Health Club Management magazine
2022 issue 7
Health Club Management 2022 issue 7
On the cover: Sebastian Schoepe & Rainer Schaller
launch new fitness brand, Heimat
5. Editor's letter: Focus on outcomes
We need to change the way we measure the impact of the sector, with a new focus on outcomes, says Liz Terry
12. Letters: Write to reply
Alfonso Jimenez of Think Active is driving a global data programme to prove the impact of the sector, while Quest is launching new inclusivity assessments
16. HCM People: Shannon Hudson
The founder of kickboxing franchise 9Round and IKF Light Middleweight Kickboxing Champion has expanded a single site to 20 countries and 600 locations
20. HCM People: Grant Campbell
The GM of Nobu Hotel London Portman Square talks about the creation of its new Fitness and Wellness Space, which is open to the community
26. HCM news:
The World Active Forum launches to represent and unite the sector globally, plus Gym Group on track for record growth
34. Interview: Jeb Balise
The gaming industry is the inspiration behind a new fitness concept launching in New Jersey. We talk to the Drop Fitness CEO about his innovative approach
44. Talking point: The metaverse
As the internet becomes more ‘human and physical’, should you be jumping on board the fast-moving metaverse train sooner rather than later?
50. Sponsored: BXR goes to new heights with Technogym
BXR is one of the most exciting brands in
the fitness industry. Co-founder Alex Nicholl
gives us a glimpse behind the scenes
52. Insight: Now trending
From a boom in VR to deeper client personalisation, Lauren McAlister takes a look at trends the industry can expect to see accelerating as we head into 2023
56. New launch: Heimat – elevated concept
Fitness powerhouse Rainer Schaller, CEO of RSG Group, has opened Heimat in LA, combining a luxury gym with a private members’ club
70. Active ageing: Doubling down
Colin Milner, CEO of the International Council on Active Aging, reveals new research highlighting the need for a more effective approach to fitness and ageing
Health Club Management 2022 issue 7
On the cover: Sebastian Schoepe & Rainer Schaller
launch new fitness brand, Heimat
76. Policy: Critical review
The UK’s National Audit Office has published findings of its investigation into the sector, indicating new policies are needed. Martyn Allison does a review
80. Evidence: Building skills
Researchers examined the impact of £2.2bn of school sports funding following London 2012 and find the majority has gone to private contractors, with little upskilling happening in schools
82. Strength: Growing stronger
We ask suppliers about the latest trends in strength training
88. Supplier showcase: Myzone – Live Insights
Banntyne is working with Myzone to enhance the customer journey, starting with the onboarding stage
90. Supplier showcase: Pulse Fitness – Getting a revamp
Pulse Fitness is supporting community activity with the Teme Leisure partnership
92. Supplier showcase: Safespace – Star treatment
Liftd Design has created a new gym for Warner Bros. Studios Leavesden, the home of Harry Potter
95. fitness-kit.net: Product innovation
Launches include the In Gym platform from Brawn, a stretch solution from Elasko, 3D printed parts from Service Sport and the BubbleSpa shower from Kelda
97. HCM directory:
Looking for a new product? Check out the latest entries in our directory
98. Research: Weekend warrior
Doing the recommended amount of exercise at the weekend is just as beneficial as spreading physical activity through the week, according to research
Opinion
promotion
“Strength training has moved from the margins to the mainstream.”
Featured supplier news
One of the biggest mistakes the fitness industry still makes is advertising almost
exclusively to people who already look and live like gym members.
Featured supplier news
Elevate is set to celebrate its 10th anniversary in style this June, with organisers
confirming the event’s largest-ever drinks reception as registrations continue to run more
than 10% ahead of last year.
Company profiles
Connect is a UK-based technology company redefining how the fitness and wellness industry builds digital ...
Company profiles
Peak Pilates, founded in the US in the early 1990s and now part of Mad ...
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