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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Gold company profile

Everyone Active

Colin Jackson at opening of Sapphire Ice and Leisure
Rebecca Adlington at new centre opening
Everyone Active team at K2 Crawley
What we can do for you
Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Everyone Active manages 200 leisure facilities and cultural services in partnership with more than 60 different local authorities nationwide.

Key services
Our aim is to get communities active, engaged and entertained through our wide-ranging activities and services that include, sports, coaching, culture, events, health and happiness. We manage a vast range of indoor and outdoor facilities including swimming pools, spas, sports halls, squash courts, studios, fitness suites, climbing walls, cafes, golf courses, athletics stadia and sports pitches.

case study: East Staffordshire Borough Council, East Region
Starting on 1st February 2019, the 10-year contract included the delivery of £1.8m capital development schemes within the first twelve months of the contract.

The works comprised a full refurbishment of Meadowside Leisure Centre and part refurbishment of Uttoxeter Leisure Centre and creating a brand new 35 station fitness at Shobnall Leisure Complex. The investment was targeted to significantly refurbish the existing life-expired facilities.

The scheme at Meadowside Leisure Centre consisted of a major internal redesign and refurbishment of major activity spaces finalised with both a brand new 120 station fitness suite and soft play and climbing centre, creating a fantastic activity hub in the centre of the town.

The recent investment into the facility has ensured that the Council met its objective of offering Value for money services, identified in their Corporate plan. These new and diverse activities on offer have created more opportunities for the residents of East Staffordshire to participate in sport and recreation and improve their health and well-being.

Post refurbishment and within the first three months of Playworld opening, we saw an increase in both participation (up to 10,500) and revenue within the centre.

Within twelve month all remaining phase of capital investment came to fruition and the Authority now has three modern leisure centres which support the local community in becoming more active. The increase in leisure provision, facilities and services, including a brand-new fitness Suite at Shobnall Leisure Complex has assisted in meeting the needs of a growing community.

With the completion of all projects in 2019/20, the remaining years of the operating Contract promise to be very successful with a key factor of this success being the capital development schemes delivered by Everyone Active.
case study: Dacorum Borough Council, South-East Region
Starting on 1st April 2018 this 10-year contract included the delivery of the £1.5 million Hemel Hempstead Leisure Centre refurbishment to be completed within the first 12 months of the contract.

The investment was targeted to significantly upgrade and modernise the exiting fitness and changing facilities and significantly improve the Health and Well-being opportunities to the residents of Dacorum.

The scheme consisted of an internal redesign and refurbishment of a fitness suite which was separated into two different spaces. By building a mezzanine floor we were able to create one large fitness space and improve the environment significantly. Together with a state of the art 150 station fitness suite the works delivered fully refurbished aerobic studio, mind and body studio, a new group cycling studio, top of the range dry changing rooms, modernised café and social space, and refurbishment of reception and circulation areas. This creating a fantastic activity hub for all ages of the community.

The investment into the facility has ensured that Dacorum Borough Council and Everyone Active continue to deliver a service to all the residents at an affordable price, whilst increasing participation and reducing inactivity across the borough. The in-reach and outreach programmes have seen an increase in participation and an improvement of health and well-being.

Key Outcomes
Following the completion of the development programme by September 2018, Everyone Active – Hemel Hempstead has delivered the following key performance outcomes for the contract:

• Attendance increase of 32%
• Membership increase of over 600
• Quest Plus: Excellent
• Attrition average of only 4.3%
• An average internal Health and Safety audit score of 97%
• Successful Open Day with Olympian Max Whitlock, over 3,000 customers engaged and we received positive community support on the day.
case study: Somerset West and Taunton Council, West Region
A £1.2m facility investment programme across five regional facilities. Completed at the beginning of November 2019, with key achievements, including:

• Generated 11,000 Everyone Active Card holders - allowing us to effectively and efficiently communicate with users, and target market areas of low usage communities/areas
• Increased fitness memberships by more than 300 (total 3,806)
• Increased swimming lesson pupils by 150 per week (total 2,188)
• GP referral participation has increased to 447 participants, an increase of 20%.

The Toning Suite at Blackbrook formed a key part of the refurbishment work, focused on two of the Council’s target population groups – older adults and inactive people. The facility has 263 members, attendance has increased to over 840 visits per month, and attendance by males has increased by 400% since August 2019.

