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FITNESS, HEALTH, WELLNESS

features

HCM People:
Jamie ClementsThe Breath Coach

I experienced a blissful feeling of joy I hadn’t felt since I was a kid

Published in Health Club Management 2026 issue 5
Jamie Clements
Jamie Clements / Des Iles Photography

How did you first discover breathwork?

During my late teens and early 20s, I experienced anxiety, depression and panic attacks and was trying everything to tackle it – meditation, yoga, exercise and everything in between. Eventually I tried breathwork and it opened my mind and got me back into my body. I went from feeling like a passenger to feeling as though I had a level of control and influence over how I experienced my life, my nervous system and my mind.

For two years I explored it as a personal practice, going down rabbit holes within the world of breathwork and there was one particular session that really shifted something in me. I experienced a blissful feeling of joy I hadn't felt since I was a kid. I’d become numb through depression and anxiety and had accepted my life would always be quite grey. That session blasted open my perspective of what I could feel.

After the session I asked the teacher how I could go about sharing this with other people. I didn't really know at that point if there was a career to be found, but just felt a pull and I’ve been pulled along ever since.

There's so much that falls under the broad spectrum of breathwork and I’m fascinated by all of it. I started teaching at the beginning of 2020 and went full-time a year later. My last job prior to this was running a sales team for a software business, so a little bit different.

Focused breathwork is easy to learn and acts on both mind and body
Focused breathwork is easy to learn and acts on both mind and body / ShutterstocK / Cultura Creative

 What happened in that session to evoke such a profound response?

It was a style of breathwork called conscious connected breathing that can bring about altered states of consciousness. There's a lot of crossover between the types of experiences we can have with conscious connected breathing and psychedelic-assisted therapy.

When we work with the breath in that form, we change blood flow to certain areas of the brain which changes brain activity and gives access to the unconscious. It also increases activity in the areas associated with emotional processing and being able to connect to suppressed emotions or memories.

There's a lot of interesting work being done in relation to how we work with past experiences, past memories and the charge we hold in the body to process and integrate it, but it needs a well-trained therapist to be able to hold the space.

Why is breathing so important?

It's a core fundament of life and being. In the western world, it’s really one of the forgotten pillars of health. Breathwork is so simple and that simplicity is its power and also its limitation, because our brains are wired to associate impact with complexity and underestimate the power of simplicity.

If you look at the core pillars of health – movement, hydration, nutrition – breath comes before all of them. The faster life moves and the more advanced the world becomes, the more we crave the basics. In indigenous cultures breath is still fundamental to how they operate. It's not something they have to practice, it's just really ingrained.

I'm excited to see more research coming out about the impact of spirituality on mental health and the importance of having a connection to something bigger than ourselves. I view breath as a bit of a gateway into that because it connects you to yourself, others and nature.

Does it extend beyond the individual?

I'm a huge advocate of group experiences because of where we are in society with people struggling with loneliness and lack of proper community. When we have healing experiences in a group, people feel connected to each other.

Breath is also a powerful tool to directly influence the state of the nervous system and how we feel.

At a time when stress, anxiety and over stimulation are so rife, it's one of our most accessible tools to take back a level of control. Bringing the nervous system into balance can also help a number of other health issues, such as stress, anxiety, inflammation, poor sleep and high blood pressure. When we restore a level of balance to the nervous system, we can see a reduction in a lot of those symptoms.

Also breathwork can help with emotional health and root cause issues – adverse experiences from the past, trauma resolution and emotional expression.

When we suppress our emotions, that charge gets held in the body and can cause an imbalance. A lot of adults are struggling with the long-term effects of a past experience. It's almost a case of your mind keeping you safe from something that as an adult you no longer need to be kept safe from.

When you bring that back to the surface, it can be challenging and uncomfortable for people, but it also presents an opportunity to meet it through a different lens.

Do you have a favourite technique?

The technique that I use the most is very simple and great for stress and anxiety. It's just extended exhale breathing, in through the nose and then blow the exhale out through the mouth, which sends signals of calm and safety to the nervous system.

What are the common mistakes that we all tend to make?

The number one mistake that the breathwork industry makes is telling people that they're breathing wrong, because that causes stress and hyperfixation. I just want to help everyone relax a little bit.

It’s a good idea to move away from mouth breathing as this leads to shallow and faster breathing and it’s also very dehydrating and can create brain fog.

