Health Club Management magazine
2016 issue 6
Health Club Management 2016 issue 6
On the cover: David Stalker
The former ukactive CEO casts
a critical eye on the fitness sector p34
5. Editor’s letter: The inactivity agenda
The new Sport England strategy is a huge triumph for ukactive, and an equally significant opportunity for the fitness sector, says Kate Cracknell
11. Letters: Write to reply
René Hanschke of eGym considers the growing need for suppliers to become data consultants
12. People profile: Zanna van Dijk
The PT turned online personality on the new art of social media 'influencing'
14. People profile: Peter Phillips
The Queen's grandson is on a mission to make Spartan Race a household name
16. News round-up:
New Russian chain Encore Fitness to open flagship club, Bannatyne edges closer to an IPO, fitness sector “to grow 300 per cent” – and 1Rebel unveils plans for a London bus with a group cycling studio onboard
24. UK new Feature: Cycling in bus lanes
1Rebel is planning its own spin on active commuting with cycling studios on
London buses. So what’s the consensus on this eye-catching new idea?
30. Promotional feature: payasUgym
payasUgym’s new Partner Portal offers data and insight to help operators become more competitive in the marketplace
33. Events calendar:
A round-up of key upcoming events in the health and fitness calendar
34. Interview - David Stalker:
As the former CEO of ukactive is freed from the shackles of office, he offers his frank opinions on the fitness sector
40. Beating diabetes: Talking point
Diabetes, Oliver Patrick, Jenny Patrickson, John Morgan, Nikki Joule, Neil King, NHS, Kath Hudson
44. Interview - Annie Holden:
Annie Holden, Everyone Health, preventative, prevention, Everyone Active, public health, Kate Cracknell
48. Virtual classes: Proof in numbers
Attendance is sky-high at Les Mills’ latest club in New Zealand – and virtual classes are playing a starring role
52. Fitness apps: A perfect match
Gym buddy apps are helping people find their perfect workout partner, so they’re more likely to stick with their routine
Health Club Management 2016 issue 6
On the cover: David Stalker
The former ukactive CEO casts
a critical eye on the fitness sector p34
54. Marketing: A visual experience
Do you know how to fully engage Millennials in your social media marketing? The experts share their advice
56. Promotional feature: Wattbike
Innovative Wattbike training zones are transforming studios and gym floors across the country
58. European research: Growth market
The health club market has shown robust growth across Europe, according to new research from Deloitte and EuropeActive
64. Software: Mine of information
New developments in data mining can help clubs unlock their ‘hidden wealth’
68. Promotional feature: Legend
A look at how How Inverclyde Leisure has driven business transformation, cut costs and grown revenues
70. Social good: Changing lives
Sentinel Leisure Trust’s innovative model sees its commercial arm driving revenue to keep its leisure offering affordable
72. IHRSA update: Management education
The IHRSA Institute 2016 takes place in the US in August, offering executive education for health club professionals
75. ukactive update: Brexit
Bad for Britain, bad for fitness? Steve Ward, executive director at ukactive, offers his thoughts on the upcoming referendum on Britain leaving the EU
76. Promotional feature: Massage Heights
Could you lead the commoditisation of the spa industry in the UK? Massage Heights is looking for international expansion partners.
78. FIBO launches: fitness-kit.net special
We take a look at some of the products and services that were unveiled at FIBO 2016 in Cologne, Germany, in April
85. Supplier showcase:
The Massage Company is preparing for its UK launch, and activeNewham explains its move to a self-service model
92. Research: Buddy up
If men work out together at the gym it can have a positive impact on health, helping to relieve the stresses of the day, according to new research from the US
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Featured supplier news
Inactivity is described by The Department of Health as the ‘silent killer’ of our generation.
Featured supplier news
Following a year of strong growth, leading fitness equipment provider Dyaco has moved to a new
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Opinion
promotion
“As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.”
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