Health Club Management magazine
2015 issue 6
Health Club Management 2015 issue 6
On the cover: Kimberly Wyatt
The former Pussycat Doll turned online celebrity trainer
3. Editor’s letter: Is fit now offensive?
Does the general public even know what a fit, healthy body looks like any more? Kate Cracknell asks the question as she contemplates the recent ‘Beach Body’ furore
8. Letters: Write to reply
Fitness trackers have their place, but if users don’t understand the data they may become demotivated, says Andy Jackson of AJ Scot LLC
10. News round-up:
Tanni Grey-Thompson announced as chair of ukactive, Pure Gym partners Spartan, MyFitnessPal cashes in on app, and Microsoft launches its fitness-focused Band
20. International news:
Fitness First launches its inaugural ‘invitation-only’ club in Singapore, and Fitness Hut opens three new clubs in the space of a month
22. People news:
Glenn Earlam joins DLL as CEO, as Scott Lloyd steps into role of non-executive deputy chair
24. ukactive update: Generation Inactive
Executive director Steven Ward outlines ukactive’s latest area of focus: childhood inactivity
26. IHRSA update: The World in our hands
Melissa Rodriguez outlines some of the key findings from the 2015 IHRSA Global Report
29. Diary dates:
ukactive’s FLAME conference takes place this month in Telford, and culminates in the FLAME awards
30. Promotional feature: MoveGB
MoveGB’s innovative membership model is a risk-free and lucrative proposition for operators, says MD Justin Mendleton
32. Everyone’s talking about...: PT vs technology
Is the spread of new and exciting fitness technology set to push personal trainers out of a job?
34. Interview - Edgard Corona:
The founder and CEO of BioRitmo and SmartFit talks to Kate Cracknell about cannibalising his own brand, handing the reins to his staff, and the challenges of operating in Brazil
40. Promotional feature: Premier Software
The CORE by Premier software solution meets the growing needs of your health and fitness business
42. New opening: Think out of the box
Gymbox Westfield Stratford in east London has inherited all the colour and buzz of its Olympic next-door neighbour, says Kate Cracknell
46. Pricing strategy: The language of numbers
The mid-market is a good place to be – you just have to know how to pitch your pricing, according to leisure consultant Tim Baker
Health Club Management 2015 issue 6
On the cover: Kimberly Wyatt
The former Pussycat Doll turned online celebrity trainer
50. Activity tracking: Fit for the challenge
VP and general manager EMEA for Fitbit, Gareth Jones, talks to Kath Hudson about motivating people through challenges and rewards
52. Architecture & design: An eye for design
Our new series showcasing best practice in health club design and architecture kicks off with four of our international top picks
56. Promotional feature: Alliance Leisure
Alliance Leisure smoothed the way through design and build for clients in Doncaster and Cwmbran
58. New opening: Evolution not revolution
Jim Graham, COO of The Gym Group, on how the low-cost pioneer is continuing its journey of innovation and success following a strategic review of its proposition
62. FIBO launches: fitness-kit.net special
The latest product launches from this year’s FIBO, which took place in April in Cologne, Germany
68. Promotional feature: miha
In just 20 minutes per week expect the unexpected with this EMS-based hybrid training method
70. Virtual classes: At home with the celebs
Streamed virtual fitness classes led by celebrities are the latest craze – and one health clubs should monitor, as they reach audiences who don’t go to a gym. Amanda Ellison reports
74. Software: At the touch of a button
Abigail Harris takes a look at the latest software designed to facilitate bookings in all areas of operation
78. Promotional feature: Gladstone
There’s more to data than just gathering information – an operator also
needs to be able to access and analyse its findings
80. Kids’ fitness: Start them young
We put the spotlight on a number of new initiatives aiming to tackle the challenge of childhood inactivity
86. Pre-owned equipment: Old for new
The demand for pre-owned gym equipment is growing, and operators can find themselves some top quality, bespoke branded kit
88. Supplier showcase:
We take a look at recent projects completed by Dalesauna, Xn Leisure and Gladstone
98. Research: Family matters
New research from the US shows that stressful family situations can lead to obesity in children
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Opinion
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“Data-driven businesses are some of today’s greatest global success stories, providing
blueprints for success. ”
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“Evidence suggests that over many years personal trainers have been forced to leave the
fitness industry because employment patterns are erratic, earnings are inconsistent and it
is difficult to build up value needed to secure an appropriate lifestyle.”
Featured supplier news
As countries around the world gear up to relax their lockdown rules, there remains a
question mark over gyms and studios, which in many markets will be one of the last sectors
to be given the green light.
Featured supplier news
Gympass, the world’s largest corporate fitness platform, has announced a partnership with
F45 Training, one of the world’s fastest-growing fitness franchisors that will give its
corporate members access to their global network of workout facilities.
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