Health Club Management magazine
2013 issue 3
3. Editor's letter: Let's be clear
The sector must strike a balance between specificity at an individual level and consistent, fad-free messages in mass communication, says Kate Cracknell
6. Letters: Write to reply
The fitness industry is struggling to collect robust retention data, says Dr Paul Bedford
8. News round-up:
Nuffield completes an £8m revamp of its wellbeing centres, while DLL opens its second DL Studio site
16. International news:
SATS opens a CrossFit 'club in club' concept, while women-only NuYu opens its first site in Saudi Arabia
18. People news: people Profile - Rachel Davies
Rachel Davies talks about being a Nuffield Health mentor
20. IHRSA update:
How to maximise your media impact, plus new features on the IHRSA app in time for this month's Annual Convention & Trade Show
24. ukactive update:
CEO David Stalker reports on the growth of ukactive's operator-driven benchmarking tool
26. Competitive edge:
Get ready for Red Nose Day on 15 March, or take a green charity bike ride to the New Forest in April
28. Everyone's talking about...: Gym floor skill sets
Do we still need people with fitness know-how on the gym floor, or are soft skills more important?
30. Interview: Chuck Runyon
The CEO and co-founder of Anytime Fitness talks to Kate Cracknell about incentivising healthy living and the company's expansion plans
36. Resistance equipment: The resistance movement
With free weights, functional and bodyweight training the new trend, is there still room for fixed kit? Julie Fisher asks a panel of experts
40. Residential gyms: Fitness finds a new home
Residential developers are incorporating wellbeing facilities in their schemes to enhance exclusivity and add value, reports Neena Dhillon
46. PT models: Getting personal
Personal training has proved a tough nut to crack for many operators, but there are some notable success stories from around the world
50. Pilates: Trending now?
Pilates failed to appear in the ACSM's top 20 trends for the third year running. Kate Cracknell asks why
54. Consumer research: Polarising nation
Did the Olympics have any impact on participation levels among the general public? Mike Hill reports on the latest HAFOS findings
58. Sports science: Appliance of science
The Sports Science Institute of South Africa's Brent Walsh discusses the work of this unique facility
62. Exercise & ageing: An untapped market
Colin Milner outlines guidelines for operators that want to better cater for the older population
66. sporta report: Local touch
A round-up of community projects being delivered by sporta members in the north-west of England
70. Drinks: fitness-kit.net special
New product launches from MiTonics and Britvic, and a rugby heroes campaign for Lucozade Sport
72. FIBO 2013: Show preview
From the Ruhr to the Rhine, this year's FIBO convention moves from its original base in Essen to Cologne in Germany
74. Heart rate training: Staying upbeat
The latest heart rate monitors are increasingly user-friendly – so how can operators best use the data they produce to improve motivation levels among members?
83. Lightweights:
The Champ or Cramp uphill ski race takes place in the Alps, and why rock, not pop, music is the first choice for exercisers
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Featured supplier news
The design and construction of a group fitness or exercise studio can have a big impact on the success of
your gym.
Featured supplier news
Physical Company, a specialist equipment supplier based in the UK, has celebrated its thirtieth
anniversary.
Opinion
promotion
“As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.”
“An ever-increasing number of Brits are engaging in sporting events, setting themselves
goals and looking to increase their fitness levels....”
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