Specialised rehabilitation sessions including those for Parkinson’s, Cardiac Rehabilitation, Phase 4, Escape Pain (for those with long term knee or hip pain), circuits and gym-based circuits and a seated Pilates class. These sessions reduce social isolation which has enabled new friendships to form with the participants.

Partnership Working
We worked with a range of partners to support local community events and activities, including:

• The Autumn Walk Well programme in 2019 – encouraging older adults to keep active during colder months. 10 walks are now available weekly, regularly attracting between 90 and 110 people
• Musgrove Park Hospital – Beacon Centre, where we regularly attend their moving on days, for patients who have recently finished cancer treatment and provide information about our GP referral programme and other opportunities to participate in walks or centre based activities.
• ‘Community One Team’ – a wide range of organisations to support vulnerable communities by delivering activities such as the ‘Wacky Wednesday’ community holiday play day.
• Launched the EA Sporting Champions programme, which helps support 10 local athletes across the District.
Everyone Active video gallery:
Plans for the next 12 months
We will be working closely with our local authority clients and other partners to give confidence to our customers that they can safely return to our leisure facilities following the pandemic.

We will be working hard to re-establish the activity plans, coaching courses and tuition programmes which have been stalled by the pandemic, and we will focus closely on the commercial performance of the business to ensure we return to a sustainable financial model before the end of the year.
Key personnel
David Bibby, Managing Director
Pete Williams, Business Development Director
Ben Beevers, Group Development Director
Key customers
Our key customers are local authorities including district, borough, city and county councils.
Testimonial
“To successfully deliver on their contract bid, clear and robust mobilisation plans were developed and presented that gave us as a council, assurance that the contract was in safe hands. SLM was proactive throughout this stage and continues to be forward-thinking and progressive in its approach with us as its client.”
– Steve Hughes, Project Manager, Somerset West & Taunton Council
updates & press releases
03 Sep 2021
Everyone Active helping to supply sports kit to youngsters
Local leisure provider Everyone Active is playing its part in helping get sports kit to youngsters, by supporting local BBC radio stations ‘Make a Difference’ – ‘Kit Out The Nation’ campaign.

Everyone Active, which runs over 200 leisure centres in partnership with more than 60 local authorities, will take part in the month-long initiative from Saturday, September 4 until Saturday, October 2.

The BBC is working with a host of partners around the country and the aim of the campaign is to take in unwanted, good-condition sports kit and equipment and distribute it to children and teenagers who need it.

The scheme comes in the wake of Sport England data published by the Department for Culture, Media and Sport Select Committee in July, which showed 100,000 fewer children met the recommended level of activity in 2020 than in 2019.

A contributing issue is the access to sport and exercise because of the affordability of kit, a situation compounded by the pandemic.

As part of its commitment to encouraging activity in the local community, award-winning provider Everyone Active will be staging collections at over 70 centres. Kit will then be distributed to eligible local schools and clubs.

Everyone Active’s group development director, Ben Beevers, said: “We are very proud to support this initiative and hope it helps children and teenagers from all backgrounds in the UK to get active.

“We would encourage members of the community to dig out unwanted kit and equipment and drop it off at their nearest participating Everyone Active centre.

“It is so easy to take part and will make a big difference to the lives of young people in the local area.”

Chris Burns, Head of Audio and Digital for BBC England said “Make a Difference’ has been a phenomenal success during lockdown and I am proud that all 39 local BBC radio station will be involved in helping young people get access to sports kit and equipment they need to get fit and stay healthy through ‘Kit Out he Nation’.”

To find out more about how to get involved and which Everyone Active sites are participating, visit www.everyoneactive.com/promotion/kit-out-the-nation/
23 Jun 2021
Leisure centres open their doors for free in aid of Armed Forces Day
Service men and women across the country are being invited to get active for free at Everyone Active centres in celebration of Armed Forces Day.

Leisure operator Everyone Active is offering members of the Armed Forces complimentary access to its over 200 leisure facilities nationwide on Saturday 26 June and Sunday 27 June. The goodwill gesture has been made to mark Armed Forces Day, which takes place on Saturday 26 June 2021.

This weekend, all those who serve in the Armed Forces will be granted free-of-charge access to the gyms and swimming pools in Everyone Active centres across the country.

