaker at the event / ELEVATE
More than 7,000 decision-makers are due to be in attendance / ELEVATE
More than 7,000 decision-makers are due to be in attendance / ELEVATE
EuropeActive chair David Stalker will take to the Debate stage / MyZone
EuropeActive chair David Stalker will take to the Debate stage / MyZone
https://www.leisureopportunities.co.uk/images/2024/30556_295417.jpg
The Elevate trade show and conference will be held at London’s Excel centre in June, with a fresh look for 2024. HCM takes a look
Latest News
The JD Gyms Group has completed a deal to acquire Simply Gym from Bay Leisure. ...
Latest News
Women’s health specialist, The Well HQ, has secured 'sweat equity' backing from Priya Oberoi, founder ...
Latest News
Peloton has secured a critical US$1bn five-year loan to shore up its finances. The loan ...
Latest News
Leisure Media has added another heavyweight to its line-up of CEOs for its inaugural HCM ...
Latest News
Empowered Brands has signed a deal with European staffless gym chain, Fit+, to be the ...
Latest News
Speaking to HCM for its 2024-2025 Handbook, which will be out next month, PureGym managing ...
Latest News
Leisure, lifestyle, wellness and entertainment growth investor, Imbiba, has invested in boutique gym brand, 1Rebel's ...
Latest News
Urban Gym Group will launch PILAT3S at ClubSportive in Amsterdam next month, to create a ...
Latest News
The American Council on Exercise has appointed Dr Cedric Bryant as its new CEO. Bryant ...
Latest News
Sport England’s This Girl Can team has launched a new campaign, Let’s Get Out There, ...
Latest News
Improving physical strength and fitness, mental health and confidence are the main reasons for joining ...
Featured supplier news
Featured supplier news: Empower your team, transform your service – elevate with coaching workshops
In today's competitive fitness landscape, the key to success lies not only in providing exceptional facilities but also in cultivating meaningful interactions with members.
Featured supplier news
Featured supplier news: W3Fit EMEA’s innovative programme sets sail for Sardinia, Italy
Following a hugely successful event last year in Split, Croatia, W3Fit EMEA, is heading to the Chia Laguna resort in Sardinia from 8-11 October.
Company profiles
Company profile: Xplor Gym
Xplor Gym is an all-in-one gym management software with embedded payments & integrated access control ...
Company profiles
Company profile: GymNation
GymNation was created to provide a better kind of gym experience, one that builds strength ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Speedflex (Europe) Ltd. press release: Speedflex hosts networking golf day at Close House
Speedflex, renowned for its innovative approach to fitness, recently ventured into new territory by hosting its first-ever networking golf day at Close House, one of the most renowned golfing destinations in the UK.
Featured press releases
Wattbike Ltd press release: EXOS adds Wattbike to its supplier list
Wattbike, leaders in indoor cycling, is proud to announce that wattbike is now included as an official supplier with Exos, global experts in human performance and corporate wellbeing solutions.
Directory
Cryotherapy
Art of Cryo: Cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Snowroom
TechnoAlpin SpA: Snowroom
Lockers
Fitlockers: Lockers
Spa software
SpaBooker: Spa software
salt therapy products
Saltability: salt therapy products
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
06-06 Jun 2024
Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
20-22 Sep 2024
Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
10 Oct 2024
QEII Conference Centre, London,
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Partner sites