Health Club Management magazine
2010 issue 6
3. Editor's letter: Hanging in there
The value of the industry in terms of turnover was up by 0.9 per cent to £3.8bn during the year, making this the 10th consecutive year of growth for the sector
6. Letters: Write to reply
Celebrity endorsements can bring real benefits to retention and new member enquiries, says Marc Diaper
8. News: News round-up
Rat Race Urban Gym planned for Edinburgh and the £12.5m Edge project opens at Leeds University
14. News: International news
Euro2m Golem site opens in Bratislava, and Curves targets Indian market
20. News: People news
Sporta re-elects board, plus an interview with IHRSA's Emerging Female Leader award winner
22. Competitive edge: News
Challenges include the World Swim Against Malaria and The Welsh 3000s mountain walk
23. Diary: Diary dates 2010
Get ready for the International Council on Active Aging's UK event and the World Leisure Congress
24. Everyone's talking about: External instructors
Kath Hudson asks the experts for advice on getting the most from freelance instructors - how should we manage this key group of people?
26. Interview: Peter Roberts
Kate Cracknell talks to the founder and managing director of Pure Gym about maintaining standards and creating a profitable business at the low-cost end of the market
30. Heart rate training: On the pulse
Neil Gibson, BASES-accredited sports scientist at Heriot-Watt University, provides a technical
briefing on heart rate training
34. Heart rate training: Operator packages
We take a look at some of the heart rate training options specifically geared towards the
health and fitness industry
36. New opening: London leisure
The new £31m Hillingdon Sports and Leisure Complex in Uxbridge, west London, opened earlier this year. Shoshana Kazab pays a visit
39. Research round-up: Get e-motion-al
Could emphasising the emotional benefits of exercise be the key to getting teenagers into fitness? We outline the findings of new research
40. Generational marketing: Across the divide
How can clubs appeal to staff and members from Generation Y, while still addressing the needs of Generations X and Y and the Baby Boomers? Simon Walker reports
44. Sports conditioning: In the swing of things
As part of our sports conditioning series, we talk to operators and training providers about the opportunities for facilities wanting to tap in to the golf fitness market
48. CRM series: Kiosk culture
Should health club receptions be staffed or automated? Sean James takes a look at the pros and cons, and at some of the software options available to support each route
52. Drinks market: Thirsty work
As the sports and energy drinks market continues to grow, Sian Brenchley looks at new evidence from Mintel to see what the future holds for this secondary income stream
55. Fitness-kit.net special: Energy snacks
Jelly beans from Lucozade Sport and a new range from Maximuscle
57. Procurement and funding: It all adds up
Adrian Hill looks at the importance of calculating whole life costs when procuring new facilities
60. Disability fitness: Going the extra mile
We showcase a selection of initiatives designed to encourage disabled people to see health clubs and leisure centres as inclusive environments - food for thought for operators wanting to expand their offering in this vital area
66. Core and balance: Striking a balance
Susie Srivastava talks to a selection of independent operators about integrating core/balance training into workouts. Plus a look at a selection of core/balance training equipment
75. Lightweights: Wife carrying contest
Wife-carrying contests in Finland, yoga-practising firemen in New York and Taiwan's new 'bike hotel'
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Featured supplier news
Core Health & Fitness is proud to have signed an exclusive supplier agreement for the roll-
out of all projected clubs with Énergie Fitness Iberia over the next seven years.
Featured supplier news
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an
increased strategic focus on the Scottish market.
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