As a clear indication of its intent to scale, Create, formerly Create PT,  has welcomed digital technology and training mastermind, Ollie Bell to its Board as Managing Director.
 
Previously Director of Client Services at the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) and before that Commercial Director at Future Fit Training, Ollie has his feet firmly in the education space, whilst also pioneering the power of emerging technology. Ollie’s past achievements include consulting on strategy and tech integrations with many of the sector’s leading training providers plus working with Google to create and deliver an award winning, sector specific, digital upskilling programme.

“Fitness professionals are the industry’s most valuable, yet under-appreciated asset. By developing and harnessing their potential we unlock huge growth commercial and opportunities,” says Ollie. “Create champions fitness professionals through the delivery of an exceptional tech-driven training experience, whilst also developing products that solve recruitment and retention issues for employers.”
   
Ollie joins Create at a pivotal time in the company’s evolution. Co-founded in 2017 by gym owner turned entrepreneur, Adam Rhodes, CEO and Josh Thursby, Commercial Director, Create delivers quality fitness education to more than 80 learners every month, many of whom have used their learnings from Create to springboard and develop successful careers in the global fitness industry.
 
On his appointment, Ollie says: “Create is on an exciting journey and I am thrilled to join as it moves into its next phase of growth. Having already delivered thousands of highly skilled Personal Trainers into the workforce via employers that include PureGym, The Gym Group and David Lloyd Leisure, Create is well established and highly respected yet still has a relatively low visibility in the industry. We are set to change this and grow the brand into one of the industry’s leading training providers.
 
“Looking ahead, our focus is on integrating the latest technology and digital innovations to deliver an exceptional learner experience. Through the development of career pathways, across fitness and health, wellbeing, digital and business education programmes that map to an evolving industry, we will continue to support individuals through CPD programs that align to employer needs, creating an environment that builds careers for life and retains talent for employers.”

Create is already an official CIMSPA training partner, with all its training and education mapped to CIMSPA standards. 
 
Adam Rhodes, Founder of Create adds: “Over the last 7 years, we have built a successful digital training platform focused on supporting Personal Trainers into work. The next step is to expand our product offer to be able to train and upskill a wider segment of the physical activity workforce. Alongside, we are also developing a suite of tech-driven products that solve widespread training and recruitment challenges for operators. This move will cement our position as one of the most innovative, exciting and results-focused training providers in the sector.
 
“As well as being a really genuine, likeable individual, Ollie brings with him a rare and valuable combination of skills and experience that marries emerging technology with education. His innovations have already won multiple awards in both the fitness and education sectors and his input will be absolutely critical to the onward success and growth of Create.”
 
For more information about Create, visit: www.creatept.com