There are currently 198,880 UK Service Personnel. Armed Forces Day is an opportunity for the nation to show their support for these service men and women and their families, as well as veterans and reservists.

David Bibby, managing director at Everyone Active, said: “We work with hundreds of communities across the country and we’re determined to support the people who live within them, including the service men and women.

“This initiative helps us to show our appreciation for their brilliant work. By offering them access to our centres, whether it’s a workout in the gym, a few leisurely lengths of the swimming pools or spending quality times with their loved ones during our family fun swims, we hope they are able to take advantage of the wealth of activities we offer.”

All Armed Forces personnel will be required to present proof of service at their chosen Everyone Active centre. They will also need to fill in the necessary Health & Safety forms and watch the online induction before being granted free access.
08 Jun 2021
Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.

Everyone on Demand is set to relaunch with a total of eight content partners; WithU, Les Mills and EXi have been retained for a second year, and five new partners have been added. New deals have been signed with Mindshine, the #1 self-coaching app, and tech company Trion who use AI to deliver personalised workouts. The Ride by Keiser has been added to the platform to offer cycle classes at home. Finally a new deal has been struck with SH1FT fitness, the upcoming group exercise solution, founded by industry expert Will Brereton. Everyone Active has also added their own premium workout content, EA Series.

Technical enhancements have also been made with all users now accessing the service via the Everyone Active app.

To help members navigate the enhanced content selection the apps have been organised into categories including fitness, group exercise, PT, wellness and prescribed exercise. The additional of a wellness element was important for the operator; “As we get back to a more normal world, 40 per cent of adults report concerns about their post-COVID health and fitness, with an average of 30 per cent also concerned about their mental and emotional wellbeing*. The new look Everyone on Demand is designed to support our customers total wellbeing,” explains Duncan Jefford, Everyone Active’s Regional Director who led the project.“

When it first launched in May 2020, Everyone on Demand quickly proved its worth as a valuable part of Everyone Active’s product arsenal and the operator has spent the last 6 months reviewing the popularity of the content as well as the opportunities to reach more members with a wider variety of partners. The new-look platform launches with the tag-line Wellness, Whenever, Wherever.

“We’ve sought the best partners from all around the world to dramatically enhance the offering, creating something truly market leading. Everyone on Demand is now a 360-degree support solution providing access to all the health and wellbeing content our customers need, from fitness, to PT to mindfulness, whenever and wherever they want it,” adds Jefford.

The platform will continue to be free for existing members, with new members choosing to bolt it on, for a monthly fee of £5. Everyone on Demand can also be accessed independently for £9.99 a month.

Everyone on Demand features:

WithU – Over 1000 immersive workouts, led by world-class personal trainers, via audio coaching and a 3D avatar.

Les Mills Content – Over 100 classes from Les Mills most popular formats including BODYCOMBAT, BODYPUMP, BODYATTACK and BODYBALANCE, CORE and GRIT.

Mindshine – the #1 self-coaching app. 180 mental fitness exercises, scientifically proven to boost confidence, productivity and happiness.

SH1FT - Smart high intensity functional training for all fitness levels. Over 100 classes in 4 formats, set to redefine group fitness.

Trion - The world’s most advanced personal training app, Trion uses AI to assess fitness and design a personalised programme.

The Ride by Keiser - At-home classes from the experts at Keiser, accessible on any indoor bike.

EXi - NHS-approved app which prescribes an exercise programme based on your own personal health history, graduated over 12 weeks.

EA Series – Everyone Active’s own production of nine group fitness and gym-based classes.
11 May 2021
Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.

The figure represents the non-market economic, social and environmental value of the organisation – and is equivalent to £367 per customer.

Using Everyone Active member data, the Social Value Calculator (SVC), developed by 4global in partnership with Sheffield Hallam University and Experian, determined the social value created by investment in sport and physical activity.

Data generated from 206 Everyone Active sites and more than 930,000 users hitting the SV threshold*, revealed the savings generated across four key areas – improved health, improved subjective wellbeing, increased educational attainment and reduced crime.