Jamie Clements
Jamie Clements /  Des Iles Photography

We wanted to create something that was simple but effective and give people the opportunity to slow things down and balance the scales

In an ideal world, people would be able to exercise at low to medium intensity through their nose. It's a case of adaptation and tends to take months rather than weeks, so it requires patience.

Shallow breathing when we’re working can make our nervous systems feel overstimulated, so it's important to check in with ourselves throughout the day and make a point of relaxing our shoulders and jaws and take a few deep breaths.

The more advanced my practice has become, the more simple it's become. It really does come down to more awareness of how I'm breathing. Can I start to slow things down in those moments just to take the edge off, to reduce the noise a little bit?

When we work with the breath we are able to more easily calm the nervous system and as we calm the nervous system, the body relaxes, and the mind gets a bit quieter. That’s what we all need now – those moments of rest.

Is breathwork having its moment yet?

The initial moment was about six years ago, when it started to feature in yoga and Pilates classes and in boutique studios, but it was definitely on the fringes. Now I feel as though we're entering more of the proper moment. Everyone Active is an amazing example of that. Five years ago I would never have expected a nationwide chain to be putting breathwork on their class timetable. It's such a vote of confidence for the work.

Breath is a powerful tool to help balance the nervous system
Breath is a powerful tool to help balance the nervous system / Shutterstock / PeopleImages 

How did your partnership with Everyone Active come about?

I’d worked with Oli Patrick for both Pillar Wellbeing and Future Practice and he approached me as part of the work that he was doing with Everyone Active. Initially I was pleasantly surprised that it was even a conversation, but when I got to know the team at Everyone Active I realised they’re incredibly progressive in terms of what they're trying to provide for their members.

We wanted to create something that was simple but effective and give people the opportunity to slow things down and balance the scales. Gyms have a lot of activity but less of an offering around rest and recovery – the supportive elements that make the active things more effective.

I created three-minute sessions for three different areas – the nervous system, health and stress management and visited a number of the sites to train staff. I created scripts and trained them in the science and application of those particular techniques.

The next project is to create some recorded classes for the Everyone Active app, so members can engage with breathwork at home.

How can operators engage with you?

I’m doing a lot more project-based work similar to what I've done with Everyone Active – consulting and advising on the role that breath can play within the broader ecosystem of wellbeing. That's something that really excites me. I also run a 12 month, hybrid teacher training programme for anyone wanting to work in this area, and for operators that want to upskill their teams.

Everyone Breathe

Everyone Active currently has 64 of its locations live offering breathwork classes, with 170 colleagues trained.

Teaching breathwork doesn’t require a formal group exercise training qualification, broadened the pool of people who can undertake the training to include those who work as duty managers and in front of house.

Classes are all registering attendances above 50 per cent, with a third running at 85 per cent capacity. The classes have been promoted on social media and by the individual sites.

Teaching breathwork doesn’t require a group exercise training qualification

Breathwork classes are becoming more popular in health clubs
Breathwork classes are becoming more popular in health clubs / Shutterstock / fizkes 

Read more from this issue of HCM magazine

View contents of HCM 2026 issue 5
Sign up for FREE ezines & magazines
The Breath Coach talks about how breathwork is being recognised for its mental and physical benefits and gaining a foothold on mainstream fitness timetables
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features

HCM People:
Jamie ClementsThe Breath Coach

I experienced a blissful feeling of joy I hadn’t felt since I was a kid

Published in Health Club Management 2026 issue 5
Jamie Clements
Jamie Clements / Des Iles Photography

How did you first discover breathwork?

During my late teens and early 20s, I experienced anxiety, depression and panic attacks and was trying everything to tackle it – meditation, yoga, exercise and everything in between. Eventually I tried breathwork and it opened my mind and got me back into my body. I went from feeling like a passenger to feeling as though I had a level of control and influence over how I experienced my life, my nervous system and my mind.

For two years I explored it as a personal practice, going down rabbit holes within the world of breathwork and there was one particular session that really shifted something in me. I experienced a blissful feeling of joy I hadn't felt since I was a kid. I’d become numb through depression and anxiety and had accepted my life would always be quite grey. That session blasted open my perspective of what I could feel.

After the session I asked the teacher how I could go about sharing this with other people. I didn't really know at that point if there was a career to be found, but just felt a pull and I’ve been pulled along ever since.

There's so much that falls under the broad spectrum of breathwork and I’m fascinated by all of it. I started teaching at the beginning of 2020 and went full-time a year later. My last job prior to this was running a sales team for a software business, so a little bit different.

