Health Club Management magazine
2011 issue 11
3. Editor's letter: what's in a name?
Kate Cracknell asks if we need to re-think the labels we use in our sector
6. Letters: Write to reply
The fitness sector must review the quality of its nutrition training, says lecturer Dr Gary Mendoza
8. News round-up:
New health and wellbeing research unit to open at Leeds Met university.
16. International news:
Anytime Fitness opens its 100th Australian club, while Intensiti gears up to open its first gym in Jordan
20. IHRSA update:
Thoughts on low-cost gyms and operational lessons from Denmark
24. FIA update:
A 2012 national campaign is set to latch onto the power of London’s Olympic Games
26. Competitive edge:
Scaling three peaks in Egypt’s Sinai desert and racing huskies in Lapland
27. Diary dates:
ECA World Fitness/Thrive takes place in Florida, plus new B-Fit Expo in London and Spatex in Brighton
28. Everyone’s talking about…: The banks
How do banks currently view the health and fitness industry? We ask our panel of experts
30. Interview – Nuffield: Laura Kerby
The MD of Nuffield Health Fitness and Wellbeing talks to Kate Cracknell about outcomes data and the importance of a holistic offer
36. New opening: A star is born
Independent health club Stars Gym in south London aims to make martial arts more mainstream
40. Training & qualifications: Branching out
Kate Cracknell reports on the opportunities for operators to enter the training provision arena
44. Retention series: Are you experienced?
The rise of customer experience management is leaving traditional member retention activities behind, says Stuart Dyson
49. Active ageing : Exercise & ageing
Kath Hudson looks at some inspiring health initiatives designed for the older generation
52. Research round-up: Making headway
Research suggests that exercise can be as effective as drugs in the preventative treatment of migraines
54. Service & maintenance: Location, location, location
Darren Weiss investigates ways in which geolocation technology can help equipment manufacturers boost their bottom line
56. fitness-kit: Product round-up
Booking software from Yapps, Flexi-cord technology from Viper, new equipment from Total Gym and a training platform from Studio Sports
58. LIW 2011: Show review
Laura Dagg rounds up some of the exciting new products that made their debut at this year’s Leisure Industry Week and details the key show events
63. IDEA trends survey: Trending now
Rhianon Stevens reports on the top exercise trends identified in the 16th annual IDEA Fitness Programs and Equipment Trends report
66. Mintel report: Creative thinking
Mintel analyst Michael Oliver examines the consumer reaction to gyms in 2011 and the opportunities to get more people active
68. Health Club Awards: Could you be a winner?
With new awards categories and a call for entries, the Health Club Awards gather momentum into 2012
70. fitness-kit – studio equipment: Search engine for buyers
Escape Fitness launches SteelBell and the new Easy Tone Step is added to the Reebok range
73. Supplier showcase : Project profile promotion
We profile projects from Big Wave Media, Technogym and Better Belly
83. Lightweights: Just desserts for London xmas race
Sporty Santas get set for a Christmas dash and Scooby Doo is hailed as the most active cartoon character
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Opinion
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“Evidence suggests that over many years personal trainers have been forced to leave the
fitness industry because employment patterns are erratic, earnings are inconsistent and it
is difficult to build up value needed to secure an appropriate lifestyle.”
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Featured supplier news
As countries around the world gear up to relax their lockdown rules, there remains a
question mark over gyms and studios, which in many markets will be one of the last sectors
to be given the green light.
Featured supplier news
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in
digital management solutions, to create the new JP4 app, a premium 12-week personal health
and fitness transformation programme that takes the user on a journey of change through four
key elements of health.
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