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press release: Fitbench

Gold company profile | Fitbench
PRESS RELEASE

Fitbench unlocks the power of every square metre with Fitrack

16 Jul 2026
Fitbench launches Fitrack / Fitbench

Built for small spaces. Designed for big results. Six stations. Twelve users. One compact footprint.

Fitbench, the commercial fitness equipment company known for simplifying training spaces and removing barriers to exercise, today announces the launch of Fitrack, a multi-person, multifunctional training system that transforms underutilised gym space into a complete small group training destination.

For commercial operators, floor space has become one of the industry's most valuable assets. As demand for functional fitness, personal training and small group programming continues to grow, many facilities face the same challenge: how do you increase training capacity without sacrificing more square metres or investing in dedicated studios?

From day one, Fitbench has been built around one core principle: eliminate wasted space, wasted movement and wasted time. Every product has been designed to simplify the training environment, keeping equipment organised, accessible and ready for use while supporting seamless transitions between exercises.

Purpose-built for commercial facilities, Fitrack combines six integrated training stations with premium equipment storage into a single compact structure. Supporting up to 12 users simultaneously while occupying less than one square metre of floor space, Fitrack creates more than 14 square metres of active training space from a remarkably small footprint.

Rather than functioning as a traditional rig, Fitrack serves as a complete training hub. Its unique triangular design creates six integrated stations combining strength, striking, conditioning, landmine training and wall ball work around a central storage system, allowing multiple users to move seamlessly between exercises while keeping equipment organised and close at hand.

Designed for functional training areas, turf zones and other underutilised spaces, both indoors and outside, Fitrack transforms previously unused square metres into high-value training destinations.

"Commercial gyms don't need another rig," says Tyler Danen, founder of Fitbench. "They need a smarter way to create more training opportunities from the space they already have.

"Fitrack was designed to solve that challenge. It's not simply somewhere to hang equipment, it's a complete training destination. Operators can deliver small group training, personal training and independent workouts from one footprint, keeping the floor organised and efficient.

Every square metre inside a gym has to earn its keep, and Fitrack helps operators do exactly that. Fitrack allows facilities to increase programming capacity and member engagement without expanding their footprint, and that's becoming more important than ever."

Suitable for instructor-led small group training, circuit classes, athletic performance sessions, personal training and independent member workouts, Fitrack gives operators the flexibility to deliver more programming from less space while creating an organised, engaging training environment.

Available as either a freestanding or bolt-down configuration and manufactured in the USA, Fitrack can also be customised to suit different facility layouts and programming needs. Optional upgrades further enhance Fitrack's versatility, including integration with the Forme interactive mirror for trainer-led digital workouts, additional wall ball targets to meet Hyrox competition standards and bespoke colour and graphic customisation to align with a facility's brand and design aesthetic.

Fitrack represents the latest evolution of Fitbench's mission to remove barriers to exercise by simplifying the commercial training environment. Joining the award-winning Fitbench storage and strength system and the recently launched Fitbag gloveless striking solution, Fitrack expands the company's growing family of innovative products designed to help operators maximise space, improve programming and create better training experiences for members.

 

For more information, visit fitbench.com

 

 

 

FITRACK™ and FITBAG™ are trademarks



More press releases and updates from Fitbench:
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Fitbench, the commercial fitness equipment company known for simplifying training spaces and removing barriers to exercise, today announces the launch of Fitbag, a gloveless boxing bag created to replace traditional boxing bags on the gym floor and in group training environments.
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Fitbench
Tel: +1 800 294 0536
Address: W1236 Industrial Drive, Ixonia , WI 53036, United States
Tyler Danen, CEO & founder
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press release: Fitbench

Gold company profile | Fitbench
PRESS RELEASE

Fitbench unlocks the power of every square metre with Fitrack

16 Jul 2026
Fitbench launches Fitrack / Fitbench

Built for small spaces. Designed for big results. Six stations. Twelve users. One compact footprint.

Fitbench, the commercial fitness equipment company known for simplifying training spaces and removing barriers to exercise, today announces the launch of Fitrack, a multi-person, multifunctional training system that transforms underutilised gym space into a complete small group training destination.

For commercial operators, floor space has become one of the industry's most valuable assets. As demand for functional fitness, personal training and small group programming continues to grow, many facilities face the same challenge: how do you increase training capacity without sacrificing more square metres or investing in dedicated studios?

From day one, Fitbench has been built around one core principle: eliminate wasted space, wasted movement and wasted time. Every product has been designed to simplify the training environment, keeping equipment organised, accessible and ready for use while supporting seamless transitions between exercises.

