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FITNESS, HEALTH, WELLNESS

press release: Everyone Active

Gold company profile | Everyone Active
PRESS RELEASE

Everyone Active announces Olympian and TV personality Harry Aikines-Aryeetey as inaugural YOU+ Ambassador

01 May 2026
Harry Aikines-Aryeetey, inaugural YOU+ Ambassador for Everyone Active / Everyone Active

Award-winning leisure operator Everyone Active has partnered with Team GB sprinter and TV personality Harry Aikines-Aryeetey as its first-ever YOU+ Ambassador.

The year-long partnership marks a significant evolution in Everyone Active’s mission to champion holistic health, moving beyond traditional fitness to focus on longevity and the "six pillars" of YOU+ wellness. As the face of the brand, Harry will help drive awareness, engagement and education around the organisation’s wellness membership.

Harry has been a prominent figure within Everyone Active’s Sporting Champions scheme since 2024. In this expanded role, he will bridge the gap between elite performance and everyday wellness, specifically aiming to inspire a new audience to leisure facilities and embrace balanced health through the six pillars of YOU+.

Central to the role is Harry’s collaboration with industry experts Oli Patrick (Physiology), Dr. Vanessa Moulton (Psychology), and Jamie Clements (Breathwork) to provide education across the "six pillars" of wellness. Beyond his role as an advocate, Harry will embark on his own personal wellness journey, undergoing professional development with the specialist team to deepen his understanding of longevity and holistic health.

Harry Aikines-Aryeetey said: "Having spent years training in Everyone Active centres, I’ve seen firsthand how these facilities act as the beating heart of local communities, bringing people together through more than just exercise. Whether you’re just starting out a new activity or looking to strengthen areas of your wellbeing, a balanced approach to health is everything.

 “I’m incredibly proud to be named the first YOU+ Ambassador and excited to show that longevity and wellbeing are about much more than just what happens in a gym, pool or studio."

 National fitness products & training manager, Steph Heath, added: "We’re thrilled to welcome Harry as our first YOU+ Ambassador. He is a fantastic role model who embodies the dedication and passion we promote across our centres.

 “We’re proud to be leading the industry through our significant investment in wellness, evidenced by the rollout of our innovative YOU+ product. With Harry's support, we are breaking down barriers to leisure and empowering people across the country to take charge of their health journey."

 Alongside his new responsibilities, Harry will continue his work with the Sporting Champions programme, which currently supports more than 1,400 athletes by providing free access to training facilities and professional mentoring.



More press releases and updates from Everyone Active:
A nationwide celebration for the upcoming Summer Solstice and International Yoga Day will take place at Everyone Active facilities across the country on Friday, 19 June 2026.
A swimming partnership providing inclusive swimming lessons for Primary school aged children with disabilities has gone from strength to strength and is now supporting 450 children every week.
Leading leisure operator, Everyone Active has announced the appointment of three senior leaders to its board, reinforcing the organisation’s commitment to innovation, growth and operational excellence across the UK.
Award-winning leisure operator, Everyone Active, has partnered with four-time Paralympic gold medallist Maisie Summers-Newton MBE as its new Aquatics Ambassador.
The winners have been crowned at Everyone Active’s prestigious Champions Awards, celebrating the achievements of community groups, inspiring athletes and supportive colleagues.
Everyone Active: news from HCMmag.com and FitTechGlobal.com
Everyone Active has partnered with Team GB sprinter and TV personality, Harry Aikines- Aryeetey, who is the first ambassador of its You+ wellbeing membership.
The £30. 6 million Bedworth Physical Activity Hub is now open, replacing a centre which dated back to the 1970s.
David Bibby will retire from Everyone Active in May after leading the organisation since 2006.
Accessing medical and health support via health club memberships is seeing growing consumer demand in the UK, according to recent data from healthcare providers, HealthHero and Health Key. There is also growing demand for longevity and prevention advice.
Everyone Active: featured in HCM and Fit Tech magazines
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Everyone Active
Tel: 01455 890 508
Address: 2 Watling Drive, Sketchley Meadows , Hinckley, Leicestershire, LE10 3EY, England
Duncan Jefford, managing director
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Everyone Active press release: Everyone Active announces Olympian and TV personality Harry Aikines-Aryeetey as inaugural YOU+ Ambassador
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press release: Everyone Active

Gold company profile | Everyone Active
PRESS RELEASE

Everyone Active announces Olympian and TV personality Harry Aikines-Aryeetey as inaugural YOU+ Ambassador

01 May 2026
Harry Aikines-Aryeetey, inaugural YOU+ Ambassador for Everyone Active / Everyone Active

Award-winning leisure operator Everyone Active has partnered with Team GB sprinter and TV personality Harry Aikines-Aryeetey as its first-ever YOU+ Ambassador.

The year-long partnership marks a significant evolution in Everyone Active’s mission to champion holistic health, moving beyond traditional fitness to focus on longevity and the "six pillars" of YOU+ wellness. As the face of the brand, Harry will help drive awareness, engagement and education around the organisation’s wellness membership.