SOCIAL VALUE GENERATED

IMPROVED HEALTH: £52,005,503
IMPROVED SUBJECTIVE WELLBEING: £282,579,808
INCREASED EDUCATIONAL ATTAINMENT: £6,876,923
REDUCED CRIME: £279,972
TOTAL: £341,742,20


Given the impact of the pandemic in 2020 and 2021, the reopening of leisure centres provides an opportunity for leisure operators to regenerate savings through their services and to support the health, wellbeing and educational attainment of the nation.

Discussing the importance of the months ahead, Everyone Active business development director, Pete Williams, said: “In a period where we’re pleased to have reopened our centres to members and customers, we’re also aware of the impact the past 13 months had on the physical and mental wellbeing of people across the country.

“Therefore, over the coming months, it’s crucial we continue to rebuild customer confidence and reconnect with the communities in which we operate.

Dr Steve Mann, director at 4global, said: “At 4global, we believe in the life-changing powers of physical activity, in terms of the benefit to physical and mental health.

“As one of the leading operators in this area, we are proud to support Everyone Active in the measurement and analysis of social value across the country, evidencing the huge societal benefit generated in leisure facilities and through ongoing programmes.”
Everyone Active: news from HCMmag.com and FitTechGlobal.com
Everyone Active has expanded its digital fitness platform, Everyone on Demand, with the addition of four new content partners.
Leisure centre operator Everyone Active has formed a partnership with WW (formerly called Weight Watchers), which will see the two combining their exercise and dietary services.
Everyone Active is offering a month’s free trial of its digital Everyone On Demand service to every member of the general public.
Gyms, health clubs and leisure centres will be able to open their doors when the current lockdown measures in England come to an end on 2 December.
More than 100 sport and physical activity bodies have sent a letter to UK Prime Minister Boris Johnson, urging him to give the sector a central role in the nation’s COVID-19 recovery plans.
Leisure operator Everyone Active has launched a new digital offering, to run alongside its bricks and mortar operations.
Everyone Active: featured in HCM and Fit Tech magazines
Everyone’s talking about: The bounceback
Booming membership sales, busy suburban clubs and members visiting during the working day. Operators are reporting it’s good to be back. Kath Hudson finds out what business has been like since the re-set button was pressed
Talking Point: Weight loss
Consumer research has shown a population-wide surge in interest in reducing lockdown weight gain and getting fitter. Is the industry ready and willing to put its hand up to help people with weight loss? Kath Hudson reports
Ask an expert: Group exercise
In spite of having met all government-agreed, COVID-secure operating standards, group exercise has had a rough ride during the pandemic, being closed more than gyms. HCM asks why this is and what can be done about it
Supplier showcase: Speedflex: Thriving together
Speedflex has created a synergistic partnership with Everyone Active to deliver a new boutique concept – FORTIS Powered by Speedflex
Coronavirus: Pivot to digital
The coronavirus pandemic has inspired a huge pivot to digital right across the industry, from sole traders to large chains and trusts. Kath Hudson looks at some of the offerings pulled together in lightning fast time to keep members active and sane
Coronavirus: In this together
As clubs were ordered to close, one logical response was to freeze memberships, despite the financial difficulties it would cause. However, many operators found their community was willing to support them, as Kath Hudson reports
Everyone Active
Tel: 01455 890 508
Address: 2 Watling Drive, Sketchley Meadows , Hinckley, Leicestershire, LE10 3EY, England
David Bibby, Managing Director
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HCM Magazine
Running
Running booms when health clubs and gyms are closed. Could this enthusiasm result in treadmill training becoming the new spinning? Kath Hudson reports
HCM Magazine
Tokyo Olympics
GLL is best known for running leisure facilities on behalf of local authorities across the UK, but a lesser-known part of its remit is its GLL Sport Foundation which supports Olympic hopefuls. Liz Terry finds out more
HCM Magazine
Policy
Generations rarely have the opportunity to reset public opinion and effect behaviour change for good, but post-pandemic two unequal movements with a lot in common will be the focus of governments, says David Minton
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Sponsored
Billed as the ‘2021 Experience Tour’, Egym has taken its connected gym floor experience on the road around the UK
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Sponsored
Les Mills is launching a new digital network called Les Mills Connect to help clubs build back better and emerge from the pandemic with a stronger business
HCM Magazine
Sponsored
Andy Janes and Jamie Whisken explain the vision behind R1SE Bournemouth, and why Technogym was their choice of partner in delivering their unique fusion boutique
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Everyone’s talking about
Booming membership sales, busy suburban clubs and members visiting during the working day. Operators are reporting it’s good to be back. Kath Hudson finds out what business has been like since the re-set button was pressed
HCM Magazine
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Life Fitness introduces Integrity SL, the next-generation LED console with intuitive functionality and digital connectivity
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HCM People