Focused breathwork is easy to learn and acts on both mind and body
Focused breathwork is easy to learn and acts on both mind and body / ShutterstocK / Cultura Creative

 What happened in that session to evoke such a profound response?

It was a style of breathwork called conscious connected breathing that can bring about altered states of consciousness. There's a lot of crossover between the types of experiences we can have with conscious connected breathing and psychedelic-assisted therapy.

When we work with the breath in that form, we change blood flow to certain areas of the brain which changes brain activity and gives access to the unconscious. It also increases activity in the areas associated with emotional processing and being able to connect to suppressed emotions or memories.

There's a lot of interesting work being done in relation to how we work with past experiences, past memories and the charge we hold in the body to process and integrate it, but it needs a well-trained therapist to be able to hold the space.

Why is breathing so important?

It's a core fundament of life and being. In the western world, it’s really one of the forgotten pillars of health. Breathwork is so simple and that simplicity is its power and also its limitation, because our brains are wired to associate impact with complexity and underestimate the power of simplicity.

If you look at the core pillars of health – movement, hydration, nutrition – breath comes before all of them. The faster life moves and the more advanced the world becomes, the more we crave the basics. In indigenous cultures breath is still fundamental to how they operate. It's not something they have to practice, it's just really ingrained.

I'm excited to see more research coming out about the impact of spirituality on mental health and the importance of having a connection to something bigger than ourselves. I view breath as a bit of a gateway into that because it connects you to yourself, others and nature.

Does it extend beyond the individual?

I'm a huge advocate of group experiences because of where we are in society with people struggling with loneliness and lack of proper community. When we have healing experiences in a group, people feel connected to each other.

Breath is also a powerful tool to directly influence the state of the nervous system and how we feel.

At a time when stress, anxiety and over stimulation are so rife, it's one of our most accessible tools to take back a level of control. Bringing the nervous system into balance can also help a number of other health issues, such as stress, anxiety, inflammation, poor sleep and high blood pressure. When we restore a level of balance to the nervous system, we can see a reduction in a lot of those symptoms.

Also breathwork can help with emotional health and root cause issues – adverse experiences from the past, trauma resolution and emotional expression.

When we suppress our emotions, that charge gets held in the body and can cause an imbalance. A lot of adults are struggling with the long-term effects of a past experience. It's almost a case of your mind keeping you safe from something that as an adult you no longer need to be kept safe from.

When you bring that back to the surface, it can be challenging and uncomfortable for people, but it also presents an opportunity to meet it through a different lens.

Do you have a favourite technique?

The technique that I use the most is very simple and great for stress and anxiety. It's just extended exhale breathing, in through the nose and then blow the exhale out through the mouth, which sends signals of calm and safety to the nervous system.

What are the common mistakes that we all tend to make?

The number one mistake that the breathwork industry makes is telling people that they're breathing wrong, because that causes stress and hyperfixation. I just want to help everyone relax a little bit.

It’s a good idea to move away from mouth breathing as this leads to shallow and faster breathing and it’s also very dehydrating and can create brain fog.

Jamie Clements
Jamie Clements /  Des Iles Photography

We wanted to create something that was simple but effective and give people the opportunity to slow things down and balance the scales

In an ideal world, people would be able to exercise at low to medium intensity through their nose. It's a case of adaptation and tends to take months rather than weeks, so it requires patience.

Shallow breathing when we’re working can make our nervous systems feel overstimulated, so it's important to check in with ourselves throughout the day and make a point of relaxing our shoulders and jaws and take a few deep breaths.

The more advanced my practice has become, the more simple it's become. It really does come down to more awareness of how I'm breathing. Can I start to slow things down in those moments just to take the edge off, to reduce the noise a little bit?

When we work with the breath we are able to more easily calm the nervous system and as we calm the nervous system, the body relaxes, and the mind gets a bit quieter. That’s what we all need now – those moments of rest.

Is breathwork having its moment yet?

The initial moment was about six years ago, when it started to feature in yoga and Pilates classes and in boutique studios, but it was definitely on the fringes. Now I feel as though we're entering more of the proper moment. Everyone Active is an amazing example of that. Five years ago I would never have expected a nationwide chain to be putting breathwork on their class timetable. It's such a vote of confidence for the work.

Breath is a powerful tool to help balance the nervous system
Breath is a powerful tool to help balance the nervous system / Shutterstock / PeopleImages 

How did your partnership with Everyone Active come about?