Purpose-built for commercial facilities, Fitrack combines six integrated training stations with premium equipment storage into a single compact structure. Supporting up to 12 users simultaneously while occupying less than one square metre of floor space, Fitrack creates more than 14 square metres of active training space from a remarkably small footprint.

Rather than functioning as a traditional rig, Fitrack serves as a complete training hub. Its unique triangular design creates six integrated stations combining strength, striking, conditioning, landmine training and wall ball work around a central storage system, allowing multiple users to move seamlessly between exercises while keeping equipment organised and close at hand.

Designed for functional training areas, turf zones and other underutilised spaces, both indoors and outside, Fitrack transforms previously unused square metres into high-value training destinations.

"Commercial gyms don't need another rig," says Tyler Danen, founder of Fitbench. "They need a smarter way to create more training opportunities from the space they already have.

"Fitrack was designed to solve that challenge. It's not simply somewhere to hang equipment, it's a complete training destination. Operators can deliver small group training, personal training and independent workouts from one footprint, keeping the floor organised and efficient.

Every square metre inside a gym has to earn its keep, and Fitrack helps operators do exactly that. Fitrack allows facilities to increase programming capacity and member engagement without expanding their footprint, and that's becoming more important than ever."

Suitable for instructor-led small group training, circuit classes, athletic performance sessions, personal training and independent member workouts, Fitrack gives operators the flexibility to deliver more programming from less space while creating an organised, engaging training environment.

Available as either a freestanding or bolt-down configuration and manufactured in the USA, Fitrack can also be customised to suit different facility layouts and programming needs. Optional upgrades further enhance Fitrack's versatility, including integration with the Forme interactive mirror for trainer-led digital workouts, additional wall ball targets to meet Hyrox competition standards and bespoke colour and graphic customisation to align with a facility's brand and design aesthetic.

Fitrack represents the latest evolution of Fitbench's mission to remove barriers to exercise by simplifying the commercial training environment. Joining the award-winning Fitbench storage and strength system and the recently launched Fitbag gloveless striking solution, Fitrack expands the company's growing family of innovative products designed to help operators maximise space, improve programming and create better training experiences for members.

 

For more information, visit fitbench.com

 

 

 

FITRACK™ and FITBAG™ are trademarks



More press releases and updates from Fitbench:
Boutique fitness concept combines functional strength training, premium design and coach-led programming to make strength training more accessible.
Fitbench, the commercial fitness equipment company known for simplifying training spaces and removing barriers to exercise, today announces the launch of Fitbag, a gloveless boxing bag created to replace traditional boxing bags on the gym floor and in group training environments.
Fitbench: featured in HCM and Fit Tech magazines
Specifier: Making space
Designing multi-functional spaces can lead to fewer bottlenecks at peak times. Julie Cramer investigates the latest kit and inspiring installations
Fitbench
Tel: +1 800 294 0536
Address: W1236 Industrial Drive, Ixonia , WI 53036, United States
Tyler Danen, CEO & founder
Fitbench video gallery:
Key personnel
Tyler Danen, CEO & founder
Erin Danen, director of operations
Tom Crampton, international sales & marketing director
Mack Reinbold, global marketing coordinator
Key customers
Fitbench equipment can be found in a wide range of training environments, from large national gym brands like Life Time, Vasa Fitness, Planet Fitness, Barry’s, and ClubStudio to boutique studios and performance-focused facilities.

Its presence across these spaces reflects the brand’s ability to support different training models while maintaining efficient layouts, consistent programming, and durable, high-traffic use.
Plans for the next 12 months
Over the next year, Fitbench will focus on international growth by onboarding new distributors across global markets and expanding direct relationships with key accounts.

The brand will continue investing in product development to enhance the fitness experience for members while improving operational efficiency for clubs and studios.

Additional priorities include strategic team growth across sales and operations and evaluating expanded warehousing to support distribution.
Testimonial
“My favourite Fitbench feature is manoeuverability. I can move them wherever I want within my studio. It’s a tough question because I can adjust them high, I can adjust them low, and of course it’s an all in one. Your dumbbells, slam balls, kettlebells, bands, and the adjustability of the bench seat. It’s just an amazing concept, and it really does a lot of great things for our studios.”

– Drive Custom Fit
Testimonial
“They get used every day. Trainers love them for multi-client hours. The adjustable bench top gets used for all types of things. I’ve even had some of my clients want to buy them for personal use at home. That’s how interested in them they are. We love them. I actually have three still in storage for my next location, which just tells you how much I like them.”

– Prep Fitness
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