Colin Waggett

CEO, Third Space
We first started talking to KSL over two years ago, so this was not a rushed partnership
HCM magazine
Dr Davina Deniszczyc talks us through the findings of the first Nuffield Healthier Nation Index, which has benchmarked activity levels and attitudes to exercise among the UK population
Featured supplier news
Featured supplier news: Will your business last without digital transformation?
During the pandemic, a digital transformation took off faster than anyone could have predicted with meetings in person cancelled and millions working from home.
Featured supplier news
Featured supplier news: Technogym awarded “Supplier of the year” at ukactive awards 2021
The best in class of the physical activity sector have been revealed at the ukactive Awards 2021.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
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Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
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15-16 Jun 2022
ExCeL London, London, United Kingdom
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01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

Gold company profile

Everyone Active

Colin Jackson at opening of Sapphire Ice and Leisure
Rebecca Adlington at new centre opening
Everyone Active team at K2 Crawley
What we can do for you
Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Everyone Active manages 200 leisure facilities and cultural services in partnership with more than 60 different local authorities nationwide.

Key services
Our aim is to get communities active, engaged and entertained through our wide-ranging activities and services that include, sports, coaching, culture, events, health and happiness. We manage a vast range of indoor and outdoor facilities including swimming pools, spas, sports halls, squash courts, studios, fitness suites, climbing walls, cafes, golf courses, athletics stadia and sports pitches.

case study: East Staffordshire Borough Council, East Region
Starting on 1st February 2019, the 10-year contract included the delivery of £1.8m capital development schemes within the first twelve months of the contract.

The works comprised a full refurbishment of Meadowside Leisure Centre and part refurbishment of Uttoxeter Leisure Centre and creating a brand new 35 station fitness at Shobnall Leisure Complex. The investment was targeted to significantly refurbish the existing life-expired facilities.

The scheme at Meadowside Leisure Centre consisted of a major internal redesign and refurbishment of major activity spaces finalised with both a brand new 120 station fitness suite and soft play and climbing centre, creating a fantastic activity hub in the centre of the town.

The recent investment into the facility has ensured that the Council met its objective of offering Value for money services, identified in their Corporate plan. These new and diverse activities on offer have created more opportunities for the residents of East Staffordshire to participate in sport and recreation and improve their health and well-being.

Post refurbishment and within the first three months of Playworld opening, we saw an increase in both participation (up to 10,500) and revenue within the centre.

Within twelve month all remaining phase of capital investment came to fruition and the Authority now has three modern leisure centres which support the local community in becoming more active. The increase in leisure provision, facilities and services, including a brand-new fitness Suite at Shobnall Leisure Complex has assisted in meeting the needs of a growing community.

With the completion of all projects in 2019/20, the remaining years of the operating Contract promise to be very successful with a key factor of this success being the capital development schemes delivered by Everyone Active.
case study: Dacorum Borough Council, South-East Region
Starting on 1st April 2018 this 10-year contract included the delivery of the £1.5 million Hemel Hempstead Leisure Centre refurbishment to be completed within the first 12 months of the contract.

The investment was targeted to significantly upgrade and modernise the exiting fitness and changing facilities and significantly improve the Health and Well-being opportunities to the residents of Dacorum.

The scheme consisted of an internal redesign and refurbishment of a fitness suite which was separated into two different spaces. By building a mezzanine floor we were able to create one large fitness space and improve the environment significantly. Together with a state of the art 150 station fitness suite the works delivered fully refurbished aerobic studio, mind and body studio, a new group cycling studio, top of the range dry changing rooms, modernised café and social space, and refurbishment of reception and circulation areas. This creating a fantastic activity hub for all ages of the community.

The investment into the facility has ensured that Dacorum Borough Council and Everyone Active continue to deliver a service to all the residents at an affordable price, whilst increasing participation and reducing inactivity across the borough. The in-reach and outreach programmes have seen an increase in participation and an improvement of health and well-being.

