press release: Everyone Active
Award-winning leisure operator Everyone Active partners with EGYM to launch 'Smart Strength' at Winchester Sport and Leisure Park
Leisure operator Everyone Active has partnered with EGYM to launch its first Smart Strength facility at Winchester Sport and Leisure Park. The installation of the eight-piece EGYM Circuit and Fitness Hub will enhance Everyone Active’s personalised fitness offering and provide data-led insight into members’ training.
The partnership launched at Winchester Sport and Leisure Park on 22 January 2026, with two further EGYM installations at Bedworth Physical Activity Hub and Stratford Leisure Centre scheduled for early 2026.
EGYM’s Smart Strength equipment provides AI-powered on-screen exercise guidance, which can remove several barriers to strength training, helping users safely and effectively reach their goals. The equipment will be available to all Everyone Active members at the participating sites, including those on the GP Referral scheme.
Each customer will be guided through a 60-minute onboarding session, which includes a full-body workout on the EGYM Fitness Hub seca edition and Smart Strength equipment. This ensures Everyone Active’s personal trainers can accurately measure each member’s fitness level.
As part of the onboarding, members will also undergo a comprehensive body analysis, which includes an assessment of flexibility and metabolism. The PT will highlight the areas where targeted training can support improvements in BioAge (biological age). Once completed, EGYM machines will automatically configure to the customer’s set-up each time they use the equipment.
EGYM research indicates Smart Strength training can support significant improvements in strength and BioAge within the first three months, with strength increases of up to 23% and a potential 10-year reduction in BioAge.
Duncan Jefford, Regional Director at Everyone Active, said: "At Everyone Active, we are committed to providing the best and most advanced equipment across our gym facilities. This new partnership with EGYM will enable our fitness colleagues to provide data-led support and gain additional insight into each member’s fitness and BioAge.
“Working alongside EGYM, we’re delighted to launch this equipment at Winchester, with our ambitions to grow this partnership across further centres in 2026. We’re confident that this equipment will encourage more people to get active, including those with health conditions.
“The personalised and automatic equipment set-up and guided workout programmes, will support people who may be new to strength training to feel confident and motivated.”
Steve Barton, Country Director UK at EGYM said: “We’re delighted to be partnering with Everyone Active to bring Smart Strength to Winchester Sport and Leisure Park and support their ambition to deliver truly personalised, inclusive fitness experiences. By combining Everyone Active’s expertise in community leisure with our AI-powered strength solutions, we’re enabling members to see measurable health and fitness improvements, and we look forward to growing this partnership across more centres in 2026.”
The installed equipment at Winchester Sport and Leisure Park will include:
- Leg Extension
- Abdominal Crunch
- Leg Curl
- Chest Press
- Seated Row
- Lat Pulldown
- Leg Press
- Shoulder Press
For more information about the Everyone Active and EGYM partnership, visit: EGYM, Fitness Like Never Before - Everyone Active
Pete Williams, business development director
Ben Beevers, group development director
– Steve Hughes, project manager, Somerset West & Taunton Council
