Health Club Management magazine
2013 issue 10
3. Editor's letter: Rebranding exercise
Gyms need to identify and harness the superordinate goals that really drive behaviour change in members, says Kate Cracknell
6. Letters: Write to reply
Recent media reports on exercise and lack of weight loss may have confused many people, says Rod Hill of Anytime Fitness Iberia
8. News round-up:
DLL responds to cut-price sale, and new development at Lakeside is set to feature a health club
16. International news:
Hard Candy Fitness opens its first club in Rome, and women-only Vivafit opens a new site in Singapore
19. People news:
Elizabeth Blair is appointed CEO of US health club chain 24 Hour Fitness
20. IHRSA update: News
Co-founder of Motionsoft, Hossein Noshirvani, considers whether industry messages on exercise are too broad for consumers to digest
24. ukactive update: National Activity Strategy
With studies showing UK physical activity levels are dropping, it's time for a national strategy, says ukactive CEO David Stalker
27. Diary dates:
IHRSA's annual European Congress takes place in Madrid this month, and London's Olympia plays host to The Yoga Show
28. Everyone's talking about...: Global brands
What are the challenges faced by fitness brands looking to expand globally? Is there an ideal model for international success? We ask our panel of experts
30. Interview: Evo Fitness
Bård Windingstad and Peter Byman, founders of Evo Fitness in Norway, explain to Kate Cracknell how personal training and IT lie at the very heart of their business model
36. Business models: Specialist vs generalist
What will be the future of the traditional full-service club in the face of the growing microgym market? Kate Cracknell reports
42. Retention: What's in a name?
In the first part of a new retention series, Dr Paul Bedford takes a
look at the impact of brand on member retention
46. Promotional Feature: Alliance Leisure
Part two of a nine-part series detailing Alliance Leisure's process for creating successful public leisure facilities - Translating clients' wish lists into a viable scheme that's well conceptualised
48. Group exercise: Strength in numbers
Group exercise participants are loyal, attend regularly and are less price sensitive. Are clubs doing enough to harness group exercise?
52. Customer experience: Joe Pine & Jim Gilmore
Fifteen years after penning The Experience Economy, Pine and Gilmore are still inspiring businesses to create original and memorable customer experiences
56. Research round-up: Fit for surgery?
Fitness levels, not age, should be used to determine whether older people should undergo surgery, according to a new study
58. Tech series: The fraud squad
Is everyone who's using your club a fully paid-up member? Our panel of experts discuss the software systems that can help gyms prevent membership fraud
62. Promotional feature: Craftsman Quality Lockers
Recycling is how one of Scotland’s most efficiently run trusts has gained
maximum life from its changing provision while boosting customer care.
64. Sports conditioning: Train like a champion
Nicole Hearn pays a visit to London-based City Athletic, which offers its members the opportunity to train like elite athletes
68. Urban design: The only way is up
Professors Alfredo Brillembourg and Hubert Klumpner of Urban-Think Tank talk to Kate Cracknell about their revolutionary and socially cohesive Vertical Gym concept
74. Consoles: fitness-kit.net special
Kate Corney rounds up some of the latest console-based technology, designed to motivate and entertain members as they work out
78. sporta report: Local touch
In part four of our sporta series, we highlight some innovative projects from cultural and leisure trusts in the south-east of England
82. Supplier showcase:
We take a look at some recent health and fitness projects from CYBEX, Safe Space Lockers and The Retention People
Opinion
promotion
“Strength training has moved from the margins to the mainstream.”
Featured supplier news
Celebrating its milestone 5th anniversary, W3Fit EMEA returns in 2026 with an unmissable
gathering of the Health & Fitness industry’s most influential leaders.
Featured supplier news
One of the biggest mistakes the fitness industry still makes is advertising almost
exclusively to people who already look and live like gym members.
Company profiles
Pure Energy Music is a specialist music service built specifically for the fitness industry. Our ...
Company profiles
The company’s core business is the provision of facility development and support for local authorities, ...
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