Key Outcomes
Following the completion of the development programme by September 2018, Everyone Active – Hemel Hempstead has delivered the following key performance outcomes for the contract:

• Attendance increase of 32%
• Membership increase of over 600
• Quest Plus: Excellent
• Attrition average of only 4.3%
• An average internal Health and Safety audit score of 97%
• Successful Open Day with Olympian Max Whitlock, over 3,000 customers engaged and we received positive community support on the day.
case study: Somerset West and Taunton Council, West Region
A £1.2m facility investment programme across five regional facilities. Completed at the beginning of November 2019, with key achievements, including:

• Generated 11,000 Everyone Active Card holders - allowing us to effectively and efficiently communicate with users, and target market areas of low usage communities/areas
• Increased fitness memberships by more than 300 (total 3,806)
• Increased swimming lesson pupils by 150 per week (total 2,188)
• GP referral participation has increased to 447 participants, an increase of 20%.

The Toning Suite at Blackbrook formed a key part of the refurbishment work, focused on two of the Council’s target population groups – older adults and inactive people. The facility has 263 members, attendance has increased to over 840 visits per month, and attendance by males has increased by 400% since August 2019.

Specialised rehabilitation sessions including those for Parkinson’s, Cardiac Rehabilitation, Phase 4, Escape Pain (for those with long term knee or hip pain), circuits and gym-based circuits and a seated Pilates class. These sessions reduce social isolation which has enabled new friendships to form with the participants.

Partnership Working
We worked with a range of partners to support local community events and activities, including:

• The Autumn Walk Well programme in 2019 – encouraging older adults to keep active during colder months. 10 walks are now available weekly, regularly attracting between 90 and 110 people
• Musgrove Park Hospital – Beacon Centre, where we regularly attend their moving on days, for patients who have recently finished cancer treatment and provide information about our GP referral programme and other opportunities to participate in walks or centre based activities.
• ‘Community One Team’ – a wide range of organisations to support vulnerable communities by delivering activities such as the ‘Wacky Wednesday’ community holiday play day.
• Launched the EA Sporting Champions programme, which helps support 10 local athletes across the District.
Plans for the next 12 months
We will be working closely with our local authority clients and other partners to give confidence to our customers that they can safely return to our leisure facilities following the pandemic.

We will be working hard to re-establish the activity plans, coaching courses and tuition programmes which have been stalled by the pandemic, and we will focus closely on the commercial performance of the business to ensure we return to a sustainable financial model before the end of the year.
Testimonial
“To successfully deliver on their contract bid, clear and robust mobilisation plans were developed and presented that gave us as a council, assurance that the contract was in safe hands. SLM was proactive throughout this stage and continues to be forward-thinking and progressive in its approach with us as its client.”
– Steve Hughes, Project Manager, Somerset West & Taunton Council
updates & press releases
03 Sep 2021
Everyone Active helping to supply sports kit to youngsters
Local leisure provider Everyone Active is playing its part in helping get sports kit to youngsters, by supporting local BBC radio stations ‘Make a Difference’ – ‘Kit Out The Nation’ campaign.

Everyone Active, which runs over 200 leisure centres in partnership with more than 60 local authorities, will take part in the month-long initiative from Saturday, September 4 until Saturday, October 2.

The BBC is working with a host of partners around the country and the aim of the campaign is to take in unwanted, good-condition sports kit and equipment and distribute it to children and teenagers who need it.

The scheme comes in the wake of Sport England data published by the Department for Culture, Media and Sport Select Committee in July, which showed 100,000 fewer children met the recommended level of activity in 2020 than in 2019.

A contributing issue is the access to sport and exercise because of the affordability of kit, a situation compounded by the pandemic.

As part of its commitment to encouraging activity in the local community, award-winning provider Everyone Active will be staging collections at over 70 centres. Kit will then be distributed to eligible local schools and clubs.

Everyone Active’s group development director, Ben Beevers, said: “We are very proud to support this initiative and hope it helps children and teenagers from all backgrounds in the UK to get active.

“We would encourage members of the community to dig out unwanted kit and equipment and drop it off at their nearest participating Everyone Active centre.

“It is so easy to take part and will make a big difference to the lives of young people in the local area.”