Harry has been a prominent figure within Everyone Active’s Sporting Champions scheme since 2024. In this expanded role, he will bridge the gap between elite performance and everyday wellness, specifically aiming to inspire a new audience to leisure facilities and embrace balanced health through the six pillars of YOU+.

Central to the role is Harry’s collaboration with industry experts Oli Patrick (Physiology), Dr. Vanessa Moulton (Psychology), and Jamie Clements (Breathwork) to provide education across the "six pillars" of wellness. Beyond his role as an advocate, Harry will embark on his own personal wellness journey, undergoing professional development with the specialist team to deepen his understanding of longevity and holistic health.

Harry Aikines-Aryeetey said: "Having spent years training in Everyone Active centres, I’ve seen firsthand how these facilities act as the beating heart of local communities, bringing people together through more than just exercise. Whether you’re just starting out a new activity or looking to strengthen areas of your wellbeing, a balanced approach to health is everything.

 “I’m incredibly proud to be named the first YOU+ Ambassador and excited to show that longevity and wellbeing are about much more than just what happens in a gym, pool or studio."

 National fitness products & training manager, Steph Heath, added: "We’re thrilled to welcome Harry as our first YOU+ Ambassador. He is a fantastic role model who embodies the dedication and passion we promote across our centres.

 “We’re proud to be leading the industry through our significant investment in wellness, evidenced by the rollout of our innovative YOU+ product. With Harry's support, we are breaking down barriers to leisure and empowering people across the country to take charge of their health journey."

 Alongside his new responsibilities, Harry will continue his work with the Sporting Champions programme, which currently supports more than 1,400 athletes by providing free access to training facilities and professional mentoring.



More press releases and updates from Everyone Active:
A nationwide celebration for the upcoming Summer Solstice and International Yoga Day will take place at Everyone Active facilities across the country on Friday, 19 June 2026.
A swimming partnership providing inclusive swimming lessons for Primary school aged children with disabilities has gone from strength to strength and is now supporting 450 children every week.
Leading leisure operator, Everyone Active has announced the appointment of three senior leaders to its board, reinforcing the organisation’s commitment to innovation, growth and operational excellence across the UK.
Award-winning leisure operator, Everyone Active, has partnered with four-time Paralympic gold medallist Maisie Summers-Newton MBE as its new Aquatics Ambassador.
The winners have been crowned at Everyone Active’s prestigious Champions Awards, celebrating the achievements of community groups, inspiring athletes and supportive colleagues.
Everyone Active: news from HCMmag.com and FitTechGlobal.com
Everyone Active has partnered with Team GB sprinter and TV personality, Harry Aikines- Aryeetey, who is the first ambassador of its You+ wellbeing membership.
The £30. 6 million Bedworth Physical Activity Hub is now open, replacing a centre which dated back to the 1970s.
David Bibby will retire from Everyone Active in May after leading the organisation since 2006.
Accessing medical and health support via health club memberships is seeing growing consumer demand in the UK, according to recent data from healthcare providers, HealthHero and Health Key. There is also growing demand for longevity and prevention advice.
Everyone Active: featured in HCM and Fit Tech magazines
Industry insight: Wellbeing focus
Oli Patrick gives his views on five of the big trends in the coming year, while urging the industry to keep a tight focus on the basics
Fitness Foresight: HCM Fitness trends
Kath Hudson and Liz Terry take a look at the top trends impacting the industry in 2026-27
HCM People: Jamie Clements
I experienced a blissful feeling of joy I hadn’t felt since I was a kid
Show preview: Elevate 2026
Welcome to Elevate 2026
Industry insights: The way I see it
How can the industry attract people who don’t think gyms are for them? How do we get governments on side? Are memberships too cheap? Will the recovery trend be a flash in the pan? And why is this such a great industry to work in? HCM Handbook gets the views from senior global operators
Kantar: Brand power
Liz Terry looks at which operators are most recognised by consumers, using Kantar’s latest brand insight
Everyone Active
Tel: 01455 890 508
Address: 2 Watling Drive, Sketchley Meadows , Hinckley, Leicestershire, LE10 3EY, England
Duncan Jefford, managing director
Everyone Active video gallery:
Key personnel
David Bibby, managing director
Pete Williams, business development director
Ben Beevers, group development director
Key customers
Our key customers are local authorities including district, borough, city and county councils.
Plans for the next 12 months
We now manage more than 250 sites in partnership with, or as an agent of, more than 70 local authorities. We will be working closely with each of our partners to help people get active and stay healthy. Whether it is state-of-the art gym equipment, excellent sports facilities, Swim England-accredited swimming programmes or fun activities for children, our centres will continue to offer something for the entire community to enjoy.
Testimonial
“To successfully deliver on their contract bid, clear and robust mobilisation plans were developed and presented that gave us as a council, assurance that the contract was in safe hands. SLM was proactive throughout this stage and continues to be forward-thinking and progressive in its approach with us as its client.”
– Steve Hughes, project manager, Somerset West & Taunton Council
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