Health Club Management magazine
2013 issue 3
3. Editor's letter: Let's be clear
The sector must strike a balance between specificity at an individual level and consistent, fad-free messages in mass communication, says Kate Cracknell
6. Letters: Write to reply
The fitness industry is struggling to collect robust retention data, says Dr Paul Bedford
8. News round-up:
Nuffield completes an £8m revamp of its wellbeing centres, while DLL opens its second DL Studio site
16. International news:
SATS opens a CrossFit 'club in club' concept, while women-only NuYu opens its first site in Saudi Arabia
18. People news: people Profile - Rachel Davies
Rachel Davies talks about being a Nuffield Health mentor
20. IHRSA update:
How to maximise your media impact, plus new features on the IHRSA app in time for this month's Annual Convention & Trade Show
24. ukactive update:
CEO David Stalker reports on the growth of ukactive's operator-driven benchmarking tool
26. Competitive edge:
Get ready for Red Nose Day on 15 March, or take a green charity bike ride to the New Forest in April
28. Everyone's talking about...: Gym floor skill sets
Do we still need people with fitness know-how on the gym floor, or are soft skills more important?
30. Interview: Chuck Runyon
The CEO and co-founder of Anytime Fitness talks to Kate Cracknell about incentivising healthy living and the company's expansion plans
36. Resistance equipment: The resistance movement
With free weights, functional and bodyweight training the new trend, is there still room for fixed kit? Julie Fisher asks a panel of experts
40. Residential gyms: Fitness finds a new home
Residential developers are incorporating wellbeing facilities in their schemes to enhance exclusivity and add value, reports Neena Dhillon
46. PT models: Getting personal
Personal training has proved a tough nut to crack for many operators, but there are some notable success stories from around the world
50. Pilates: Trending now?
Pilates failed to appear in the ACSM's top 20 trends for the third year running. Kate Cracknell asks why
54. Consumer research: Polarising nation
Did the Olympics have any impact on participation levels among the general public? Mike Hill reports on the latest HAFOS findings
58. Sports science: Appliance of science
The Sports Science Institute of South Africa's Brent Walsh discusses the work of this unique facility
62. Exercise & ageing: An untapped market
Colin Milner outlines guidelines for operators that want to better cater for the older population
66. sporta report: Local touch
A round-up of community projects being delivered by sporta members in the north-west of England
70. Drinks: fitness-kit.net special
New product launches from MiTonics and Britvic, and a rugby heroes campaign for Lucozade Sport
72. FIBO 2013: Show preview
From the Ruhr to the Rhine, this year's FIBO convention moves from its original base in Essen to Cologne in Germany
74. Heart rate training: Staying upbeat
The latest heart rate monitors are increasingly user-friendly – so how can operators best use the data they produce to improve motivation levels among members?
83. Lightweights:
The Champ or Cramp uphill ski race takes place in the Alps, and why rock, not pop, music is the first choice for exercisers
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Opinion
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“Data-driven businesses are some of today’s greatest global success stories, providing
blueprints for success. ”
Opinion
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“Evidence suggests that over many years personal trainers have been forced to leave the
fitness industry because employment patterns are erratic, earnings are inconsistent and it
is difficult to build up value needed to secure an appropriate lifestyle.”
Featured supplier news
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in
digital management solutions, to create the new JP4 app, a premium 12-week personal health
and fitness transformation programme that takes the user on a journey of change through four
key elements of health.
Featured supplier news
Dormy House, a luxurious boutique hotel and spa in the heart of the Cotswolds, has expanded
its premium offer with the refurbishment of its two fitness suites, incorporating the
latest, fully connected gym equipment from Matrix Fitness.
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Throwdown® creates opportunities to push boundaries by enabling everyone to reach their peak performance. Read more
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