Chris Burns, Head of Audio and Digital for BBC England said “Make a Difference’ has been a phenomenal success during lockdown and I am proud that all 39 local BBC radio station will be involved in helping young people get access to sports kit and equipment they need to get fit and stay healthy through ‘Kit Out he Nation’.”

To find out more about how to get involved and which Everyone Active sites are participating, visit www.everyoneactive.com/promotion/kit-out-the-nation/
23 Jun 2021
Leisure centres open their doors for free in aid of Armed Forces Day
Service men and women across the country are being invited to get active for free at Everyone Active centres in celebration of Armed Forces Day.

Leisure operator Everyone Active is offering members of the Armed Forces complimentary access to its over 200 leisure facilities nationwide on Saturday 26 June and Sunday 27 June. The goodwill gesture has been made to mark Armed Forces Day, which takes place on Saturday 26 June 2021.

This weekend, all those who serve in the Armed Forces will be granted free-of-charge access to the gyms and swimming pools in Everyone Active centres across the country.

There are currently 198,880 UK Service Personnel. Armed Forces Day is an opportunity for the nation to show their support for these service men and women and their families, as well as veterans and reservists.

David Bibby, managing director at Everyone Active, said: “We work with hundreds of communities across the country and we’re determined to support the people who live within them, including the service men and women.

“This initiative helps us to show our appreciation for their brilliant work. By offering them access to our centres, whether it’s a workout in the gym, a few leisurely lengths of the swimming pools or spending quality times with their loved ones during our family fun swims, we hope they are able to take advantage of the wealth of activities we offer.”

All Armed Forces personnel will be required to present proof of service at their chosen Everyone Active centre. They will also need to fill in the necessary Health & Safety forms and watch the online induction before being granted free access.
08 Jun 2021
Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.

Everyone on Demand is set to relaunch with a total of eight content partners; WithU, Les Mills and EXi have been retained for a second year, and five new partners have been added. New deals have been signed with Mindshine, the #1 self-coaching app, and tech company Trion who use AI to deliver personalised workouts. The Ride by Keiser has been added to the platform to offer cycle classes at home. Finally a new deal has been struck with SH1FT fitness, the upcoming group exercise solution, founded by industry expert Will Brereton. Everyone Active has also added their own premium workout content, EA Series.

Technical enhancements have also been made with all users now accessing the service via the Everyone Active app.

To help members navigate the enhanced content selection the apps have been organised into categories including fitness, group exercise, PT, wellness and prescribed exercise. The additional of a wellness element was important for the operator; “As we get back to a more normal world, 40 per cent of adults report concerns about their post-COVID health and fitness, with an average of 30 per cent also concerned about their mental and emotional wellbeing*. The new look Everyone on Demand is designed to support our customers total wellbeing,” explains Duncan Jefford, Everyone Active’s Regional Director who led the project.“

When it first launched in May 2020, Everyone on Demand quickly proved its worth as a valuable part of Everyone Active’s product arsenal and the operator has spent the last 6 months reviewing the popularity of the content as well as the opportunities to reach more members with a wider variety of partners. The new-look platform launches with the tag-line Wellness, Whenever, Wherever.

“We’ve sought the best partners from all around the world to dramatically enhance the offering, creating something truly market leading. Everyone on Demand is now a 360-degree support solution providing access to all the health and wellbeing content our customers need, from fitness, to PT to mindfulness, whenever and wherever they want it,” adds Jefford.

The platform will continue to be free for existing members, with new members choosing to bolt it on, for a monthly fee of £5. Everyone on Demand can also be accessed independently for £9.99 a month.

Everyone on Demand features:

WithU – Over 1000 immersive workouts, led by world-class personal trainers, via audio coaching and a 3D avatar.

Les Mills Content – Over 100 classes from Les Mills most popular formats including BODYCOMBAT, BODYPUMP, BODYATTACK and BODYBALANCE, CORE and GRIT.

Mindshine – the #1 self-coaching app. 180 mental fitness exercises, scientifically proven to boost confidence, productivity and happiness.

SH1FT - Smart high intensity functional training for all fitness levels. Over 100 classes in 4 formats, set to redefine group fitness.

Trion - The world’s most advanced personal training app, Trion uses AI to assess fitness and design a personalised programme.

The Ride by Keiser - At-home classes from the experts at Keiser, accessible on any indoor bike.

