press release: Create
Gold company profile | Create
PRESS RELEASE
UK Sports Institute partners with Create to support athlete career transitions
29 Oct 2025
/ Create PT
Under the new agreement, UKSI will recommend and refer to Create, competing and transitioning athletes across all Olympic and Paralympic sports, who are exploring careers in the fitness industry.
Through the partnership, Create will break down entry barriers by providing exclusive course discounts to UKSI-referred athletes, helping them gain industry-recognised qualifications and transition smoothly into successful and fulfilling long term careers within the fitness industry.
The collaboration underscores both organisations’ shared commitment to supporting athletes beyond competition, helping them build sustainable futures and continue to make a positive impact within sport and fitness.
Adam Rhodes, CEO of Create, says: “We’re incredibly proud to be recognised by the UK Sports Institute as its preferred provider of Personal Trainer training services. This partnership aligns perfectly with our mission to help people turn their passion for fitness into meaningful careers.
To succeed at the highest level, professional athletes must show remarkable discipline, drive, and commitment, the very qualities that underpin a successful personal trainer. Through our education and experience, we will help athletes channel these qualities into new, rewarding chapters in their professional lives whilst also supporting employers by feeding a rich source of talent into the fitness workforce.”
Jo Harrison, Head of Performance Lifestyle at the UK Sports Institute, adds: “Supporting athletes as they transition from competition to new careers is a vital part of what we do. Partnering with Create provides athletes with access to industry-recognised qualifications and mentoring that enhance employability and create a career pathway beyond their field of play.”
This partnership marks an important step forward in broadening career pathways for elite athletes.
For more information on Create, visit: create.fit
More press releases and updates from Create:
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coaching judgement that turn a qualification into genuine readiness - taught as one
continuous course so that every skill is reinforced and applied, not cleared once and
forgotten.
Fold and Create have announced the launch of Fols Academy, a new education partnership
designed to set a higher standard for Pilates education.
Award winning fitness education provider, Create, has launched a PT scholarship to remove
financial barriers that could otherwise prevent talented individuals from entering the
fitness workforce.
Create has stepped forward to support PT learners affected by The Health & Fitness
Institute’s decision to stop trading, ensuring ambitions to join the fitness industry don’t
go unfulfilled.
As a clear indication of its intent to scale, Create, formerly Create PT, has welcomed
digital technology and training mastermind, Ollie Bell to its Board as Managing Director.
Create
Tel: 01245 905954
Email: [email protected]
Web:
www.create.fit
Address:
3rd Floor,
86-90 Paul Street,
London,
EC2A 4NE,
UK
Adam Rhodes, co-founder and director
Create video gallery:
Key personnel
Adam Rhodes, co-founder and director
Ollie Bell, managing director
Josh Thursby, co-founder and commercial director
Ollie Bell, managing director
Josh Thursby, co-founder and commercial director
Key customers
• Pure Gym
• Third Space
• Everlast
• MyPTHub
• Fold (Reformers)
• Third Space
• Everlast
• MyPTHub
• Fold (Reformers)
Plans for the next 12 months
Create will continue to deliver work-ready fitness professionals into the workforce through the development of new digital courses, growing its one-to-one mentorship capacity and hosting more in-person events across the UK. The company will also accelerate its tech-driven product development, designing and building new innovations that solve talent recruitment and retention challenges for employers.
The focus will be on integrating emerging technology to improve learner experiences, deliver more high-quality graduates seamlessly into the workforce, and support operators in building sustainable, skilled teams that drive industry growth and elevate standards across the sector.
The focus will be on integrating emerging technology to improve learner experiences, deliver more high-quality graduates seamlessly into the workforce, and support operators in building sustainable, skilled teams that drive industry growth and elevate standards across the sector.
Testimonial
“Create offered a flawless service whilst I was completing my Level 2/3 PT qualification with them. The support was attentive and the online learning made studying really convenient.”
– Clare Lewis, Create learner and personal trainer
– Clare Lewis, Create learner and personal trainer
Testimonial
“Great care and attention to detail throughout the course. You are given 100% attention whenever needed and the tutors help guide you through your qualifications!”
– Michael Iddenden, Create learner and personal trainer
– Michael Iddenden, Create learner and personal trainer
Testimonial
“Throughout the course, the support and efficiency shown by Create was second to none. They provided quick and detailed feedback whenever it was needed and I always felt supported and confident.”
– Greg Devenish, Create learner and personal trainer
– Greg Devenish, Create learner and personal trainer
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