I’d worked with Oli Patrick for both Pillar Wellbeing and Future Practice and he approached me as part of the work that he was doing with Everyone Active. Initially I was pleasantly surprised that it was even a conversation, but when I got to know the team at Everyone Active I realised they’re incredibly progressive in terms of what they're trying to provide for their members.

We wanted to create something that was simple but effective and give people the opportunity to slow things down and balance the scales. Gyms have a lot of activity but less of an offering around rest and recovery – the supportive elements that make the active things more effective.

I created three-minute sessions for three different areas – the nervous system, health and stress management and visited a number of the sites to train staff. I created scripts and trained them in the science and application of those particular techniques.

The next project is to create some recorded classes for the Everyone Active app, so members can engage with breathwork at home.

How can operators engage with you?

I’m doing a lot more project-based work similar to what I've done with Everyone Active – consulting and advising on the role that breath can play within the broader ecosystem of wellbeing. That's something that really excites me. I also run a 12 month, hybrid teacher training programme for anyone wanting to work in this area, and for operators that want to upskill their teams.

Everyone Breathe

Everyone Active currently has 64 of its locations live offering breathwork classes, with 170 colleagues trained.

Teaching breathwork doesn’t require a formal group exercise training qualification, broadened the pool of people who can undertake the training to include those who work as duty managers and in front of house.

Classes are all registering attendances above 50 per cent, with a third running at 85 per cent capacity. The classes have been promoted on social media and by the individual sites.

Teaching breathwork doesn’t require a group exercise training qualification

Breathwork classes are becoming more popular in health clubs
Breathwork classes are becoming more popular in health clubs / Shutterstock / fizkes 

Read more from this issue of HCM magazine

View contents of HCM 2026 issue 5
Sign up for FREE ezines & magazines
The Breath Coach talks about how breathwork is being recognised for its mental and physical benefits and gaining a foothold on mainstream fitness timetables
Latest News
Fitness First UK is integrating red light therapy into its yoga and Pilates classes through ...
Latest News
Nuffield Health has told HCM that it takes its responsibilities towards its colleagues seriously and ...
Latest News
Technogym has announced the launch of the Run X World Treadmill Championship, the first world ...
Latest News
Shocked by the UK loneliness statistics, charitable trust Mytime Active has been doubling down on ...
Latest News
Portugal’s leading operator, SC Fitness, is celebrating a milestone by reaching 100 gyms.  The company ...
Latest News
Australia’s fast-growing fitness network, Viva Leisure, is adding a low-cost gym brand to its already ...
Latest News
Speedflex has launched a strength training programme for 10 to 16-year-olds, to make it safer, ...
Latest News
Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch ...
Latest News

Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, ...

Latest News
PureGym is encouraging people to step away from their screens and go for a walk, ...
Latest News
Small improvements to sleep, diet quality, and physical activity, made in combination lead to a ...
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members.
Featured supplier news
Featured supplier news: W3Fit EMEA celebrates its fifth anniversary
Celebrating its milestone 5th anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of the Health & Fitness industry’s most influential leaders.
Company profiles
Company profile: Total Vibration Solutions Ltd (TVS Group)
TVS Group includes TVS Sports Surfaces, TVS Gym Flooring, TVS Play Surfaces and TVS Acoustics. ...
Company profiles
Company profile: Ziva Strength
Ziva is an elite-performance fitness brand that designs, manufactures, delivers, and services premium resistance training, ...
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
GLL press release: GLL highlights the importance of drowning prevention to kids nationally as summer holidays near
School assemblies and water safety messages as part of swim lessons.   The UK's largest public pools and swim school operator, GLL, is providing timely activities during Drowning Prevention Week (13-20 June 2026) to raise awareness of water safety ahead of kids breaking up for the summer holidays.
Featured press releases
GYMNATION press release: Massive ‘Good Luck’ message appears in Saudi Desert as Green Falcons head to World Cup
Passengers flying out of Riyadh this week have been treated to an extraordinary sight from the skies after GymNation unveiled a giant desert sand mural supporting the Saudi Arabia National Football Team ahead of the FIFA World Cup in the United States.
Directory
Industrial washing machines
Miele Company Limited: Industrial washing machines
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Hot tubs
MSpa International Ltd: Hot tubs
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Lockers
Crown Sports Lockers: Lockers
Fitness tracking platform
SpiviTech: Fitness tracking platform
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
13-13 Jun 2026
Worldwide, Various,
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
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