EXi - NHS-approved app which prescribes an exercise programme based on your own personal health history, graduated over 12 weeks.

EA Series – Everyone Active’s own production of nine group fitness and gym-based classes.
11 May 2021
Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.

The figure represents the non-market economic, social and environmental value of the organisation – and is equivalent to £367 per customer.

Using Everyone Active member data, the Social Value Calculator (SVC), developed by 4global in partnership with Sheffield Hallam University and Experian, determined the social value created by investment in sport and physical activity.

Data generated from 206 Everyone Active sites and more than 930,000 users hitting the SV threshold*, revealed the savings generated across four key areas – improved health, improved subjective wellbeing, increased educational attainment and reduced crime.

SOCIAL VALUE GENERATED

IMPROVED HEALTH: £52,005,503
IMPROVED SUBJECTIVE WELLBEING: £282,579,808
INCREASED EDUCATIONAL ATTAINMENT: £6,876,923
REDUCED CRIME: £279,972
TOTAL: £341,742,20


Given the impact of the pandemic in 2020 and 2021, the reopening of leisure centres provides an opportunity for leisure operators to regenerate savings through their services and to support the health, wellbeing and educational attainment of the nation.

Discussing the importance of the months ahead, Everyone Active business development director, Pete Williams, said: “In a period where we’re pleased to have reopened our centres to members and customers, we’re also aware of the impact the past 13 months had on the physical and mental wellbeing of people across the country.

“Therefore, over the coming months, it’s crucial we continue to rebuild customer confidence and reconnect with the communities in which we operate.

Dr Steve Mann, director at 4global, said: “At 4global, we believe in the life-changing powers of physical activity, in terms of the benefit to physical and mental health.

“As one of the leading operators in this area, we are proud to support Everyone Active in the measurement and analysis of social value across the country, evidencing the huge societal benefit generated in leisure facilities and through ongoing programmes.”
Everyone Active: news from HCMmag.com and FitTechGlobal.com
Everyone Active has expanded its digital fitness platform, Everyone on Demand, with the addition of four new content partners.
Leisure centre operator Everyone Active has formed a partnership with WW (formerly called Weight Watchers), which will see the two combining their exercise and dietary services.
Everyone Active is offering a month’s free trial of its digital Everyone On Demand service to every member of the general public.
Gyms, health clubs and leisure centres will be able to open their doors when the current lockdown measures in England come to an end on 2 December.
More than 100 sport and physical activity bodies have sent a letter to UK Prime Minister Boris Johnson, urging him to give the sector a central role in the nation’s COVID-19 recovery plans.
Leisure operator Everyone Active has launched a new digital offering, to run alongside its bricks and mortar operations.
Everyone Active: featured in HCM and Fit Tech magazines
Everyone’s talking about: The bounceback
Booming membership sales, busy suburban clubs and members visiting during the working day. Operators are reporting it’s good to be back. Kath Hudson finds out what business has been like since the re-set button was pressed
Talking Point: Weight loss
Consumer research has shown a population-wide surge in interest in reducing lockdown weight gain and getting fitter. Is the industry ready and willing to put its hand up to help people with weight loss? Kath Hudson reports
Ask an expert: Group exercise
In spite of having met all government-agreed, COVID-secure operating standards, group exercise has had a rough ride during the pandemic, being closed more than gyms. HCM asks why this is and what can be done about it
Supplier showcase: Speedflex: Thriving together
Speedflex has created a synergistic partnership with Everyone Active to deliver a new boutique concept – FORTIS Powered by Speedflex
Coronavirus: Pivot to digital
The coronavirus pandemic has inspired a huge pivot to digital right across the industry, from sole traders to large chains and trusts. Kath Hudson looks at some of the offerings pulled together in lightning fast time to keep members active and sane
Coronavirus: In this together
As clubs were ordered to close, one logical response was to freeze memberships, despite the financial difficulties it would cause. However, many operators found their community was willing to support them, as Kath Hudson reports
Everyone Active
Tel: 01455 890 508
Address: 2 Watling Drive, Sketchley Meadows , Hinckley, Leicestershire, LE10 3EY, England
David Bibby, Managing Director
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Key personnel
David Bibby, Managing Director
Pete Williams, Business Development Director
Ben Beevers, Group Development Director
Key customers
Our key customers are local authorities including district, borough, city and county councils.
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