press release: Create
Create sets a new standard with its new personal training diploma
Create's new Personal Training Diploma is built on the depth, real-client practice and coaching judgement that turn a qualification into genuine readiness - taught as one continuous course so that every skill is reinforced and applied, not cleared once and forgotten.
Create, (previously Create PT) the career-led training provider for the fitness, health and wellbeing industry, has launched a new Personal Training Diploma built to close a long-standing gap between being qualified and being ready to coach. The diploma goes further than the standard requires, teaching each skill in depth and putting it to work with real clients, so that learners are able to sit someone down and genuinely help them - not simply able to pass an assessment.
The industry has a well-recognised readiness problem. A significant share of newly qualified personal trainers leave the profession within their first couple of years, and employers regularly report that new hires can hold a certificate but struggle to programme or coach for an actual person. Create argues the cause runs deeper than structure: across the sector, skills are taught shallowly and in isolation, covered once and then left behind, so learners are assessed on whether they can pass, not on whether they can do the job.
Create's leadership is direct about why that matters.
"For too long the industry has accepted that someone can qualify and still not be ready to coach. That is not fair on the trainer, and it is not fair on the client who trusts them. We built this qualification to go deeper than the minimum and to put every skill to work with a real person, so that the people who finish it can walk onto a gym floor and help someone properly from their first session. If that raises expectations across the industry, good." - Adam Rhodes, chief executive officer and Founder, Create
What makes the difference is the quality, depth and applicability of the teaching. Underpinning the diploma is 'Gain', Create's coaching methodology, which runs across four stages: Groundwork, Advance, Integrate and Nuance. Gain is the progression that turns knowledge into competence, moving a learner from safe fundamentals, to adapting sessions for real clients, to joining consultation, programming and coaching into one practice, to the finer judgement that marks a confident coach. By the final stage, learners run a live consultation, design and progress programmes for different clients, and critically analyse a full twelve-week plan to find and fix its flaws. Most courses ask for one basic programme written in isolation. Create asks for the thinking a working coach actually does.
Delivering that depth is what the diploma's structure is built to support. Traditionally, Level 2 (Gym Instructor) and Level 3 (Personal Trainer) are taught as two separate qualifications, cleared unit by unit. A learner passes Level 2, moves on, and is expected to recall it when Level 3 programming arrives months later - by which point much of it has gone. Create has removed the standalone Level 2 and built a single qualification that meets every Level 2 and Level 3 requirement, taught from the ground up as one progression. This removes the duplication between the two levels and frees the time to go deeper: each concept is introduced, revisited and applied to harder clients as the course continues, so learners are never asked to perform a skill they have not been built up to. The structure is the vehicle; the depth and reinforcement it allows are the point. The approach is closer to an apprenticeship than a tick-box course.
The education team makes the same point about what actually builds readiness.
"Readiness doesn't come from how a course is packaged - it comes from how deeply each skill is taught and how often a learner gets to use it with a real person. We built the diploma so that every concept is laid down, revisited and applied to harder clients as they progress, with GAIN running through it. Teaching Levels 2 and 3 as one continuous course is what lets us go that deep without wasting time on duplication. Learners finish with confidence that holds up under pressure, because they have already done the work, not just read about it." - David Francis, head of education, Create
The qualification is mapped to the CIMSPA professional standards on top of the awarding organisation requirements every provider must meet. Create then assesses learners against its own higher bar, measured by one practical question: by the end, can the learner sit a real client down and genuinely help them.
Nothing required by the standards has been removed. Health and safety, CPD and customer service are all covered, taught once learners understand the role they support rather than front-loaded as units to clear at the start, a common reason learners lose momentum early.
For Create, the diploma is also a starting point.
"The fitness professionals who go on to be truly successful are deep specialists, not broad generalists. This course was built on that belief, combining adult learning theory, CIMSPA professional standards, and behavioural design to create a programme that meets each individual where they are, delivers the qualification, and personalises the journey so learners can stretch in the areas they're most passionate about. This is the start of a new framework for Create, one focused on careers - not courses, supporting individuals as they train, advance, specialise, and lead. I'd like to thank the thousands of learners who trust us with their education each year, and the employers who have helped shape what we're building." Ollie Bell, managing director, Create.
The Personal Training Diploma is the first stage of Create's Train, Advance, Specialise, Lead pathway, which supports learners from first qualification through to specialism and leadership. The course is available now.
Full details, including structure and pricing, are in the Info & Price Guide on the Create website.


Ollie Bell, managing director
Josh Thursby, co-founder and commercial director
• Third Space
• Everlast
• MyPTHub
• Fold (Reformers)
The focus will be on integrating emerging technology to improve learner experiences, deliver more high-quality graduates seamlessly into the workforce, and support operators in building sustainable, skilled teams that drive industry growth and elevate standards across the sector.
– Clare Lewis, Create learner and personal trainer
– Michael Iddenden, Create learner and personal trainer
– Greg Devenish, Create learner and personal trainer






































